Mike AndesFounder, Augusta Lawn Care and Homeworks · Founder of Homeworks and Augusta Lawn Care

Why I Built a CRM for Home Service Owners | Mike Andes

16 Oct 2026 · 2 min

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1:50

Mike Andes explains why he created HomeWorks, a CRM tailored for home‑service businesses, drawing on his unique position as both the founder of a $75 million franchise lawn‑care operation (Augusta Lawn Care) and the creator of the software. He argues that running a real service company gives him a "proving ground" that informs every product decision—from dispatch and reporting to AI, MCP, and API access—because he can picture how crews and managers will actually use the tools. Andes warns that many software firms lose touch with customers as founders exit, private‑equity steps in, and roadmaps stall, and he pledges to keep HomeWorks aligned with operators. He highlights the current scale of HomeWorks (30‑plus staff, over $4 million processed daily) and recent feature releases such as a new calendar, dispatch board, and deeper workflows for larger businesses. Finally, he offers a promotional incentive: a four‑digit code for a free first month, plus a second free month if onboarding is completed within 30 days, aimed at 7‑figure home‑service owners whose existing CRMs have stagnated.

Chapters

There's a pretty big difference between building software for home service companies and actually running one. I do both. I started my lawn care business before I started HomeWorks. The business eventually became Augusta Lawn Care, which has grown into a franchise system with more than $75 million of annual revenue. And that's one of the biggest advantages we have when we build software. We have a proving ground. When I'm looking at dispatch, I'm thinking about actual crews going out tomorrow morning. When we work on reporting, I care about whether an owner or manager can use that information to make a better decision. When we build around AI and have MCP and API access, I'm thinking about what I would actually want an AI agent to do inside my own company. That connection is especially important to me because I've watched what happens to software companies after the people who originally cared about the customer get further and further away from the product. The roadmap slows down, the founders leave, private equity comes in, support just feels different, and the operators using the software can tell. I don't want HomeWorks to become that company. I'm still in the home service industry every day. Our product team has access to operators running real companies, and we're using that feedback to continue shipping things like the new calendar and dispatch board, MCP and API access, and deeper workflows for serious home service businesses. HomeWorks now has more than 30 people on the team. And more than $4 million of revenue is processed through the platform every day. We're building for companies that expect their software to keep improving as their business grows. If you're running a 7-figure home service company and you feel like your CRM company stopped moving years ago, click below. On the landing page, you'll get the 4-digit code for your first month free inside HomeWorks. And if you complete onboarding during the first 30 days, we'll give you the second month free as well. Click below to get the code and see what we're building at HomeWorks.