Mike Richards thanks treasury professionals for 2025 support and pushes back on verbose competitor content. His goal for 2026: grow the newsletter and reach more treasurers by prioritizing clarity and consistency over performative reinvention.
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The treasury content that I give you each and every week isn't about me, it's about you guys. Yep, that's what this week's newsletter was about. And it's this is my first video of 2026. I thank you very much for all your support throughout the year of 2025. That's behind us now, so I want to start this year with something simple for you guys. The newsletter was something different. It was about and it resonated, actually. 58 people gave thumbs up. So I appreciate your support. Thanks very much. I hate treasury content that some of our competitors put out. Why? Because it's waffle. They write and they write and they think that is making them better. In your eyes, treasury isn't a place for waffle. Your work as treasurers demands clarity. You get to the point, communication should be clear, concise, and I try to speak to you in the same way through my clients and candidates. Clarity beats cleverness, as I said in the newsletter. Check out the newsletter, share it with your friends and everything else. That's one of the key things. And I think again, what surprised me and what surprised it seems to you that over the last year, over a million impressions in 2025. That's for videos, LinkedIn, everything else on ridiculous, fantastic, still crazy. So it means I'm going to keep doing it. You guys like it and I've got some. Had some great feedback. We'll see lots of people saying they're gonna nail the other week before sorry was we said run your own race. That was the other thing. I see it all the time on social media. Crush the year, reinvent yourself. This I'm gonna get up at 5am and all that stuff. That's great, but do you really want to. I think actually what's more important is consistency. Consistency, quality of results. Yes. There are targets that you sometimes have to deliver to and that's understandable because you're treasury folks and you are measured by your financial results, which run to certain schedules, if you like. So I understand that. But for you as treasury professionals, you don't have to crush the year. You can if you want, but you run your own race. That's what I was talking about in the weeks before. And I'll put links to both them. Hope you enjoy them. As I say what I want to do this year, my target for 2026 is to continue to grow and develop the newsletter, to continue the impressions, to reach more treasury professionals. So if you find these videos helpful, please share them with your friends and colleagues. If you want me to do something different, if you want me to comment on something in particular, let me know and I'll do it for you. This is what I want to do. But thanks for all your support throughout 2025. Looking forward to another amazing year. Treasure Career Corner Live events. I'll put a link to that as well. Looking forward to seeing you lots in 2026. Thanks very much. Thank you.
