Harnessing the Power of LinkedIn to Make a Lasting Impression

This is what Jeff Bezos said. Now, I believe in what Jeff said. He's rather successful with Amazon and everything else, but I think it's more than that. It's not just about what people say about you when you're in the room. I think it's also what they think believe about you as well. It's the lasting impression you give them. So it's your free sales tool, your LinkedIn profile. That's one of the key things. It's always there. It's always selling for you. I looked at it last night. 930 million people are currently on LinkedIn. Incredible figures. Some of the people I've actually looked at, a couple of the people I saw on the attendee list, don't actually have a LinkedIn profile. That's okay. I can understand why. But the point is, if you're not taking charge of it, somebody else is. They're making their mind up about you and I've got a few nodding heads. Fantastic. You're letting other people decide what they think about you.