John Ruhlin: The Power of Gifts

Have you ever worried about not having enough cash on hand? A line of credit from Financing Solutions is the ultimate cash backup plan because it costs nothing when not being used. And it's easy to get in place as a loyal listener. And you must be loyal to the entrepreneurs. Why does it say Entrepreneurs Elevated podcast? It even says it wrong in the copycals. The Entrepreneurship Elevated podcast. If you visit FS credit line today and put Mike, that's my name in the referral section, Financing Solutions will give you $400 credit on file. You never know when you might have an emergency, so don't wait. Get your line of credit in place today. So go to fscreditline.com and put Mike in the little referral code. All right, my friends, strap on your rigid microphone. That's right, you two work together, because we're discussing the power of gifts today. You're about to hear that and so much more on today's episode of Entrepreneur Elevated Podcast, according to this copy. Welcome, everybody. I'm Mike Michalowicz, author on a mission. A mission to eradicate entrepreneurial poverty. There's this struggle that so many entrepreneurs have, and it's not necessary. Let's get rid of the hustle and grind and let's start building your business the right way. And that's what we're here to do. Welcome to the studio, Cals.

Thank you, sir. And hello, friend. Thank you for listening to us. If you feel so inclined, please leave us a review wherever you found us.

And if you feel so inclined, say hello to Jay Kablone.

Hey, what's going on?

How you doing, Kablonester?

I'm good.

Hey, guys, I want to thank our sponsor. Makes this show a reality. It's called Nextiva. Check me out. Nextiva.com. it's a voice over IP phone system, full integrated CRM, and it's just awesome overall.

Right, Right.

So you guys were looking up millennial slang, and I don't know if that should be our contest for today. I don't know if I'm properly prepared for it or if we should do the. The name the fake product, because I do have that prepared.

Oh, that's always good.

That's a fun one. Yeah, that's a fun one. And I wanted to tell you before we bring our guest on that, we. I was touring on a speaking gig. I think I was in San Antonio when it happened. Met someone. It's like, oh, I love Entrepreneurship Elevated. I'm like, wonderful. Like, what do you like about, like, Jay Cablone. So this Is the first shout out I had to you specifically and exclusive of me and Kelsey. She's like, I love J. Colone and I love his cat tongue. And I even. I even sent you a video.

It's disturbing.

Of. Yeah. And I was asking you send a picture of it back. You know, you wearing the. The cat tongue. But you didn't.

That's cool. I got a shout out. I don't even think if. You know, nobody knows what I look like, which may be a fun thing. I was. I wanted to run a contest with that.

Yeah. But. Yeah, you know, what does Jeremy look like? But, you know, you can look it up. Because if you know your name and last name.

Well, don't.

And you type in some parameters. I'm just saying.

Yeah.

Because I don't really come up, though.

Oh, you.

You will never find me on Facebook, by the way, because of my name. It's too many.

Oh, it's too many. Too many. Jeremy, you. You come up. Kels, if you Google.

You guys.

Are you kidding me?

Last time I looked it up and the pictures were. There's a boonton photographer with my same name, and she always comes up.

Boonton photographer.

Yeah.

Spelled the same way.

Like a y r. Yes, the same exact way.

Not the A Y e r s.

You know, it's funny, Kelsey Hunter Ayers.

There's heirs in my family.

I found out everyone has heirs in their family.

We're related.

No heirs. Like.

Oh, Oh, I thought you meant, like, you know, heirs.

Louise, that's hilarious.

I thought you meant h e r. I like, yes. Dumb, dumb, dumb, dumb. There's heirs of my family. Welcome to. That's the definition of family. All right, let's get the business at hand. His name is John Rulin. He is the world's leading authority in maximizing customer loyalty through radical generosity. He's the founder and author of gith giftology. While becoming the number one performer out of 1.5 million sales reps of one of the world's most recognized brands. We'll bring that name up in a second. John developed a system of using generosity to gain access to elite clients and generate thousands of referrals. John and the giftology team can help any individual turn their clients into their own personal salesforce to drive exponential growth. And we're gonna talk about that method right now. John, welcome to our show.

Hey, guys. Thank you. Thank you. Thank you for having me.

Dude, 1.5 million reps. They work for who?

They work for Cutco. That's where I interned with 19 this year. It will be 20 years. 20. 20. I started in June 6th of 2000. How's that for crazy?

20 years ago.

20 years ago. 20 years Ago.

So 20 years ago, you became the number one salesperson in their history.

Yeah, well, I mean, it took me three years before I was able. I started when I was going into my sophomore year of college, and I learned from a mentor of mine who is a rainmaker attorney, how to bless the entire family. When you're in business, that's the thing that kind of moves the needle, is like, don't take care of the executive, don't take care of the client, take care of their spouse or their assistant or their kids. And I started to apply the principles of this radically generous attorney and started to use these stupid knives that were personalized and showed up at random times. And. And I started to gain access to $200 million insurance companies. And instead of selling one set at a time, I would use the knives as this delivery vehicle to open doors and get referrals and gain access. And so I was selling a thousand sets at a time versus one set at a time in Cutco. They thought they were fraud. They thought that words. I had stolen a credit card. They literally, like, interrogated me for the first year as I was a sales rep, because they thought the order form wasn't big enough to handle the orders that we were turning in, because we weren't really. Like, everybody says they're, you know, they're a solution provider, but we literally were teaching people how to use gratitude and gifting as a. As a resource and as a referral driver, as an income driver. And we were just lighting it up. I started to get access to pro sports teams. And, you know, every business rises and falls on relationships, but most people say suck at showing gratitude to their clients, to their employees. You know, they send an Amazon gift card and they think they're a hero. And we were showing them how to literally, like, transform their business and their relationships through real gratitude, through real generosity. And so to this day, I still sell millions of dollars in knives. It's a little bit different than it was back in college, but that's how it all got started 20 years ago for. For Cutco.

So. So you. You use the knives to get in the door. You'd gift knives. But then what was the line? How would they. Why would they buy a thousand knives?

Well, I would basically say I'd walk in, and the guy's like, are you here to sell me knives? And I'm like, no, I'm Here to help you and your 10,000 sales reps do exactly what I did to you, to your, to your top 10,000 people. To drive referrals, to gain access, to surprise and delight them. Like most people, most business leaders, especially guys, are the worst. They're like, we all take people out for golfing, to ball games and dinners and steakhouse and cigars and we forget that people like love to be surprised with something different. We all typically are married or have some significant other. And so we would show them. I'd say, why do you think I'm sitting in your boardroom here? I'm 21 years old, I shouldn't have access to you. Why do you think I have access? They're like, oh, good point. Imagine if we developed a system to where your clients were receiving something four times a year versus at the expected time. The anniversaries, birthdays and Christmas are lame. Everybody sends gifts at those times. What if we send them in the middle of the summer as it just because what if we actually hand wrote the notes for you so you, instead of sending something from Amazon that felt automated, a package shows up that's gift wrapped beautifully, that has your family name on it, has all these different things. And so they started to realize like it wasn't about like ordering swag and promotional products. Like there's a big difference between ordering crap from China with your logo on it and sending an artifact to somebody that was personalized to them and their family. And the light bulb went off for these guys that were owning construction companies and law firms, you name it. Like we have, you know, from Google all the way down to half a million dollar startups as clients. Because at the end of the day it's not industry specific. People are like, well, does this work like at Google? And I'm like, are there human beings there? They're like, well, yeah, there's 60,000 of them. And I'm like, well then it works like, does this work in Africa? I'm like, are there humans there? They're like, yeah. Well then it works because it's tied to the humanity. It's like Robert Cialdini's talked about it with influence. Like, if you give a really thoughtful gift, no strings attached, people want to reciprocate oftentimes 100x back. But if you try to manipulate them, if you throw your logo on it, if you don't follow the recipe, if you miss one part of the recipe, you ruin it. And that's where people think, oh, I've done giftology and I'm like, no, you sent crappy stuff from Harry and David and you thought that that was a gift at Christmas. That's not a gift. Like, that's an obligatory.

So our sponsor, Harry and David, appreciate that. What's your recipe for gift giving?

I mean, it's very simple. None of it's rocket science. The first thing is it has to be personalized. So no logos. Like, you would never go to a wedding, even if you're the tackiest person on the planet and show up with a Tiffany's vase, compliments of Mike Michalowicz. You'd put the couple's name, you put their birth, you know, put their wedding date on it. It has to be personalized to them, even if it's not personalized, you know, to the max to them. Like, you know, when I, you know, Cameron Herold, I sent $7,000 worth of clothes in his size. Every gift doesn't have to be seven grand, but every gift should have the person's name, their family name, ideally their spouse's name, their kids name. That one little detail. People are like, oh, it doesn't matter. Just leave it blank or just throw a logo on it. I'm like, you're defacing the item and trying to turn them into a marketing tool. Nobody likes to be a billboard for you, but we all love to be appreciated. So personalization is massive. The timing of the gift is just as important as what you're sending. So no gifts after referrals. No gifts after deals are done, and people are like, what are you talking about? No referral gifts? You want a gifting company? And I'm like, if you send a $200 Morton's gift card or Starbucks or whatever, or bottle of wine, after you get a referral, you got a million dollar referral. What did you just turn that relationship into? A transaction, transactional. A tit for tat. So if a gift shows up to your top 250 referral partners or clients or dealers or employees or whatever, and it shows up as a. Just because now all of a sudden that person's feeling like a million bucks. Whereas if you send the same gift after a million dollar referral, they feel transactional. They feel tit for tat. They feel like, wow, you. He got a million bucks and he sent me a $500 whatever. He's a cheap SOB versus, wow. They just sent it just because. So the timing of the gift is just as important as what you're sending. The inner circle is the other thing. You know, my gifting Budget when I was in College was $500 a month and people thought I was insane. Now this year it'll be somewhere close to $600,000 in gifts personally, just for me to give out 80amonth. No, no. For the year. For the year. So still ridiculous.

Okay?

But people are like, well, that's insane. Why would you do that? I'm like, well, you'll pay a million dollars, you know, to hire maybe 10 sales reps. I will get a thousand CEOs selling for me because I love on them and inspire them to go act on my behalf for half the money. And I get better sales because people will believe their CEO buddy or VP of sales or marketing or CMO buddy more than they'll believe your sales rep. So I don't have any. I have one sales rep, but I've turned all of my clients into sales reps for me with 600 grand. Like that's a good ROI. So people are like, oh, that's stupid. I'm like, well, last time I checked, if I can invest way less money and get way better quality sales flow and deals and opportunities, I'll take that all day long. And so taking care of the inner circle is the way that I do that most 80% of the gifting I'm sending out. People are like, you still do the stupid knives for people? And I'm like, they're more popular than ever. And I'm like, they're like, why? And I'm like, well, last time I checked, everybody has a home. Everybody has a kitchen. Most people are foodies or entertained. And they have a spouse, they have a family. So I send them something to some, to somebody that they can use with their family. Now they're instead of another bottle of bourbon or golf or stupid jacket with a logo on it, they take something home to their family, like the knives. And the spouses oftentimes become my clients biggest internal sales advocates. Like, I've had people that are like calling me after six months saying, john, I feel like I'm sleeping with your sales rep. And I'm like, what are you talking about? I know what they mean, but I'm just play dumb. And they're like, my wife won't shut up about you and she's never met you. Like she's asking, are you going to do business with John? Have you, have you had lunch with John lately? And it's because the gifts are all inclusive of the assistant, the team, the spouse, the significant other, the kids, the pets. So a dollar invested there is like $100 invested into the so called executive, the decision maker. More of our deals and referrals for our clients come not because of taking care of the employer, the client, but the people around them. Those are just a few.

Does the receiver, does the receiver think you're on an agenda saying, oh, John, you're just trying to manipulate them?

Well, if you, if you send a gift and then ask for something, absolutely. But if you send a gift, if you send a gift and say, hey, I just appreciate the relationship and don't ask for anything, and the next time you talk to them, you're just talking to them, you know, you're shooting the breeze and asking about their business and how you can help them. People can tell if you give a gift with strings attached, like your wife can tell if you get, if you did something because you really wanted to do it or you're trying to get something. And so can your clients, so can your partner, so can your affiliates, so can all those people. So you know, what you say in the note and how you present it, and then what you do in the follow up after that radically will change whether that they feel manipulated or whether they feel appreciated. There's a fine line and people are like, oh, it doesn't work. And I'm like, well, that's because you missed a detail. You sent the gift and then asked for a referral. You sent the gift and then asked for something. If you do that, you ruin it. You basically spent money to offend the person. And that's not a very good investment. And so, yeah, that's possible to do that. If you don't follow, if you don't follow the system, if you don't follow the recipe.

Over my 12 years of being an author devoted to the small business entrepreneur, I've discovered the biggest challenge. And you know what it is? It's profitability. That's why I wrote Profit first and that's why I'm now hosting a two day workshop here at my offices in Boonton, New Jersey, where I will teach you and my team what will teach you how to become permanently profitable. Go to profitfirstlive.com right now to get details again, profitfirstlive.com, find the dates that work for you and I'll see you here at my office. You mentioned edibles, bourbon. I mean, there's all things that are consumable. Is that a bad gift?

Yeah. We walk when we're doing what we call a loyalty planning session with the clients. First thing we do, everybody's like, what's the hot, new, sexy gift? I'm like, that's the. The last thing you're going to work, and our team's going to pick it for you. Who are you sending gifts to? Why are you sending the gifts? When are we going to send them? And we walk them through them, like, hey, you can take this and go use this. Show your team. Like, don't send anything that's consumable. Why? Well, every other part of your business and marketing, you measure cost per impression. You know, on the billboard, on the Facebook ad. If you only spend $20 on the box of peanut brittle, like, great, but you spent $20 for them to think of you once. And that's if they're not, like, on a keto or paleo diet. Or if they're not, like, have some food allergy. Like, everybody has a food allergy now. Everybody has an. You know, like, people are off alcohol for six months. Their family's in, you know, an aa. Like, there's so many things you can offend with people, but even the fact that you send that nice bottle of wine for 50 bucks and you're like, oh, John, your $500 knife set, like, you spent 10 times more. And I'm like, yeah, that's true in the short run, but I'm playing the long game. And so you think of me one time with a bottle of wine. Whereas if somebody uses the knife set once a day for the next 10 years, that's 3,600 impressions versus one. So, yes, I spent 10 times more on the initial gift, but I got 3,600 more impressions from that. Who's going to win? Who's going to be top of mind and get the referrals? The person who's most top of mind, the gift that has that tangible trigger element. So having a gift that's best in class and that lasts is a part of the recipe. So gift cards, worst gift ever. People are like, oh, people want to go pick their own gift. I'm like, basically, you're communicating to them that you weren't, you know, you didn't matter enough for me to know you well enough to go buy you a gift. So here, go pick out your own gift. And people like, oh, it's the thought that counts. I'm like, that's bull crap. Like, that's not true. It's the thoughtful thought. Like, if you tell your wife, oh, honey, it's the thought that counts. What's she gonna say? She's gonna look like through your soul with These eyes of like firing glowing coal and be like, no, like you have to know me well enough and put some energy and effort in. The same energy that you put into your fantasy football league. If you'd put into appreciating your client or your spouse, you win. And most people, they just want to check the box and they wonder why they're not getting referrals on a regular basis. Well, duh, you're not investing into the relationship properly.

Tell me about small business. So our listeners are mostly small businesses. I know your company people can outsource the. But it sounds like that's a big business requirement. How does a small business do this?

Yeah, I mean we have clients that spend 10 grand a year and people like, oh my gosh, $10,000 is a lot. And I'm like, you'll spend $10,000 on dinners and bar tabs that people forget about, you know, five days later. So we do have clients that are doing a million. Like I have a ton of EO clients YPO guys. So you know, people are like, is this only for the Chicago Cubs? And I'm like, our sweet spot of clients is actually the 5 million to 500 million dollar company. So the small to mid sized company, we do have a lot of guys that are doing 2 and 3 million in revenue because they're going up against the, you know, the, the goliaths of the world and they don't have more money to spend than their competitors so they have to invest a dollar and be different. So yeah, people can outsource it to us, but at the end of the day they can do it themselves. Like I have college kids that are reaching out and saying, John, like I want to do this, like how do I use this to build my network and get mentors? And I'm like, take your. Instead of spending your thousand dollars over the course of a year on beer money and find the four people that you want to build a relationship with, pillars of the community, professors, influencers, whoever, and go and do the research yourself and spend $250 on a gift for one person or two people or three people and go all in on a handful of people. Make sure you hand write the note well and don't just mail it in on the note, don't type it out. Like, be thoughtful. And when I can't tell you how many times when I was in college where I'd send a $250 gift to somebody if somebody just gave me five or 10 minutes of their time. And some of these guys are like worth $100 million. And they'd be like, john, like, I've never had anybody, let alone a 21 year old or 22 year old punk kid send me as thoughtful of gifts. I have clients and employees and people I've been working with that, you know, I invest tens of millions of dollars in. And your gift hit me in a deeper level because you put thought into it, you personalize it to my wife. And all I gave you was 10 minutes of time. Guess what?

I love that they called you a punk kid.

Yeah, well, I mean, it was true. Like I was a kind of a punk kid. I had an earring in college. Like, I was kind of like, I had blonde tips.

You blow smoke in her face?

Yeah.

Tip.

Did you really? I was like, you know, backstory, hundo pay.

Puka shell necklace.

There's like that, you know, selling knives. Like it was. But I, but I understood well enough. I, I was comfortable hanging out. You know, I joined rotary at 21 years old. Like that. The average age is like 87 years old in there. Right, right.

Or dead.

Yeah, but, but I, I came in at 21 and was like, I, you know, I want to build the relationships with these guys. These guys have the connections in the community. And I was a, you know, I was goat milk and farm boy growing up. Like, I didn't have the country club connections. I didn't have like mommy and daddy to open up doors. Like, I had to do it on my own. And, and so I use the gifts as a way to get people to take my phone call or once they took the meeting, I want them to keep taking the phone call or keep opening the doors or keep engaging with me and taking me seriously even though I was young. So I, to me, this works whether you're 21 years old or 81 years old. Like, it's just tied to humanity and relationships. And, you know, business is oftentimes about who's going to take the time to take the phone call and open the door and go the extra mile for you. So we all need it. It's just a matter of having a plan and executing on the plan and not just having a finance or an operations plan, but have a relationship plan. That's as simple as that.

Love it. We got to start wrapping things up. But before we do, just give us a sense of the things to avoid. Where are some of the bad gifts? I know we touched on a little bit.

Yeah. So, so, so food's on there, alcohol is on there, gift cards are on there. Ironically enough, Apple's on there and people are like, apple products? Yeah. Like, why is Apple bad? And I, if people are handing out iPads for a test drive at the local car dealership, that gift is no longer cool. Yes. Most people don't spend, oh, I spent $1,000 on an iPad. I'm like, guys, the people you're giving iPads to already have two and three and four iPads. And so you spend $1,000 on a piece of technology that's going to be obsolete in six months. Not a real great gift. So we walk through all of our clients, through all that. Like, I won't cover all of them, but if they want to go, if your team or your tribe wants to go, download the 10 worst with explanations, whatever else, then go to thegiversedgeiversedge.com and then get the top 10 along with some of our best tips and tricks from Forbes and Inc. And some of the articles that we published over the last two years.

Awesome. And before we let you go, John, where can people learn more about you and your organization?

Yeah. So simply giftologygroup.com is our gifting service. That's where small mid and large companies, if they're going to outsource and want to scale their gifting, it's not hard to buy one gift for one person and do it really well. But if you want to do dozens or hundreds of gifts and do it consistently and you're not a professional gift giver, that's what our team of giftologists does. So giftology group.com is the place to learn more.

John Rulin, the founder and the author of Giftology, thank you for joining us for today.

Hey, thanks for having me. Thank you.

Wow. We got this. We got everything going fast.

Yeah.

Kel, we're going to recap what we learned. We'll try to get John back on for a little game I want to play. And then I first want to thank nextiva voice over IP phone system.

Thank you, nextiva.

Thank you, nextiva. There's a new phone I want to get from them. I don't know if it's their own phone because it's called the Nextiva CDash. Yeah.

And I've never seen that before.

Yeah. I think they're creating their own phones. They used to use Polycom and so forth and now they have their own. But it's an extraordinary voice over IP phone system. It gives you high end business sophistication at a low end price point and they have a CRM. All right, Kels, what'd you learn today.

So I love at the end where you said you have to have a relationship plan, and I feel like it's so critical that you recognize that people can tell when you're giving them something just to get something in return. So the personalization is key, and the timing is key so that it's very clear that it's about building a relationship, not just getting something or this quid pro quo aspect.

I like that she's.

Yeah, just took my answer.

She takes it back. Yeah, we should stop starting with her because she's like, best answer bullets.

She bullets the top five things I know, right?

The whole interview, she's like, I like the whole interview. All right, J.B. you're up.

It's actually funny because. So, speaking of knives, I gift people good knives for special occasions, and I usually will have them engraved. So I'm actually giving. My cousin and her husband won next week for their wedding anniversary.

Does it say this is the time.

Is the wrong timing, though.

This is from Jeremy.

No, it's actually Italian because he's Italian. So it actually says the. The best ingredient is always love.

Oh, but it's for their. It's for their wedding.

Yeah.

Yeah.

And it's incredible.

That's good timing, then.

Yeah.

No, it's supposed to be random. It's not supposed to be tied to something.

But. No, but. Oh, are you only doing. You've never given a gift before? God, you're a scumbag.

No, I actually. I cooked for them as part of the gift, and I said, I'm gonna get you guys something else, and I have something planned, but I didn't have it engraved in that at the time.

Okay.

So I just got engraved.

Okay, you're.

Whatever. I made it.

No, you're good.

You were wrong.

You were wrong. You're the worst gift giver ever. Oh.

But what I liked was. Yeah, if. If you send a gift, send it because, you know, you're saying thank you for the relationship, not because you're trying to get something in return.

Yeah, yeah, I like the no food gifts. That's the only gift. Well, I shouldn't say the only gift. That's the predominant gift that we receive here, particularly around the holidays. Very generous. It's not desired, really? Because, you know, everyone's like, I shouldn't. I shouldn't. We do.

Anyway, everybody's on diet all the time.

And you have no idea who it's from. Yeah, I liked give the best in class. Whatever it is, Give the best in class. And he goes, it's the thoughtful thought that matters. Not being thoughtful.

And I like that best in class. That lasts.

That lasts.

Yeah.

Yeah, I left that part out. Thanks for adding to it, Kels. Thanks for ruining that. All right, do you guys want to do the Millennial game or. I'm a little more excited about the fake name. That fake product, then.

Fake product.

Is that cool?

Okay, John, do we still have you?

You do? Yes, sir.

Okay, good, good. Let me give you a little, little music because you're still with us. If I can find it. Here it is. Okay, so, John, still with us. What we're. This game is, John, is. I'm going to read off three products. Two of these are real products made by entrepreneurs. The third item or one of the items of the three is a fake. So can you identify the fake? Okay, so. And John, I'm going to read off each product. So let me read through them, and then I'm going to ask each of you and see who's the winner.

Yep.

All right, first one's called Bobbing for Dogs. Talk about good, clean fun. Meet bobbing for dogs. As a kid, you played bobbing for apples. Fun, but unsanitary, right? Are they right? Our new Bobbing for Hot Dogs kit comes with.

Oh, hot dogs. Okay.

Yeah, yeah. What did you think it was like, actual dogs? Could you imagine? Bite his ear. Our new Bobbing for Hot Dogs kit comes with six buckets that can be filled with one gallon of water from your local store. Oh, very sanitary. Includes 30 individually wrapped and labeled dog bobbers. Simply put dogs in each bucket and let the race begin. First one with all the hot dogs out wins the race, and the dogs can be reused or unwrapped, cooked and eaten.

Why individually wrapped?

Sanitary.

They even start off.

It says, bobby, hot dogs that are.

In baggages of eight or six, but.

You boil them, you're bobbing in there. You want.

What's not sanitary is everybody's mouth is in the water. That's.

No, no, no. It's six. But you guys understand this. It says, our new Bobbing for Hot Dog kit comes with six buckets. So I guess six kids have their individual bucket with 30 hot dogs. Five. Five hot dogs each.

So you have six drownings at once instead of one.

Oh, my God.

This is getting morbid really quick.

All right. Yeah, Here. Let's go to the next one. Pizza Scissors. Everyone knows the pizza. That pizza is. I'm sorry. Everyone knows that the best pizza is homemade pizza. But when you take the delectable steaming treat out of the Oven. How are you going to cut it? Knives are messy and dangerous, especially the Cutco knives from John Rulin. And A price. A pizza cutter is unwieldy and makes it impossible to get the perfect size slice. Fortunately, pizza scissors. Fortunately, pizza scissors are a safe and easy to use alternative that guarantees you a perfect slice every time. Also cuts sausages, steaks, or other food items do not use for other cutting needs.

Is this there? Like a template you follow that makes it the same size?

How do I know you can't ask questions? I'm reading the marketing copy.

Does the bottom say it comes with a template? The kids with the bobbing hot dogs have to run around.

Right, right, right, right. All right, Last one's called Purdy Paws. This one I specifically pulled for Jeremy. Purdy Paws, John. Jeremy has a strange obsession with cats. Purdy Paws.

It's normal.

But an obsession.

No. Two cats. Oh, my God. Dude, here we go. Claw caps, which give your cat the appearance of having fancy little manicures may seem pretty ridiculous at first glance.

I feel like that's real.

But every cat lover knows the value. Jeremy, you can attest to this. First of all, they are beautiful. Awkward pause. But of greater value, consider that these plastic caps keep your pet from clawing up everything, every surface in your house. Better yet, they are a humane alternative to declawing, which surgically removes the top knuckle from a cat's Paw. Comes in 12 color options, including sparkle. It's a shout out to you. Okay, so bobbing for dogs, pizza scissors, or Purdy Paws. Two of these are real, John, which one do you think is the favorite?

I'm bobbing for dogs. I'm calling that one John.

Bobbing for Dogs. All right, Jeremy.

Yeah. So the cat claws, they're real. I've actually used. I've used them. Let me explain. Let me explain. Let me explain. Of you who don't know, declawing is very inhumane. It's basically like removing the bone from their fingers. And cats are like. It's really awful, actually. So I don't have them clawed or declawed. So I put the caps on because sometimes their claws will get stuck to furniture.

So you actually have them?

I haven't used them in a long time. I trim their nails.

What colors did you get? The sparkle ones?

No, I got white.

Cause it was like, the easiest, like, French manicure. You mean like white kids, you can't tell.

So anyway, the bobbing for dogs is fake.

Yeah. Call us. What do you want?

I'm gonna say pizza Scissors. All right, even though you're copy for bobbing for dogs, this is sloppy.

So Kelsey is the loser in this case. You guys are right. It's bobbing for dogs. Purdy Paws, sadly, is a real product. And Jeremy's intimate knowledge really does concern me.

It's actually a really genius product because they super glue them on and they stay on for like a month.

They super glued on?

Wow. Yeah, they stay on. They stay on. The only time they come off is when the. The nail grows too long and then they come off. It protects your furniture and it doesn't hurt the cat.

We're gonna give Jeremy a gift from John. It's gonna be a shocker. Anytime you talk too much just puts a shock.

You can start a business being a cat manicure.

My daughter loves cats. I'll have to go look into the Purdy paws.

Oh, my God. Well, let's get out of here before Jeremy says anything else. Take us out, Kelsey.

Thank you for listening, guys. And don't forget to leave us a review wherever you found us.

And hey, we'd love for you to check out our website. It's mikemicalitz.com now listen, maybe you can't spell it, so go to mikemotorbike.com and we have stuff to give you. It's not a gift. It's not a John ruling gift. You're not going to get some best in class knives, but you will get the best in class content for entrepreneurs. So if you're Interested, go to mikemotorbike.com, click on get the tools and we'll hook you up with some some content that maybe will serve you. All right. Wishing you tremendous success. And we're out of here.

Bye.

Let's get some cat claws.

Pretty paws.

Sam.