Bounce Back Week 4: Group Zoom Call - Improve Your LinkedIn Profile

Okay, brilliant.

I am here, everyone. My apologies. It's a bit scary. Whoa. There you go. Camera comes back. There you go. Should we call it? Whoa, whoa, whoa. He's bouncing all around the room. Hey, there you go. Can everyone hear me now? Yes. Excellent. Let's turn you all up, sound wise. That was a bit scary. No Internet. That's always interesting with zoom. Yeah, there was no Internet. There was no. Nothing, really. That was 10 minutes of ago. Yeah, I'm a little bit warm running around. So how many people we got? We've got quite a few. Right, Katie, you on? Katie, you're in the room?

I am, yes.

Have you explained to the team, everybody, what's going on?

No, we were just talking about whether we're all on the right call, so.

So I've got a mosquito about to bite me as well. They'll get me back if I don't give good tips. Right, everyone? So I've just explained to Katie before the call, yeah, I nearly didn't get on, which is a bit scary, what I thought I'd do. You're all meant to do your homework. I'm sure you all have watching. Everyone. Naomi, just checking you've done your homework, that's it. But joking aside, 10 tips. So what I thought I could do is just scooch through each of them at one stage. We're gonna do all 10 at once. And then actually, Katie said, well, look, let's. Why don't, you know, some people want a bit more information about one or two. So we'll start off in order, as it were, and as we go, a specific point that you will come back to and then you can jot down your questions, maybe for later in the session, if it's a specific one and things like that. So to give you an idea, the first one we're going to focus on in a moment and we'll share the screen is about having a powerful headline. So if I maximize that. Boom. Let's go five. Let's do share screen. Let's share the LinkedIn workshop. Let's see what you guys see. Now, what do you see? Do you see that screen? Yeah, love. Got all horrible background stuff on it.

No, it's just got. It's not a slideshow, it's just.

Just the slide.

Yeah.

Excellent news. Right, so having a powerful headline, let's kick it off. Well, you know, first of all, it's in the name. That's one of the key things that it grabs someone attention. You know, there are millions and millions of treasury professionals all over LinkedIn. You guys see them every day. You are being searched for not by just us, you might be being searched for by other recruiters, HR directors or the like. So as you go through, what you'll notice is you want to grab their attention. We've got the. An other. We'll come back to the photos in a moment. But then it's about Treasury Manager now. I'm really sorry, but that's really boring. A lot of you guys might say, oh yeah, I'm really responsible for cash or FX or whatever. Still really boring. Tell us things that stand out about yourself. Qualifications, IT two expert. We put on there City financials. Draw together, if you like, one or two of the top things that you are and that makes you different in treasury terms. Strategic project manager. You might be, you know, you might have, you know, I'm looking at. Some of the guys are on the screen here as I scroll down. I'm just going to, you know, we've got, Craig, you've got some specific skills. You talked about in the past about banking and things like that. Jim, you've, we, you and I had a call the other day, had a call with Jim and we were talking about some of his background or some of the things he's done in pharmaceuticals. You know, treasurer with a particular pharmaceuticals, you know, strength. Just pull out one or two things. Yeah, it's not the sun on Sunday. You know, you don't have to make it. Well, you could make it really surreptitious, really salacious if you like. But the key thing is just to get somebody. Oh, hang on. That might be of interest to us as long as obviously it's of interest to you. If you don't want to work in pharmaceuticals anymore, then don't put it. You know, that's one of the key things to actually reach out and grab someone's attention. One of the key things again, as we go through here is if you've got questions, jot them down or put your hand up. And we'll keep a lookout for those as well. And after I ask, move through each of the sections, we'll jump into some of your questions and things like that, your brand. And that's what it's about. That's what that headline is about. It's about saying about what other people say about you. Now, I do this a lot on the conference circuit and I say to people, it's about what people say about when you're not in the room. That's what Jeff Bezos said, but it's Actually, not just that now, it's what they say and what they think about you when you've gone from the room. So if you've talked to them about how you're really good with systems and everything else, and you walk away and there's two or three treasury guys still talking about you in ACT conference and go, do you know what? That Anna, she really knows about treasury systems, she implemented that. God, I wish we could have done that. So it's about making an impression and your brand. And people say to me, oh, Mark, I'm a Treasury professional, do I have to do branding anymore? Well, if you don't want to do it, don't be on LinkedIn, don't have a negative brand, which is worse than actually having a positive brand. Rather, having a negative brand can hurt you even more. And actually some of my treasurers have said, you know what, I don't do LinkedIn specifically for that. I recently interviewed the 100th podcast, the treasurer for Dow Chemicals. They said, mike, I don't need another job, number one. He said, but also I want to control my own brand and I think it gives it. He said, I'd have to work really hard to make sure it was mine and keep working at it. And he decided not to do LinkedIn, which I thought, nice, okay. And then it goes on to summary. So have we got any questions so far? Anyone? Katie, can you see any questions?

Yeah, there's.

Go for it.

So I've got somebody. George Wright. Hi, Mike. Should I use Finance or Treasury Professional in about section?

Do you could use both. What do you want to be known for for the future? Do you want to move into more general finance role or do you want to continue the growth of your treasury career? I think you either you highlight which route you want to go down, you know, if you want to be known as, yeah, I'm going to be treasury. And then you can also pivot it at later stage, you know, and it doesn't have to be that day if you're thinking actually six to nine months time. You know, I've sometimes seen it where you might have a SEMA qualified accountant or part qualified, and they need to get some need to do treasury experience or they need to do general finance. They've changed their stuff. And it said treasury analyst seeking to move into a more general finance role. And they've done it both internally as well. They've said to the boss, look, you can't give me my full experience, I need to move. And they've said, no, you're Right, so that's the way they've done it. Good answer. Hope any others shouted go. Is that right, George? Yep. Thank you very much. Cool. Gotta go. Thank you. Not tomato. That's good, that's good for this time in the afternoon. Right, guys, we'll move on to making your summary shine. Does that come up on the screen, Katie?

Yes, it does.

Excellent. God, I've nearly got hold of this technology making your summary shine. I'm not going to read off slides, it's a really bad habit, but I will just highlight some of the bits. Think about who, think about who's reading this. Knowing your audience, this is hitting them, targeting what they want to know and what you want them to know about you. If you are tired of doing treasury systems and that's what you've been known about for the past two years and then you spread that all across your summary, were more for you, like, because obviously people are gonna go, oh, actually, do you want another treasure? Actually, I want to get away from that. Okay, so what could you do? You could write about, you've got particularly treasury system skills, but looking to leverage that, springboard that into different areas. Everything else, raw content, who am I? You know, your skills, you know, again, that's going to be targeting where you want to go to. You know, it's your from, but also it's your two as well. So looking at, looking back at some of the stuff you've done and plucking out the hook or hooking out the pieces that you want to do in the future and that comes into the opener elevator pitch. It's like I rehearsed this, the opener and now these are. Some of the. You guys might have actually sort of not struggled with this, but, you know, we could have explained it a bit more and things like that. But a lot of you guys often fall into the problem answer category and this is, these are, these are three or four different ways of telling stories. You have a, you know, you start with an anecdote and you bring in how you, oh, I sold it through this way, blah, blah, blah, victory dance. Exactly what you can do for them. You know, I've implemented this a bit more achievement oriented. This is in the summary section. Bear in mind of LinkedIn. So when you're going through this, use this to reference yourself. And again, then it comes into your elevator pitch.

Sorry, Mike, we've got a question as well on the summary bit. So Anna, and excuse me if I pronounce your name wrong. Mathengay. I have a master's in public administration because I wanted to work with the government or nonprofit, but I ended up in corporate America. Should I highlight that in my credentials? For example, add MPA to my title?

Do you want to work in government in the future? So don't highlight it then. What you could do is highlight perhaps the level of experience you've got. Say exactly what you've just told us there, but then tell us about why you made the pivot. What was it about public administration that turned you off? Anna, I see you on the screen, so just explain. Maybe just there, right.

So I understand. I really did want to go into that field. And when I'm pivoting right now, I put myself as a vendor manager or a project manager, because that's what, you know, had a spark for me, even if my. My most recent job was actually as a risk analyst. But I want to be a vendor manager or project manager, and I've kind of struggled with that. Should I put mpa? Would it be misleading? And I think you just answered, does.

It help you in your new job or would it help you in the new.

I think, like, right now I'm targeting pharmaceuticals just because I'm in the Boston area and we have so many. And I have to change from the.

Finance industry, but with the skills from your previous qualification, help you get into that.

Oh, because I was a vendor manager and a project manager at the bank, and I worked with different vendors and I worked with it, even if I'm not it any, I think I can pivot to any industry and do the same.

So basically you could. In that summary, you see, I worked in da, da, da. Just bring out the two or three things. Just. You just summarized it there, you know, immediately. You've had most of the people nodding or seeing the people screen like this bring out. I've been a vendor manager. I've been this. So ideally, I want to move into this because I've already ticked these three boxes. Boom. So you bring out from that what's going to be a common thing. And this is again, this is about the elevator pitch. So thank you very much. Segueing into that, Anna. Very, very good. But that's it. So it's when, you know, I do an elevator pitch, because if I do bump into someone, someone quickly wants to know, oh, you're looking to recruit us. No, I'm not looking to recruit you. Are you recruiting? Yes. Okay. Yeah, that I am. But, you know, the point is to say what we do, how we can help someone, and then get out of the elevator. Not to bore them and if they, they're not interested, you know, bugger off. You know, the call to action is, you know, everyone said, oh good, you're always giving out your business card. Yeah, that's my job. That's what I have to do. This is, I put here call to action. If you're looking for some advice, you don't have to be recruiting now, but in the future you might. Here's my card. Keep in contact, build the network and help you and everything else. And that's one of the key things. So top tips, anything else in the side there?

It's just whether or not we're going to share this presentation.

Yes, yeah, we'll say that. I mean we'll share this presentation. It's just cut down actually version of what we've got online. So if you go in the bounce back section, each of these sections is, you know, when it says Tip 3, Customize your URL, if you go on the website, people might say, well how do I do that? That's on there. So just the URL for the people don't know it. That's the top of your LinkedIn profile and it might say LinkedIn.com carl101723 nothing. You're never going to get searched on that. It's never ever going to help. If it actually you customized it, it's very easy to do. You can go on the website and as I say it's got quick tips there. You can customize it. Carl treasury manager Carl head of treasury and actually that will come up on Google and it's about, you know, that tiny search engine called Google maximizing your chances of being found and for people to search for you. And it also looks a lot nicer if you're ever doing presentations, have it like there. Mine happens to be Mike Richards. Mr. Treasury because I'm Mike Richards and Mr. Treasury and that just seemed to work. So it was nice. So have a photo. Living this dream. The number of people that don't have photos, let's jump into that one. 21 times more likely to be viewed. 36 times more likely to receive a message. It's a networking, it's a professional networking platform. So have some photos. Don't make it with your kids. Don't have a lager in your hand. You've seen some of the jokey ones I've done. Again, you'll see them on the website. Profiles up to date. You mean business. Don't have a photo from 10 years ago. The number of times I Walk into a conference and someone says, oh, I'm Bill. I'm thinking, crumbs, you've aged a lot. You know, do keep them up to date. Present yourself in a way you'd like to be viewed again. Just keep them professional. Fellas and ladies, establish your personal brand again. It's a start. This is what it's about. You know, TV presenters and stuff like that. The. They have a wardrobe for a reason. You know, they want to be known. You know, typically I wear the blue shirt just because, you know, background. It was. Yeah. Because of the major IT issues. You got me. And this in the gray. Quick, quick, quick. Check a top on run. So these photos that coming up, we'll just run through a couple of them. Appropriate photos. Yes. Amazing. That's not the selfie. Just terrible. Just. Why would you ever do it? Like you want to be taken seriously? Yeah. That's not the way to start. I can tell you now. The jailbird. These are remade photos and I can tell you this now. So basically I did put. Years ago, I put out a request and people sent me some of these photos and these are real people remade that. They don't know they've been remade. And this was a guy and we got hold of a phone just like his. Just, just wrong on so many levels. That one, the thinker was actually. You don't see all of the picture that was done across a desk. It was a Russian fella. He's leaning forward like this and actually to the side. He's about to sign the document. And we were like, you know, that's all kind of wrong. Yeah. Me drinking a beer. There's nothing wrong with that. But not on LinkedIn. It shouldn't even probably be on Facebook, to be honest, because, well, there'll be too many photos. Right. What we got next, the arty pose. Yeah. One of my ex colleagues really did. And this is not a joke, this was actually the creepy arty pose. That was actually a head of marketing. Yeah. And that might have worked in his industry and stuff. And you know, and stuff just, just looks so wrong. The one that you miss out on here, which I remember to this day is it was obviously taken at a Christmas party. There was a guy with a little. And he was turning to kiss a little figurine like a Walt Disney character on his shoulder. And you think, well, why didn't remade it? We actually remade the picture and eventually we still can't show it. Why? Because the guy was the head of treasury and that's actually become the group Treasurer of. He's actually changed his photo now, but I still can't go back to it. Of a French tyre manufacturer. Yeah, there are a few of them, but you can probably work them out, so I'll let you do that. And we decided we just couldn't do it. And actually I was so lucky because he was actually at the Euro Finance conference attended where I showed the speech. So, yeah, we didn't do that one. Right, this is it. That's it. Friendly, approachable, professional. Yeah, sorry, it's my face. We can't have everything, but that's it. Any questions on that?

Well, there's a couple of questions. So somebody's asked that the last corporate role they had was a head of treasury and Capital markets. They since left that position and now have their own small consultancy, but they haven't updated their LinkedIn profile and as such, the last corporate role appears to be the current one. Even though it's a bit sort of sneaky, they feel that it's right good for people who are sort of fishing for more serious roles.

Well, to keep the photo. I don't. Sorry, I don't understand the question.

This is more to do with. Their most current role is their older role. They left the role. That is their current role on LinkedIn. And I guess the question is that.

Should they update themselves straight away?

Yes. Should they update it because they see it that they're more likely to get more people looking at them and interested in them if they still got their corporate role on there.

It's a tough one, really, because you're not misrepresenting yourself. But then again, when someone comes to you and say, so are you still the Head of Treasury at such and such? No, I'm not, actually. I left there six months ago. You know, it could be. It depends on what your reason for being on LinkedIn is. If you're on a new role, you could, I think you perhaps phrase it. You put in the summary again, you could use the summary to explain a little bit more. Spoke to somebody else the other day. They said that they were working, they were doing their gardening leave, but they were actually in job search phase and they were targeting roles like this, this, this. And I said, but it tells me nothing about that in your summary. They were, well, yeah, but, you know, I'm doing this. And I think they thought it would be a negative thing. I thought actually mean that meant that more people would call them. If they put their contact information and said, I'm more open to networking, you know, I'm More open to discuss, you know, because if they're in a job, they might not necessarily, you know, we turn it that way. They might say, actually, I'm not going to, and they're not going to answer the phone. Head of Treasury, FTSE 100 haven't got time. Whereas instead they're out of that job and they're like three, four months into, you know, they actually took. Well, they took downsizing before the crisis around, you know, pandemic came along and I said, look, we need to. They've changed up their summary and they've already had two inquiries. I don't know the right inquiries, but, you know, we can change that.

Someone's sort of written their thoughts on that in the sense of that. Which is. Which is a fair point, I guess, is that the industry is relatively tiny, so there is a chance that people will know quickly and then it's going to look negative on this person. Well, if you set up your own consultancy, it shows your entrepreneurial spirit. If it's consultancy that's related to treasury, then it's still very relevant.

One point that I didn't really make there as well. Particularly if you got your own consultancy. If you guys look at the banner that we've got, we probably need to update it. And you regularly do. Particularly if you've got a banner, what's it? Is it Picasa? So we could try and find it. Pixabay, you can create your own wallpaper behind your professional photo. And if you've got your own consultancy, you could just jot down a few words there of, you know, exactly what you're covering. Risk management specialists or specializes in, you know, XYZ company, you could actually explain what you're looking for. So as a company, you could, you know, try and sort of actively reach out for things. And that really works as well. And I've heard people have got that because. Put your phone number on there because immediately, you know, you want it to get it front and center and email address and everything else. Again, if you look on ours, we do keep ours quite up to date, but it's a really good way of doing it.

And then I think Sergey's question goes back to the URL. So you may have to say that. Do you put title keywords into the link?

Yes, yes, you do. Well, certainly treasury might be in there, you could be Sergey treasury, you'll find some are done. You might. When you've got treasury manager, it might put you at that level. So you might then have to change it later years. Instead, you Might make it more generic. Treasury specialist again, have a search around. There's various Google articles that will give you different ratings on it. We just tell you more how to change it, because, you know, then the search and what you search for, because, you know, I can see people on here that are everything from treasury assistants to global treasurers, you know, so, you know, it'd be up to you guys to choose what title you put on there.

And that's all the questions at the moment.

That section. Excellent. Become a writer. Oh, God. Now, becoming a writer does not mean writing essays, does not mean putting loads of all your most recent stuff on there and going, oh, my God, this means about. Let's just jump around here. No, we're going to jump around, so I'm just going to zip around. Yeah. So becoming a writer, what that means is demonstrating your expertise. Now, have any of you just. In my screen, I've got Jenny, I've got Sergey, you know, I've got Carl. Any of you ever done a presentation in the past 12 months to any of your colleagues? Hands up, please, quick show of hands. So you've all done a presentation. So you've all done a presentation. How many of you have put it onto your LinkedIn profiles? Yeah, exactly. So I've worked this up on there and all you need to do is, and it doesn't take long to take out some of the confidential figures, you know when you can even say, sir, figures taken out for confidentiality. But you might talk about in there, how you have improved systems, how you straight through processing, how you've implemented Swift in three to six to nine months into X. Many countries you've, you know, been in and out, you've. Sorry, I'm showing my Internet connection unstable. So Katie keep telling me if I am, I'm stable now.

You did zone out for a couple of minutes.

That's just. Probably just me. I've zoned out. Anyway, sorry, guys. The end of a long day, be concise, but there you've got in there targeting your audience. So think about the people who are reading this. I'm searching for you. You're not looking for a job, but the ideal next job comes knocking on your door. PHONE RINGS hi, I'm the HR Director, such and such. I've seen your profile notice you're doing Swift or you've done this great implementation. We're thinking about doing this. Maybe you've downsized the team, maybe you've upsized the team. You know, you've taken. You've merged with another company, integrated Two teams taken it from two to seven. Staff motivated them. What you did, another company sees it, you're a deputy treasurer, they say, do you know what? I want a treasurer like that. Phone rings, email arrives and again, I've seen a couple of people here that I can't name, but I know that's actually happened in a couple of cases here where, where people have highlighted what they've done in their achievements. Be specific about it, where you took it from and to what you've achieved, money you've saved, teams you've implemented or helped and that helps. So grow your connections. Why not 500 plus connections or 10 times your age? We try and do that. We say, look, keep on doing that. How do you do that, Mike? Will a connection add value? Yes, it will. Now, there can be people you admire, you know, don't go OTT with that, but people within you might have seen them at a Treasury conference. Make sure you get your current colleagues on there because they will know people that want to connect with you. Former colleagues again, maybe it's someone you'd like to work with, your new potential boss. Don't forget to connect to recruiters. Only us mind. If we do see you connecting with everyone else, we will be coming after you, so don't you worry. Someone you meet at a networking event, so feel free to sort of. You go to Euro Finance, you go to an ACT conference, you think you've both got things in common, connect with them. When you connect with people, do not just reach out and connect and say, dear Jenny, we met, thanks. Correct. Like it's the most. Would you walk into a dinner party? Or river, hello, should we connect now? Who that what? Remind them just briefly. A great connection. Chris, over in the us, what he does, he's one of the better networker than I am. And that takes some saying, but basically the guy is amazing. He is now the CFO of one of the leading legal firms in the world. Does huge amounts for LGBT and the marginalized in down. So I think they do about 50% of their work with large corporations in New York. 50% with the downtrodden and underrepresented. And it's a big thing about their firm. He got headhunted for the job because he wrote some notes on the back of a card. That's all he did. What he did is every time he would meet someone and he saw they may be good to have in his network, he would take a business card, he'd write on the back of it just some notes and it might be oh, they're, you know, the Houston Oilers fans, this or the daughters, you know, graduations coming up, you know. And he would send, not send a gift but send a note or drop in an email, say good luck with this, anything you would do to help. One day out of the blue, search firm calls him up. We'd like to search for you to come and join such and such. Oh, okay, well I'm not interested in being such. No, you're the only person we're approaching. What said, yeah, we've got to do it through a search firm to go hands off. He got the job, dream job, wasn't looking for it. And that came to him through someone he met at a networking event, his dream job. And the dog says so as well. Sorry, I heard someone's dog barking there. Anyway, someone in that same LinkedIn group you might do as well. Again as I say, don't just go cold, don't just click after an event and go through all your cards. Just make a couple of notes about how you met them. Met you at the act we thought would be good to have you in the conference in my circuit. Questions so far, Katie, Anything else on there?

No, Craig just gave a bit of advice about the banners that actually your photo in the banner appears differently depending on whether or not you're viewing on a laptop or on a phone. So you just need to sort of be mindful where you want your banner be placed.

Not only is that great advice, great God you can be in recruitment. Amazing. What is also more interesting? Well what is also great about that is as soon as you put your photo up, please try on other things because who would have believed it? People. In fact, I won't ask this question because I know the answer. Over 70% of browsing for LinkedIn is now done on mobile devices. So most of you might put up your summary on your laptop, you might upload your new photo on your laptop. Brilliant. All done, great. And then look at your photo on your phone, please look at it on a different device. Look on your colleagues phone suddenly because some people have squashed heads or narrow heads or chopped off. You need to see on different devices, it uploads exactly as Craig says. And that's the same with wallpapers as well. You want to make sure it's left and right and stuff like that. And LinkedIn changes things as well. Another point I was going to say there as well as looking at that one of our chief rivals as we know is stupid enough not to have his photo shown because if you on Your privacy settings, if you want to make sure, perhaps log out as yourself, have a quick look, just check your profile as if you are just a browser, someone just looking for yourself. So just look on Google, log out, look up George Wright, look up Ara Cannon and it will come up. Sometimes it will come up with a gray circle because the privacy settings are such that it won't show your photo. He's a recruiter, he's meant to be a global recruiter. And it doesn't show his photo. Absolutely brilliant. I'm not telling him, let's hope he doesn't watch this video. But the great bit is his photos of Grey Circle. It's like, really, man, Sell yourself anyway. That's good for him. Right? So personalise your message and feel free to interrupt at any stage, Katie. And we'll get other people shouting at me later. And that was it. Yeah. So personalize the reason to connect, meet for a coffee. That was actually one of the key things as well. We perhaps didn't. I find a lot more US guys. When they connected with me at the conference, they're like, great, and when can we meet for a coffee? I'm like, whoa, whoa, whoa, we've only just met, buddy. And a lot of the time I'd have just given a session. They find a lot more US guys. I see a few here on the, on the session. I love it. You know, you're boom. Europe, uk, we tend not to be like that. Yeah, maybe a beer, but you know, but generally speaking, a lot of the time it's oh, perhaps we'll catch up in the future. I see slower burn sort of thing. I like both, but it's just a bit weird. Right? Nurturing your network, share content, likes, comments, update your profile, acknowledge change of status. Right, let's just go through this. This is not too much self love on there, but if you see good content, if you see a good study, if you see Sergey does a really good study about Strift and he posts it on his profile and you happen to be connected to him and he happens to post it in his feed, he's updated this. Tell people, just take the link, share the content, share it in groups. Why? Because if you're a good sharer, the LinkedIn algorithm shows you more in the feed. Well, Mike, I'm not that bothered. Well, don't you want new opportunities? Don't you want more money? Do you want a better job? Okay, so if it's you likes and comments, likes don't do that much. They don't heighten you in the algorithm, they do a tiny, tiny bit. I listen each week to Mark Williams, LinkedIn, Mr. LinkedIn, brilliant guy. Comments do if you see something that's good, comment on it. Not just oh great, yeah, great post, great post. Why you know, or maybe make a question if there's something you're interested in, go ott. But you know, do make a comment and say oh, like this. Can I just ask why you guys did this? You know, seek to, if it's of interest. No, not just in a facile way. Updating a profile on a regular basis every three to six months, just have a quick review, just, you know, your title, might have changed location, phone number. Just have a quick look through, acknowledge change of status, someone moves jobs. Again if you just click you like it doesn't really do very much. If you make a bit more of a comment. Congrats on the new role, love to celebrate it and stuff like that, that moves you higher up in the algorithm. So we're still at 5:34 so I don't want to take up too much time everyone. So be a groupie. No, not like that. Ara, I'm watching you on this. It's my colleague so don't worry. Right, being a groupie. LinkedIn groups are the most abused little known area of LinkedIn anymore. They used to be massive. We still have a LinkedIn group, three and a half thousand. We do share our posts, we share podcasts, we share information like this, we share the bounce back group. We try and keep it going and try and be a positive area. It shows on your screen there. And again you'll be able to see this on our website about where to go. So at the top says here you join relevant groups, search treasury, search US Treasury, UK treasury, wherever you might be interested. And sometimes there's some good news for us. Some of them are just, you know, the death of treasury and treasury news. Ours isn't. We try to keep ours quite up to date. So it's a good place to go and join. Anything else would you say about groups, Katie? Any good ones you've seen?

I think, as you said, I think if you, if you Google treasury and sort of the kind of key topics that you find in people's posts, there's quite a lot that you can, that you can find that are going to be quite helpful going forward and also it's a good, again it's a good way of elevating those connections and that networking piece as well. Another way of finding new people.

Yeah, and like minded people you see they're in the same group as well. So it does. Yeah. Again, the algorithm will then. Or you might connect to this person as well. Okay, coming to the end. Recommendations. Now I did do this a little bit last week about, you know, do recommendations work. I did a bit with Amazon. They do basically, yeah. The dog even the dog, whoever that dog is. That's awesome. Your dog Ayra.

Yeah, she's under the desk.

Absolutely fantastic. Because every time it's like I'm doing it and like I've got doing it.

In the right places.

Yeah, I don't know. That's a bonus coming. Well done, Canon. Joking aside, for recommendations. Yeah, they do work. I've even been asked by, which is a bit weird this morning by my professional coach where I did a year's worth of training actually under my podcaster called Chris Ducker. It is about entrepreneurs and about how to grow your business. Really well known, globally known, speaks at Social Media World, does all that social media stuff about how we embrace social media. He reached out to me today and saying, could I recommend him? I'm like, yeah, of course I can. Look, he's a globally known dude. And I'm like, yeah, I'll do that. And he was an amazing coach for a year, coached 12 of us, two or three of the other guys. One of the ladies, she's got an award winning podcast. I'll get some awards one day, maybe just from you guys accolades. But basically she's written a book, she got everything else and she was coached under him. He's asked for a recommendation and then one begets the other. So one person sees this and stuff like that and people believe them and that's a key thing. And you'd be surprised so how much that does ask for recommendations to do that we know about the right way. What you can also do with recommendations when you are doing that is perhaps give people a bit of a leader to it as well. So it might be, you know, when I've sent out, say, look, when we work together at such and such, I'm looking maybe for, you know, what it was like to work together or you know, say that was their first time as a team leader, could you recommend what was like as a team lead and stuff like that? Things like that. Right. Katie, what other comments would you say?

So just going back about UK people generally ask to meet. Matt's just sort of made a good point to say, even though we said not to ask to meet for coffee, people are generally willing in the uk when you do want to connect with them and then got a question about how volunteering is seen. So Jocelyn is an ambassador for a charity. Is it okay to share it on her profile?

I would try and highlight it, I would try and get their logo on there. I would try and push it up as far as possible into your summary. Chris, great example we talked about earlier on in the show, he actually again one of the other reasons they connected with him was he gave to the, wherever he was in. He was the group treasurer of this legal firm that was in before he was approached to be the CFO of this other legal firm. One of the key things he did was he gave his time to this sort of project and he said, oh well, I only gave it for like a year and a half to women in danger or blah blah, blah. And I was like, right. But he did, he said oh yeah, I put it on my profile and yeah, and they absolutely loved it. And I was like, why did you do it? He just said well it's just something I believed in, you know, and stuff like that. I said well you know, that's what people, you know, and then you're working with a company that you believe in, you know, and actually that shared his self beliefs as well. So yeah, push, push it up and you know, you know, you don't want to just do it for the sake, oh, I'm with this charity, da da da. But actually if it's something you're passionate about, you can then explain about it. You can then have a greater connection to that work as well I would say.

And then Julie has asked, well there's.

Always a question from fabric, isn't it?

Skills and endorsements, can you have too many? I think that's a tricky one because people endorse you.

Right, so the story with skills and endorsements is a rip off basically a few years ago and it was purported and it's been Semi confirmed that LinkedIn were going to build a recruitment database. And what we can do is get everybody in the world to endorse everyone for their skills and endorsements. So you lot, we're going to create LinkedIn's own recruitment database to go against Salesforce. So if you said, yeah, George, Carl, Jenny, you know, they're really good at cash management and these guys are really good at FX and these guys. So the more that you got there, the higher it was going to rank you when you're looking for people like that. Actually what they did is they realized well this is a massive task. And while they are recruitment advertising, they're actually not in recruitment per se, so. Actually, that's why skills and endorsements. There's been talk about them removing it for years. I don't endorse anyone. I don't have it on mine. Well. Or if I don't, do I think I have it switched off most of the time, because I think it's far more powerful. We say with real words rather than. Yeah, Mike's really good at boot polishing. Really. You know, get over it. You know, a lot of them are just so generalistic. They're just crap. Yeah. Does that answer it? Yeah.

There's no other questions unless anybody's got any final ones.

Any final ones? No. Okay. So, yeah, they're all tired. It's a long Thursday. I know. Yeah. Still lockdown. We're nearly out. Nearly out, people. Right, so next week we move on to. Well, Katie, you'll lead it a little bit. Well, we'll do it handedly. Next week is about interviews and people on the call might say, hang on, I'm not going for an interview now. Well, that might be right. You might not be going for an interview. However, you might be asked to interview someone. You might also be. It's also about interviewing meetings. Perhaps we should call it like that as well, because we talk about some of the. You know, we're all here on zoom calls, you know, and we're thinking about backgrounds, we're thinking, oh, how should we dress? Oh, we think about this. Well, funny enough, I'm sure all of you have had in this past 10 weeks at least one interview with a boss, colleague, Some of the other things you need to think about. We've all seen some of the funnies as well, where people are in their pajamas and rushing off and everything else. Well, that's what we explore a little bit as well over the next couple of weeks or next week's show. So, yeah, we'll just go into that. Should be good before the final week, which is search strategy about not only just using people like ourselves, but, you know, in general, you know, what you might do for your treasury recruitment career. Wow. Is that enough from everyone? Yeah, everyone desperate for a beer now. That's it. Cool. We'll stop the share. Yay. Right, Love you all. Thank you very much. Thank you.

Bye bye.

See you next week. Thank you. Thank you.

Bye bye.

See you next week. Thank you.