Mike RichardsGlobal Treasury Recruiter & Podcast Host Connecting Talent

Transformative Impact: How Our Podcast Led to Global Business Expansion and Live Events

7 Dec 2023

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This is a YouTube video titled "Transformative Impact: How Our Podcast Led to Global Business Expansion and Live Events" containing a conversation recorded in December 2023. The discussion features Mike Richards and another speaker talking about the significant business impact of their podcast, including its evolution into live events across multiple countries and the engagement with treasury professionals.

How important has the podcast been to the business since only run? Has it? Yeah. Have you got any sort of figures?
What difference has the podcast made to our business then? I've also, at a later stage, I enjoyed talking to treasurer so much. I thought, why can't we convert this? We made this into a live event. So we do Treasury Career Corner Live. We do it twice a year in the uk, but I've also done it in the us, I've done Luxembourg, done it across Europe. So where I interviewed two or three treasurers live on stage came as direct result of doing the podcast and we converted that. I sat there with them, we record it. It becomes actually some of our podcasts that we do now. Oh, Treasure Crew Corner Live episode. We recently did one in London where I interviewed three treasurers about their careers in front of a live studio audience or 130 people. It was incredible. And they got that all from the podcast.