Unlocking the Power of Visual Content in Treasury Podcasting

You also saw uptick in engagement on your social media channels as well. Maybe more engagement. And I would call it engagement. I would say it's taking. The podcast is our social media. It's actually taken it over a little bit and it leads on social media. We were doing things. We do some tube content and we're looking at improving that. But that's because our podcast is so successful. And in actual fact, what's happened with the podcast, we started it audio only as some of our guests are becoming more comfortable with and with videos. And I think the admin of zoom and other tools like that, they're more comfortable on camera. So now when I'm interviewing them, it used to be they were like, no, switch off the video. Now they're, oh yeah, I don't mind that. And what we do is repurpose some of the videos we have with some of our clients and actually we use them when we're promoting it. So in actual fact, we've gone from just having a static image to then the audiograms that content 10x have done. And now we've actually, because it's more. Our guests are more comfortable with it. They've said, oh yeah, I'm happy with the video. And we have like short snippet videos where they talk about their treasury careers to nobody else.