Michael UngarCEO of the Industry 4.0 Club

Bagel Business: From Beta Test to Big Bucks!

11 Oct 2026 · 1 min

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0:38

In this monologue, the speaker recounts how a spontaneous pop‑up bagel stand, originally intended only as a low‑stakes beta test, became an informal market validation experiment after an instructor suggested testing whether strangers would actually pay for the product. The speaker notes that, contrary to expectations, strangers were immediately eager to purchase and even begged for more bagels, indicating strong demand and prompting a shift from a casual test to a potential business venture.

Chapters

And when I did this pop-up, I'm like, this was— it wasn't a plan. I was never planning on this being a business. It was really just a beta test, um, because one of my instructors said, you know, it's great that your friends tell you how amazing your bagels are when they're A, your friends, and B, eating them for free. Of course they're going to tell you they're great. Right. Uh, how about strangers paying you money? I'm like, that's clearly— that's a test we need to do. So that was really the point of the pop-up plan? And, and right away the answer was yes. Strangers were very eager to throw money at me and, and beg for more.