Unlocking Treasury Success: The Podcast for Aspiring and Seasoned Treasury Professionals

Yeah, Amy mentioned you touched on this, but Amy mentioned that you tried something similar. Tried to go consistent with a video content before.

Yeah, originally Amy and I and a couple of other guys in our mentoring group had talked about and I tried to make some YouTube videos and bring those to life and using video content, which was great. But I noticed a lot of our treasury audience, in some ways they're lay adopters, they're not going to be watching YouTube in the evenings. Not so part of that. And I thought actually a podcast they can listen to on their commute. Typically before COVID and lockdown used to be half an hour 40 minutes. We keep each of our episodes to that. Nice bite size chunks, but a little bit more than just a quick snippet. So I would talk to a treasurer for half an hour 40 minutes. That's where we target the show. It became a podcast and we looked at, as I say, the YouTube channel, but actually podcasts just fitted with everyone in your pocket. Oh, actually I want to hear about someone's treasury career. Oh, that's what they've done. And again our audience is junior treasury folk who are wanting to learn about treasury, how they can develop their careers. More experienced treasury guys who are wanting to get to the number one job or the people in the top job and they want to hear the war stories of other people in treasuries. It really is multi purpose if you like and I think that's what a podcast just like ours can do.