The Power of Profile Photos on LinkedIn Your Virtual Handshake

Do you have to have a photo on LinkedIn? No, you don't. But when was the last time you walked into a business meeting and then just turned your back on everyone? You don't. It was presenting to the Belgian Treasurers Conference previously, and Patrick, one of the really lovely treasurers right at the front there, said, mike, I don't really, you know, I've got a face of radio. I said, patrick, I do a podcast, mate. I do audio only. You don't need to see this on YouTube. But the key thing was. So, Patrick, when was the last time you walked into a bank meeting, went, hi, I'm Patrick, I'd like your business. Oh, I'd like to work with you. Doesn't make a very good impression, does it? The fact is, you're 21 times more likely to either make a connection or receive a connection request, so it's doing the work for you. It's your virtual handshake. But do make it a good photo.