SEO Strategies with Kris Reid

I've got a killer app for you. It's called Process Street. You know your business lives or dies by its processes. You got to do it right and you have to have the team following it consistently. We know that in house and that's why we implemented Process street and I encourage you to do the same. Process street is the easiest way to manage your team's workflows and recurring processes. In fact, it even comes with pre made templates for things like client onboarding, employee onboarding, sales processes, marketing processes, content publishing, promotion, customer support processes. You name it, the system has it. And now you'll have a consistent deliverable for your company. Do what we did and implement Process street in your business. Plus, I got a deal for you. If you sign up now at our link, you get 20% off. So go to mikemcalowitz.com processstreet that's mikemicalitz.com processstreet and if you're struggling spelling Michalowicz, you're not alone. Go to mikemotorbike.com/process street and don't throw that superfluous slash at the end that messes everything up. Go to mikemotorbike.com processstreet and get 20% off today. Listen, you've been growing your business for a reason to be profitable, hopefully to live a life of joy. That's why you did it. But so many entrepreneurs start a business and then there's no money to be had. The reason you start the business doesn't come to fruition. Well, we're going to fix that. That's why we have Profit First Live. Profit First Live is a live training with myself and our team here. We teach you how to do profit first properly. I know you've heard of the concept, but are you nailing it? Well, we're going to make sure you are by attending Profit First Live. You'll have all this stuff lined up, so go to profitfirstlive.com right now. Profitfirstlive.com we have events throughout the U.S. there's a couple coming up right now and pick the one that's convenient for you and let's nail this. All right, all right, all right, all right. My dear friends, it's time you strap on your feisty horsetail. I know you guys are weirdos because we're about to discuss how to get in front of the right customers. The customers that want you. You're about to hear that and so much more in today's episode of Entrepreneurship Elevated.

Yeah, don't Undo yourself, Mike.

I got sick. My name is Mike Michalowicz. I'm an author on a mission. A mission to eradicate entrepreneurial poverty. You know what that is? That's the struggle we just talked about. That vision you had for your business, you want it to be. You want it to be financially independent. You wanted freedom of time. It's not happening. Well, until this morning or this afternoon, whenever you're listening, because we're going to make it happen. We're going to fix those things. And I'm joined studio with my feet fe18. Now you know that is. You gotta discover my new book, fix this next to understand what feet is. But my feet. Kelsey Ayers is in the room.

Hello, friend. Thank you so much for listening to us. If it behooves you, please leave us a review or a comment wherever you're listening to us.

I love it. Also in the room is Amy Cartelli.

Hey there.

How are you?

I'm well, thank you. How are you?

Good, good. My throat's a little sore.

I can see it in your eyes.

The eyes are a little droopy. So was it two days ago now? Was our reunion.

Yes, two days ago.

It was off the hook.

Nobody's recovered yet. No, clearly. Clearly not recovered yet.

Oh, well, you did. You're doing okay.

Well, no.

Oh, really?

I almost missed this morning completely.

Really. Okay. Okay. No, you listen, you hustled. You got this morning show going. So thank you for all you did to put together our reunion.

Oh, my pleasure.

I think we had 60 people.

I think so. And it was so. Such a great group of collected souls there.

Yeah, you know, it's good when it's joyous.

Yeah, it was joyous.

Yeah.

Yeah, it was a really good time.

And no weirdness.

No, Mike, you really made that happen. I mean, that was all your initiatives over and over again. It was fantastic.

Yeah, I can be a little bit of a. Like a persistent kind of.

Which is just what we needed.

Yeah, yeah.

It's always good to have somebody like that.

Yeah, I think I was like the communicator.

You were the communicator.

You were the coordinator. Well, you got the food there, you got the booze there. Kim. Kim Cirillo was our marketer. Was our marketer.

She was fantastic.

You know the. The strategic thing she did? She started posting the pictures from the past. Yeah, it started coming up.

Oh, that's great.

Yeah, that was so smart.

And then sixth. Seventh. Eighth grade, like, you know, yearbook pictures and stuff.

Yeah. And it caught on. And Kristen was kind of like, we've got this kind of motivator and filled in the cracks where we needed to. So it ended up being a great team.

It was. It was really.

Tom Mar. He was the. He felt guilt. He. Every time I saw him, he was on our original committee and he kind of faded into the oblivion.

And then he said, which so many people do. There was like 10 of us when we started this thing, and it got.

Down to the core four. Yeah. Yeah. Kels, what have you been up to? We've been reunionizing. What have you been up to?

Not a whole lot, actually.

Really?

She has not been painting your deck.

Although you know what? That's true. I did drain my well and I couldn't paint my deck.

I remember that.

I am actually gonna start going to a personal trainer. I'm really excited about that.

Oh, that's badass, dude.

That's so exciting.

Yeah.

Oh, that's so interesting. I was literally just having this conversation with myself. Like, girl, you gotta get it under control. You gotta do something. But I don't want to tell anybody because then everybody starts holding me accountable, and I'm not ready for that.

I just said it out loud.

So now I'm holding you accountable.

Oh, damn it. Shut off.

Baby, there's a place right next door this way.

Is this where you're gonna go?

Yeah, no, I'm going to the place where I go to dance classes.

Oh, that's way more convenient for you. Yeah, yeah. And then. No, there's someplace doing the stretching. I really.

Yeah, right down the street.

I'm almost convinced. I'm almost convinced I'm going to go.

Yeah, do it. What are you going to do?

Are you going in the morning?

Yeah.

Before you get to work?

I'm probably just going to do it on Fridays, I was going to say.

Because getting it done in the morning is key. Do you find that too?

I have to have to be first thing.

If it's after 12, I'm like, oh, it's not happening. I am not getting to the gym today.

You have to do it first thing in the morning. And I use a thing. Actually, I talk about this in prop first. It's called behavioral intercepts. What a behavioral intercept is, is if you want to do something, the likelihood of you doing it will increase if you take a small baby step in that direction. But you need to intercept a pattern that you actively follow consistently. So most people, many people get up in the morning, you walk to the bathroom, right? Put your gym sneakers or whatever on the toilet seat. The only Way to get access toileseat now is to grab your gym now they're in your hand. That's the first babysit accomplished. Now you almost guilt yourself. Like I can just at least put them on and it gets the momentum going. So that's what I do. I have in my path the intercepts. Like I is a cognitive conscious decision not to do it now. And I feel so guilty that I actually do it all the time.

See, I think I have to break that my coffee routine in the morning, because that is.

Yep.

It just locks me in onto that spot on the couch where I drink my coffee in the morning. It's almost like it's the worst thing.

Intercept it. Intercept it. But. But if you do, you do coffee every morning.

Every morning, first thing. And it. It's made, it's programmed, it's ready to go when I wake up. So it' the thing that gets me out of bed.

Basically, that's where you put your sneakers or a big glass of water in front of it. And then maybe the only way to turn on the coffee maker is you grab the water and then you turn the on button. So just.

I gotta play with that.

Play with that.

I have to do that.

Yeah.

All right. I've got a brand new game for today.

Oh, I'm excited.

So this is fun. I'll give you a tip what it is. So it's a. These are all companies and it's. I think I did. I only did four. Every company, it has one of your names in it. Oh, so it's like Ayers or Cartelli or Kelsey or it could be Mike or something. Four of the four ones, you know, one's a fake.

Okay.

Now there's no coming with McCallowicz, so that kind of throws things off. Like. Yeah, there's no company, so. But we'll work it. Today we're gonna bring Jeremy Smith in. Not physically, but we're gonna bring his name in. Just.

Okay.

Okay.

Yeah.

So that's our new game. Cool. I want to thank our corporate partner. Nextiva makes the show a reality. They've been backing us like crazy. I should have to beg for more money from them now.

I know, but they're featured in the book, so they should like it.

They're featured in the book? Yeah. Oh, yeah, yeah, yeah. I mean, you're on the board and I'm on their board. I'm on their board. I've had three calls with them as a board member.

Oh, awesome.

I'm really proud of it.

Do you like it?

I Love it. Yeah, I love it. The software developing is cutting edge. It's artificial intelligence based. Yeah, that's what I studied in college. Was actually was a minor of mine was called Expert Systems back then. Yeah. And so it's just fascinating to hear some of the technologies at very surface level. But it kind of throws me back.

So you're learning a lot too.

I'm learning a lot.

And can I say, I met a fan of the show at profitcon and he started. He switched to nextiva and he uses their. I guess it's the original CRM.

Yep.

And he loves it.

Oh, does he really? Yeah, it's called NEXT os and that's the original. It's called NEXT os. This will be Next OS next or something. You know, something like that. But Next.

Next.

Next. Next. Next. Would that be funny? Iteration. Next. Next. Next. Next. Next. Next. Next os. It's a full redo and it's going to be released. When's this episode go live? November, probably in about a month from when this goes live.

Cool.

Okay, let's get to the business at hand. We have Chris Reed. You know Chris Reed's our SEO guy, you guys.

Yeah.

Yes, Chris Reed's our SEO guy. Excuse me. Gosh, this cold's killing me. And just has an interesting story. I cough one more time. There we go. Has an interesting story. And approached us and said, listen, I can. I can help you guys with SEO and we're going to having impact doing it. We're still in the rollout phase. Chris Reed is from Brisbane, Australia. He studied software engineering, moved to London, worked in finance until the 2008 global financial situation took his job away. He spent two years backpacking around the world to work out what to do with the rest of his life. During that time, he built an online game. But what else would you do when you're backpacking around the world? Right.

That's what I did.

I know, I know. I was like, I got only a game. As the game came to fruition, he thought, how the hell is this gonna. How's he gonna get business and sell to people? That's when he started to learn about SEO and all its mysteries. The subsequently, he has helped us and countless others in maximizing SEO specifically so you can get the right clients in front of you right now. With no further ado, I want to welcome Chris to the show. Welcome, Chris.

Welcome, Chris.

Hey, hey, hey, hey, guys. Thanks for having me.

Hey, what game were you developing?

It was a game called Mob Warrior. And really, because I had worked in finance before they always do desktop development. And so I really just wanted to learn some web development. And so I started playing around with this thing and I was like, well, how the hell do you get people to a website? And so I started playing around with SEO and realized that there was quite a bit of business potential in that. And that took over and I quickly ditched the game and been doing SEO ever since.

You know, SEO is a confusing term for Amy. Cal State for Amy. Yeah, can you explain. Yeah, actually for me, for me, can you explain what is SEO? Because there's so many other derivatives too. Semi sea for sure.

It can get really, it can get really confusing and even where to start, it just baffles most people. You know, like people nowadays, they know they need a website. You know, like everyone needs a website, but then they don't really think, how the hell do people get to their website? Like usually people know, oh, you Google my brand name and there I am. And well, that's great. Like, you know, you look at most people, what they have in their title tag or their description of their website is their brand name. And so sure, the people that are looking for them can find them, but the people that have no idea who they are have no idea how to find them. So you really need to work out. SEO does get kind of complicated, but essentially you're looking for the keywords that your potential customers are searching for. So what they're going to be typing into Google to look for, generally they know they have a headache, they don't know that you're the solution to that headache. So they might be searching headache rather than Panadol or paracetamol, whatever the heck. And so then you need to be providing the content and describing to Google that you are the solution to that problem. But then the tricky part comes, is that you can write whatever you want on a website. And how does Google know if that's true or not? Or they have no idea really. They have to trust the greater community. So like back in the dark old ages of the 90s when there was Yahoo and AltaVista and all those other search engines, so they used to work on text so you could write whatever you want. And the more times that you have, like, you know, Plumber San Francisco on your website, the better you're going to rank for Plumber San Francisco. And you know, Larry Page, the co founder of Google, who was at university at the time, thought that was ridiculous. And so he invented what's called the PageRank algorithm, which is basically, he has a bunch of Seed websites and, and gives them a certain number. And then the further you are linked away from those websites is how much authority you have. So that means like big websites like university websites and government websites and big trusted sites like the BBC or CNN or whatever, they're going to have lots of authority. So if you have links from them or the further away you are from them, the less authority you're gonna have.

Oh, that's interesting.

That's fascinating. So, okay, so SEO is the, is optimizing yourself for placement on, on a search engine, Google, for example, so that you come up based upon different searches in the optimal spot, meaning you're more present. But how much, how many people search for problems? Because you mentioned, like, if someone's searching for, you know, I have a, I have a leaky faucet. They type in fix leaky faucet as opposed to Mike's plumbing operation. Not one of the company names, by the way. When. How much more do people search for the problem as opposed to the solution? If that makes sense.

Yeah, well, I mean, like, if people are searching for your brand name, they already know who you are. But like, if, if they know what that problem is. So you know you've got a leaky tap, you know that you need a plumber. So it's pretty easy. You type plumber near me. You know, we have some customers that are in some, like, really niche areas of software development and stuff. And yeah, it can get really tricky to find those keywords. But most businesses don't have that sort of problem. One customer of ours who does recruitment, they have heaps of customers that are looking for applicants, but they've got no applicants because the job market is in the IT area in the US is just. No one's leaving their jobs, so they have to look for keywords that are very more informational. So people aren't looking for like Java developer jobs because no one's looking for a job, they're already employed. But if we go for keywords that are more informational on things like how to advance your career or how to be a better Java developer and get them in a foothold, so they start introducing your brand and teach them stuff about their industry already, build up some trust and then move them towards, well, you might want another job while you're at it. Right. So it can get pretty tricky.

All right, so I want to get into a little bit of the minutiae in a second, but I have one more question. How is SEO different than search engine marketing that I hear referenced often?

Yeah, so SEO is the organic search. That's the kind of search that Google hates because they don't make any money from. SEM is referred to as AdWords, or now it's rebranded as Google Ads. So that's the paid search, and that's where Google makes all of their money. Like, even all of Google's other streams of income, like YouTube and, you know, G Suite and all that. That makes up for like, less than 10%, you know.

Wow.

It's huge. Like, a huge statistic from years ago was every search Google on average makes 8 cents, and I'm sure it's gone up a lot. That was many years ago.

How many searches are done, like, every day? Hundreds of millions.

I do every day.

I know, I know. Yeah. Billions.

It's, it's, it's. It's crazy numbers. Yeah.

Wow. So, okay, so SEM is search engine marketing. Are there techniques to optimize that too?

For sure. And, like, that's a great place to start because you can spend money now and you can get clicks to your website straight away, but it's an auction, remember? So, like, and it's not. And it's not straight up like that. You, you, you bid a dollar and I bid a dollar and we win. It goes on a quality score, which means how good your website is and how relevant it is to that search term. Because Google, at the end of the day, wants the person to find what they're looking for and have a good user experience. So, like, if Apple and Samsung were both bidding for the keyword smartphone, then they might bid the same amount of money and it'd come up equal. But, like, if Samsung was bidding on iPhone type keywords, they'd have to spend a lot more than Google to be able to win that, because their relevancy wouldn't be quite as high.

Oh, that's super interesting. That's super interesting. Okay, so I get it. Now. I want to dig into the minutia because I think some of our listeners.

One thing to little add on the SEM there is, like, it can get really expensive really quick. Like, even a plumbing type keyword, you might be looking at $5 per click, which, you know. So, like, if you've got a conversion rate of 10%, that means it costs you $50 to get a customer. And, you know, if you're a plumber, that's probably okay. You know, if you're 5%, that cost you $100. But you got to remember that you're usually up against a professional that optimizes that campaign, even if you're a plumber going up against another plumber, they're probably working with an agency that's running that campaign for them. So you might want to know what you're doing.

Hey, Chris, this may be kind of an ethical question for Google, and maybe you don't even know the answer, but if I pay more money for my SEM, meaning I pay more in Google AdWords, do they play favor into my natural organic search too?

They say they don't, but it's good to use the two in turn because SEM is instant. You can turn it on and start winning. And so you can test out new keywords and see how they convert. And so it's a good addition to your SEO. But the vast majority of clicks go to the organic. Like, it's, it's. It's not an even distribution either. Like, the top three get over 50% of the clicks. So if you're down the bottom, you're, You're. You're only getting, like, if even. I think it's number six to. Number 10 is something like 6 to 8% of the clicks that they share. The number one position has 33% of the clicks. So, like, that's where you really need to be.

Right.

All right, so let's get into some of the minutiae. You were talking about backlinks earlier. Tell me how they work. How do I get backlinks? You know, can I call Princeton, a very famous institution, and say, hey, please send me a link or give me a link back to my website. How do I get this powerful backlink going?

Yeah. So when, when I first started learning about SEO, it was a whole different ball game. Like, back then, you could make any old rubbish backlinks and rank a website. And so I used to make these rubbish forum profile backlinks, which means you go to an Internet forum, you create a profile, and in that profile you've just created, you put a link to your website. And back then it would rank like Google great, that's trusted Napa da go. And so you could rank sites really easy. And Google knew they had a flaw in their algorithm and people were taking advantage of it. And so several years later, they brought out a Penguin algorithm update, which started penalizing websites that did this sort of stuff. And, like, not only could you lose traffic, you could get de index completely removed from the search engine, so you lose all of your traffic, which we lost a few sites that way, which wasn't really great, but that was kind of a learning curve. And that kind of put us on the, a different trajectory of like, well, you can't really cheat the system. You got to play the long term game of providing great value. And that's what Google's looking for is the best websites that do provide a good user experience, they provide good content and an overall user experience. They look for that you've got an SSL certificate to make sure that your site's secure for people, that it's got quality backlinks, no rubbish backlinks. So it's in a trusted neighborhood. The content quality that you have is legit. Like they look at the readability of it to make sure that it's not rubbish. But Google has a lot of money and they have the best software engineers on the planet and they're constantly updating their algorithm to make it better and better. And they're constantly looking for what's called core algorithm updates. And they'll usually target. The Internet is really big, so they'll target a certain area. So they'll have like the medic update which will usually target, which will target like medical related websites or affiliate sites to medics and they'll go for little areas at a time to like sort out the rubbish. Because there's a lot of SEOs that make a lot of money selling other people's stuff and so they use a little bit of naughty tricks. So yeah.

Yes, it points to human nature. Right. When there's a loophole, it's just human nature to go for the loophole. Does Google announced like they're going to do these massive updates? You said you lost quite a few websites because of Google's changes. Does it blindside you or they say, hey, a month from now you better have this fixed and that fixed or we're going to get you.

Yeah. So that was a, like even Google didn't really see what would happen with their Penguin algorithm update like because that unleashed this whole new world of negative SEO. So you could launch crappy backlinks at your competitors websites and have them.

Oh my gosh.

Wow.

Wow. Even Amy Cartelli wouldn't do that.

Even me, the most diabolical of all diabolical people.

So really Google really didn't seem to see that coming because they reacted pretty quickly and fixed it. And now it's very hard to do negative SEO. They just kind of ignore the bad links more than penalize you for them.

Oh, that's how you do it. Okay, yeah, that's the quick solution. Just ignore the backlinks.

Okay, yeah, well, I mean you still can get penalties if you're building backlinks in some sort of fashion that an algorithm can pick up because it's not natural. Right. I hope that you're going to give us a link for me being on your podcast. So that's kind of a natural link.

Right.

And if I go on a hundred different podcasts, it takes 100 days and you get 100 links. But if I got 100 links today from 100 different podcasts, that all said Chris Reid, the coolest guy in SEO, well, it's going to look suspicious. And Google will pick that up and go, hey, dude, what's going on?

Over my 12 years of being an author devoted to the small business entrepreneur, I've discovered the biggest challenge. And you know what it is? It's profitability. That's why I wrote Profit first and that's why I'm now hosting a two day workshop here at my offices in Boonton, New Jersey, where I will teach you and my team will teach you how to become permanently profitable. Go to profitfirstlive.com right now to get details again, profitfirstlive.com, find the dates that work for you, and I'll see you here at my office. Wow. Wow. So let's talk about our website. You were kind enough and thanks, Chris, for doing that. We engage your services. You set up our site on SEO, you did this analysis. Tell us what your process was when you analyzed our site and what your findings were. But don't embarrass us too much.

Sure. And this is something that everyone can do, and it's what I point out to plenty of people. Mike, I was reading your book and thought it was fabulous. And there's a little part in your book where you mentioned to send you a letter. And so I did. And that's how we came to be speaking with each other. I thought, well, Mike helps out entrepreneurs of the world, so why don't I help him out and make him a little video? And so I went to Google and I typed S I T E colon and then Mike's domain name. And that then lists all of the pages that you have indexed in Google from what Google sees as the most authoritative to the least authority.

Wow.

Also. Yeah. And how each one of those is presented is what they'd look like if it came up in a normal search result with the normal top 10. So you're kind of seeing an itemized version of what it had come up in the search results. And so the bit that comes up the top that's called a title tag. And the bit below it is the description. And so the big issue that most people have is they put their brand name in a title tag, which, you know, if people are searching for your brand, even if you're not number one, which you should be, they're going to find you. It's much more important to get, like, what you do in there, like, you know, Plumber New York or whatever it is. And the same in the description. Like people will have, you know, we've been around since 1972, the most trusted guys in the world. It's like, no, put Plumber New York in your description. We fix your toilet and you know, here's our phone number. Give us a call. So, like, and do that the whole way through all of your pages. Try and work out what the keywords are doing. Keyword research is pretty technical and probably a little bit hard to go over on a podcast. Although one easy way you could do it is there's this fantastic tool called Ahrefs, which is basically a little version of Google crawls the Internet and works out what websites are linking to what and what websites are ranking from for all different keywords. And it's quite an expensive tool, but they do have a. I think it's one week free trial for $7. And so you can sign up for $7, download all the keywords of all the competitors, and then you know what your keyword list will be. And so then you can put those in all your title tags and audience.

How do you spell that?

Canceled. It's Ahrefs A H, R E F s dot com. Yeah. And that, that is actually what they get their name from. That's a HTML term.

Okay.

So like when you have a backlink. A backlink, the tag in HTML is an anchor tag, which is the A, and then the href is like the something reference. Yeah. So it's a little bit of geek humor.

Yeah, yeah. No, I'm checking out the site now. It's pretty cool. Seven bucks trial. Wow. And so that will help identify the keywords that people are searching for you on your site, or suggested keywords to use and focus on, or both.

Yeah. So like if, if you were, you know, a plumber in New York, you know, you can type plumber New York. Grab whoever's number one, put them in to ahrefs, and it'll show you all of the keywords they're ranking for. And they're probably the same keywords you want to rank. You know, do that for the. Do that for the top 10, and you've got all the keywords you need.

You know, okay, that's pretty badass. That's pretty bad. So, okay, so you. You ran this analytics on our site. You came back with a report. And one thing I want to acknowledge, and I encourage our listeners to do too, is as you said, you sent a video. It was unsolicited. It wasn't like, you're like, hey, man, I can check out your website. Do you want me to do it? You just send a video and said, I checked out your website. Here's what I did. And it caught my attention because we get hundreds and hundreds of emails a day, you know, and there's the ones that pop are the unique and different ones. And so there's a video, and I think I clicked it. I'm like, oh, as opposed to Jenna, who manages my email. I click on it and I look at it, and I start watching this. I'm like, holy crap. You started delivering knowledge bombs immediately, Chris, it was very engaging. The fact you weren't wearing a shirt.

Was a little awkward, but also alluring.

Right. That got me engaged. Yeah. Yeah, that was a good technique. So, all right, so once you did this, you had a call with our president, Kelsey Ayers. You had someone else on the. Yeah, Liz. Oh, Liz. Our developer who was blown away by your competency. She's talked with a lot of SEO quote unquote experts, but she's like, this guy Chris Reed's got it going on. What did you find that we needed to improve on our site?

Yeah. So the way we do it, and even just before I jumped on this call with you, we actually do a lot of outsourcing for SEO companies. And a guy in Canada just sent me a message, and he's like, oh, we want to look for an outsourcing company, and how much do you charge? And people are always looking for, how much do you charge? And it's like, well, that's kind of the wrong way to think about it. If you look at Expedia, they spend $5.3 billion on marketing. And they didn't start out in year one spending that much money. They grew to that much money. So it's really about working out what's right for your industry and what's right for your business. And how do you develop a website into being your best salesman? That's where most. I know profit first is your mantra, but I also love Google's one. Revenue cures all problems. And, you know, having leads come in is what Most businesses struggle with. And so if your website is ranking and you have unlimited leads coming in, then, you know, you can. You can just keep. Keep increasing your revenue and escape all those evil little issues.

Yeah. Yeah, I like that. So, so what did you find specifically on our site, if you recall? Because I know you do so many sites. Maybe you don't, but do you. Specific things we could do from the.

Little video that I made you. It was pretty simple. I mean, I don't. I try. I try not to go into too many details, but just of. Yeah, like fixing the meta descriptions. That's the. That's the easiest win that anyone can do. I mean, I'm having a quick look at your side now, so I can't.

Do we fix the meta descriptions yet, Kelsey?

I don't think Liz did any of that yet.

Yeah, so this was like three years ago that Chris. So. Okay. Okay, what have we done in response to what Chris told us yet?

We changed the way we do the blog articles.

Okay. So the way we're creating content is different.

Yeah. So we're including a lot of keywords in it and changing. So the title would be like how to Rah rah rah rather than, you know, gotcha.

So, Chris, what are you seeing right now that's an issue?

Yeah, that was a. That was a big thing too, is that you had lots of thin content pages because, I mean, your site's quite old and you've been throwing out knowledge bumps for many years, and there was lots of little pages that had lots of, you know, interesting snippets. But Google sees that as thin content because just like back in the old day where old days where Yahoo was prevalent, you could just make loads of crappy pages. You know, like if you were a plumber, you could list every city in America with like two words of text and rank. And so, you know, Google wants to make sure that all of your pages have good content on it. And so that was one of the big things that we pointed out that you might even have. It might be a really valuable bit snippet of information, but it's only 200 words of text, and so you shouldn't have that index.

So as you're searching right now, what are the things that we still need to work on? Kelsey, you better get this stuff. What are you saying, Chris?

Certainly, certainly meta description needs. Needs fixing. There's still lots of that. There's still some pages that need to be de. Indexed. Yeah, I mean, your URLs could say more of what they Are okay. Yeah. So a few things but you still look pretty Microsoft.

Thanks for swapping the below. Here's a funny thing and maybe this happens with people that are in the public. If I type in my name in Google and it drops down suggested searches, the number one hit is Mike McCallow it's wife number two is Mike McCallow it's net worth. Then it goes Mike McCallow's podcast toward the bottom. They referenced one of my books prop first what's the significance of like Mike Michalowatt's wife. Those are people, you know who want.

To know if you're married.

Yeah, well or, or creepy and say what's his wife look like? Like is there any value in that? Or you know that's what people are searching for Chris.

Yeah, for sure. In fact we worked with a lawyer one time it was doing a class action lawsuit against a company that was over grading diamonds. So like if you go to a jewelry store they're meant to get their diamonds like accredited by some other organization and these place was overpricing them and so there's a big lawsuit and so we changed Google predict so when you typed in their brand name it would come up with lawsuit.

Oh there you go, that's funny.

And you just do that by getting a whole lot of people going to Google and typing in their brand name and lawsuit.

But Google, I mean Google is influencing now search. I go to google.com, i type in Mike Michalowicz and then it's like here's the suggested search, it's just popping up below. So this Mike McCallowicz wife people are maybe not even thinking that but now they see it as prevalent say oh yeah, I'm curious what's the life look like? So is there an opportunity for me there to leverage that or is it just disregard it because that's traffic. That's not a value.

Well I mean it's not particularly valuable. I mean you've got a page for your wife on your website and there's some pictures that come up. So it's, it depends. I assume that people that are searching for your wife are interested in you. So it's probably not the worst thing in the world.

Yeah, so maybe right. So maybe I, maybe some, you know, some people are just curious. Right. And there's other people maybe there is some value like oh is he, is he a family guy?

And that's a, and that's important to some people.

So I wonder if we can change the landing page or start working that, that it when People do a search that we can kind of bifurcate out the chaff from the. What do you bifurcate that from?

Cream.

Cream. Cream from the chaff. Wheat. Did you say cream?

No.

Okay, whatever.

Why did you just do to me?

What was that, Chris?

But remember that anyone that's searching for your wife, like, they're already in your ecosystem or, you know, they know of you, they're looking for you, and information about you, it's much more important to get in front of those people that have no idea who you are.

Oh, that's a good point. So I'm better served by like, doing a certain, you know, like, my business is struggling. Help me is a better search than Mike's wife, Right. For the product. Yeah, yeah, yeah, Right, Chris?

Yeah. Like. Like the keyword business ideas. So that's. That's one of the things that we were looking at. So your. Your website's getting around, you know what, 4,000 visitors a month. And. And the keyword business ideas, it has 27,000 searches a month, and you're on number 19. So page two of Google @ the bottom. So you're not getting any traffic for that. But if you, like, optimized your website for that one keyword business ideas, they're not people that are looking specifically for you. So I don't know how well it'll convert, but you'll get a heck of a lot more traffic.

Right, right, right, right. Okay, Right. Kelsey on that, right?

Oh, yeah.

Oh, yeah.

Okay.

Yeah. Chris, we gotta rock and roll and get out of here. But before we let you go, these insights have been fascinating. I know our listeners want to engage your services. How can they find out more about you and what you're doing and hire your company?

Sure. Well, just as I made a video review for you, I'll offer the same for all of your listeners. If they go to our website and go to ardoorseo.com that's a R-O-R-SEO.com. mike. There's a nice little video of me talking about exactly what we provide you. We'll go and look at your website, show you stuff that's an issue with it, and things that you can change yourself. If you want to work with us, great, you can work with us. But if you want to fix them yourself, we'll show you what your potential customers are searching for. Some simple things that you can fix on your website yourself to get in front of them, get them to take action and grow your business.

That video was wildly powerful and gave us great Insights. But we were happy. We were excited to engage your services. But you did give us insights in that video alone for us to do it on our own. Everyone, it's a R D O R S o dot com. I think you had a special over mike. Right. So we'll have a SL mike. Okay. And we'll have a link in the show notes too. Go do it now. Chris, thank you so much for not just only joining us, but for all the insights you provided about our site.

Thank you.

Pleasure.

Thank you, Chris.

Take care, brother. All right, cows, clear my throat again. We're going to recap what we learned. We got a shout out we forgot to mention earlier on. And we have a little game to play today. But first, I do want to thank our corporate partner, Nextiva VoiceOver IP phone system and CRM go to nextiva.com. that's N-X-T I V A dot com. And hey, if you happen to be in the Scottsdale area in May, that's where nextiva is. I'll be out there too.

Awesome.

For a two day meeting.

So all month? Yeah.

Right. For the entire month. I'm on a comedy tour out there. Oh. You know I did the Todd Herman performance con.

Yeah.

It turned into like basically a comedy routine. Like the. Sometimes I get a chance to speak in front of an audience that's just hyped up. The prior speakers got him going. Or the energy's there. So I walk and I go, hey, how y' all doing? And like, this guy's awesome. I'm like, All I said was like, y' all. And I. Oh, he said it again. And then I said a few other words and they were just like in a funny mood.

So great.

So I just went into a bit. A bit? Yeah, a bit.

Cool.

I'm like, yeah.

Was Amy part of the bit?

Amy was. I said, yeah. No, I said. I said, Amy walked into a bar. She said, ouch. And then the place, like, just lost her mind. That's so funny.

All right, there's a bunch of dads. Wasn't.

Was like three dads and they were all drunk. Okay, so what did you learn today? Kels, let's start with you.

Okay, well, first of all, I just love that Chris is such a quality guy who is incredibly insightful and generous with his knowledge. I just really appreciate him and I love that. I feel like they are kind of simple fixes that once you know how it works, you can at least make small changes to optimize. So just changing the way your blogs read Making sure your blogs are at least 500 words. Making sure that the keywords make sense for what you want people to hear about you. You know what I mean?

I like that.

Yeah.

Amy, what'd you take away?

Same as Kelsey. I'm just blown away by all of it. Like, it's so interesting to me. There's so many facets to it. The whole thing about thin content, the idea of getting what you do into your title tag. The idea that you could do negative SEO.

Yeah, right. I know.

Dirty. Yeah. This is this. All of this. So enlightening. It was so much information and so much insight. It was fantastic.

Yes. You know when we were 20 or high school and we went to the library.

Yeah.

Someone pointed out, as we walked in, they said, oh, the index system is gone. We used to have the Dewey decimal system. Did you have that growing up?

Yeah, the card.

The card, yeah. You had to look for something very specific, like you look for the title of the book, sometimes a search term. Right. Like you could say, like.

Yeah, we had subject catalogs.

Subject. Yeah, exactly.

Yeah.

This is that a thousand times improved.

It's amazing.

It's amazing.

Information is in there.

The other interesting thing, back to Kelsey's point, is he talked about, you know, provide great value on your website. That's. That's basically how you win the game. He SEO'd us in the real world. He provided us with great value, stood out, and we went with Chris.

Yeah.

So it's just interesting that this strategy, basically, if you're doing it in real life, you're a contributor. Just do the same version on the website.

Right.

And it sounds like in the web, and you'll do well. All right, Kels, do we have a shout out?

We do.

Let me give it a punch first. Drama.

This comes from Lionel Felix on Instagram. He writes, it turned our business in regards to profit first. The book. It turned our business into a profit machine. No book or methodology has been more impactful, period.

Lionel. Thank you. He's got a difficult name, though, because you ever have a name like Lionel Phoenix. Felix. Your first name could be Felix. It could be Felix. Lionel.

Yeah, true.

Like, I knew first names. Is that what you're referencing?

Yeah, I knew him a guy. Chris Matthew. Not Matthews is Chris Matthew.

Yeah.

And I guess that's pretty obvious. It'd be great because you don't have a Matthew Chris.

But you could, you could, you could.

Yeah. So when you have two first names, your first name and your last name both sound like first names.

Yeah.

It gets confusing because Sometimes you get something where they put the first name last. They put a comma in between, but you don't see the comma. So I've called people.

Some people call you by your last name.

Yeah, totally. So I call this guy. I'm like, hey, Felix. Like, to Lionel Felix, I may say, hey, Felix, what's going on? He's like, that's like calling you and say, hey, Cartelli, what's going on? Like, I don't know you.

Well, informal.

Informal. Little confrontational. So I hope you didn't mess this up. I hope it's not Felix.

I hope I didn't either.

Yeah, because you're confrontational. All right. Anything else we have before our game?

No, I think that's it.

This is the game everyone's been waiting for for, like, easily the last hundred episodes. People like, when are they going to play the game? And here it is. I'm gonna rattle off four companies. One of them is a fake.

Okay?

Now, what I did was I used your last name. I'm gonna start using first names, too. So these are real companies. So there's a company out there perhaps that has Cartelli in the company name right? Now, you should know that there may be a company out there that has heirs in it. And because McAllen is such a difficult name, I went with Jeremy's Smith. So there could be companies out there with Smith in the name, obviously. Right?

How did you spell Ayers?

A Y. This one wrong. This may be a different spelling of errors. I didn't do it.

Look, it's spelled wrong. Just so you know, there's something.

It's a Y, R, E, S. Yeah.

But there's one that it's spelled A Y, E, R, S. Oh, that's.

That's the publisher. Because I spelled it right. Unless that was live, I spelled it correctly. So just make a note of that, would you please? I gotta fix that. So this coming spelled their heirs wrong? Possibly, but that doesn't matter. And I had to use one of the names in this case. I used Jeremy's last name, Smith, twice, just because we needed to fill it up, because I couldn't find them accountable. But they could be all three real. Or one could be fake or whatever. Here they are.

Wait, wait. One's fake.

One's fake. Three are real. You. You two have to guess which one's the fake one. Okay, Bonamassa, Matea and Cartelli, llp. They're. They're certified in as tax professionals, maybe even profit first professionals. Now, I'm not going to Say that's true. I'm just saying they are certified professional tax firm. Bonamassa, Matea and Cortelli. You know, Ayers Appliance Repair? Wildly popular. They've been in business for 12 years. Or maybe not. Then we have Smith Sanding. They. I guess it's a. Well, it just says professional sanding. I don't know what that means. But they sand professional sanding. I don't know if it's like your floor gets sanded or your sword gets sanded. And then we have a Shank Smith Georgia nursing home for abuse lawyers. Oh, that's right. Shank Smith. Shank Smith is a Georgia nursing home abuse lawyers prosecution firm. So if you have a elderly nursing home abuse.

Oh, nursing home abuse lawyers. Okay.

Yeah. So if you have an elderly parent or loved one who's at a nursing home that are being abused and are in Georgia, Shank Smith will be to the rescue. All right, one of those is a fake company. Kelsey, you're up first.

I'm going to say the Cartelli tax firm is fake.

Okay, so it's Kelsey. What do you got? Aim.

Oh, gosh. Speak right to my sanding.

Smith Sanding.

Yeah, that's a good one too.

One of you is right, one of you is wrong. Oh, Kelsey. A. Sorry, you're wrong this time. Amy scores. Smith Sanding is a fake. Bonimosa, Mataya, whatever. Cartelli is a certified tax firm. I don't see where they're located in this. A's Appliance has been in business 12 years. It's family owned. They're in Sussex County, New Jersey. Chelsea. Get out.

But definitely.

Is it you?

But they spell A Y, E, R, S spelled incorrectly. Skank Smith or Shank Smith. It's hard to tell if it's how it's spelled. Is a Georgia nursing home abuse lawyers firm run by Robert Skank or Robert Schenck and Will Smith.

Is it your handwriting? That's hard to tell because how do.

You spell S, C, H, E, N.

K. Oh, I get you.

S, C, H. Is that Skank? Skank Schank, Shank Shonkhouse Shonk house.

Oh, it's Shonk Smith.

Shonk Smith. Shonk is Shonk.

Shonk Smith, I'd say.

Okay, so Robert Shonk and his friend Will Smith, which is interesting, interestingly, is an actor, I believe, very famous. I had no idea that Will Smith said, you know what? I'm going into Georgia nursing home abuse case law. But Will Smith did that. He's like, this career's not working out. Men in Black was the horrible movie. All right, Cal, take us out of here.

Okay, Please don't forget to leave us a comment or review wherever you. You're listening.

Yeah, and why don't you visit a website? Maybe it's not SEO'd perfectly yet, but it'll get there, Kelsey. Gosh darn it, it will get there.

It will get there.

It's called mikemicalitz.com and here's the deal. No one can spell it. So we have a shortcut that even the great Chris Reed did not suggest on his show episode yet, but maybe he would suggest this if we gave him more time. Is we have a shortcut to get there. Mikemotorbike.com so you can remember that. Go to mike. Motorbike.com port to our website. We have tons of free resources to get your entrepreneurial journey on fire to get you cruising along. So click on get the tools. That's an SEO move. Click on get the tools@mikemotorbike.com and we'll hook you up. All right, let's get out here.

Bye, guys.

Thank you. Bye.

Sam.