An Exceptionally Unusual Way to Get 2-3x More Clients with Marketing Mascots.

Well, hello, ladies and gentlemen. This is Mike Koenigs. I'm here today with my friend Telman Knudsen, and we're going to be talking about something really interesting called mascot marketing. So the biggest challenge that we as business owners have to overcome is getting past the who the F are you in the first place? Why are you different and what are you going to do for me? And what. Mascot marketing is really, really interesting and unique. It's something that Tullman created. It's a way to get someone's attention and get them to engage with you using stories. So, Telman, why don't you give everyone a brief description of what mascot marketing is through your lens, why it's so effective and maybe a little bit of its origin before we get into actually creating this and showing everyone how this is actually done and why this is so valuable and important.

Awesome. Awesome. So mascot marketing dramatically predates anyone who's alive right now, right? The idea of using a mascot or a brand mascot or a sports mascot has been around for a very, very, very long time. But my background is in direct response email marketing. And I got really good at email marketing for the last 17 years or so. Every dime that I've made has been from from writing creative, interesting emails. And what happened was a few years ago, we kind of went through a process as email marketers and as the Internet has developed and as it's matured, at first, everyone was sending emails from their company name because that's what made sense. That was professional, that was the way we all assumed we would do things. And what many of us discovered was that sending a personal email from your personal name, even if it was on behalf of your company or your business, was a far more effective and personal connected way to really connect with people through email. And people love to read personal emails. They hate to read business emails, right?

So if you've been a direct response marketer, if you've been a copywriter, if you've been on anybody's email list, lots and lots and lots of people, the vast majority at this point use the personal emails. Many of them are text based, have very little HTML, minimal graphics, and often read the way you'd write a letter to a family member, they work incredibly well for really developing that deep personal bond. And thus the rise of the concept of building a personal brand. People have been building personal brands from the stage and speaking and on radio talk shows in different ways. But the rise of the personal brand on the Internet has been huge because creating that personal connection that you can have as an individual with hundreds of thousands or even millions of people is possible in a way now that it never was before. Right. So what happened was everybody learned how to do this, and slowly everybody's inbox is filled up with all these personal emails telling these personal stories from these personal people. But we're still overloaded with more email than ever, Right. And so I got really good at subject lines, creating crazy subject lines, the wackiest, wildest, most outrageous subject lines that would get emails opened and capture attention. And then I got really good at writing super creative emails that would just draw people in and make people ask questions about themselves and have different experiences than they had ever had in email. So this is kind of where I've played ball in the last 17 years. And what happened was a few years ago.

I discovered this bizarre thing, and it wasn't intentional. I had never studied branding. I'd never been part of corporate culture. I've never been involved in making mascots. But what I can tell you is that I learned to read with comic books. I was a very slow reader. I was in the retard bus in the trailer out back learning how to read in. In school. And so I learned how to read with comic books. And at a very young age, I really got wrapped up in superheroes. So anyway, what happened was I've always had this fantasy, this dream of being in the comic book industry, but it just never came to fruition. I did all sorts of other things with my life, and I ended up creating, sending an email. And this email I sent to you, if you were on my email list, I sent it to you, and I sent it from your future self. I sent you a email from a future version of yourself 10 years in the future.

Yeah, that's what got my attention in the first place. And I also know a few people who did variations of this story. So keep going. And that'll provide a little framework here. By the way, if you're just joining us right now, we're talking about mascot marketing. This is Telman Knudsen. I'm Mike Koenigs. And this is really how to differentiate yourself. Key get people's attention and make them want to engage with you by using stories and mascots specifically. So keep it rolling, man.

So what I discovered was I sent this email from a future version of you, a time traveler version of you, if you will. But it was this weird idea. I mean, I was sending out my daily email broadcast. It was a Saturday morning. It was like 10:30 in the morning. And My kids were running all around the house, everybody's blood sugar was crashing because we hadn't had breakfast yet and we were trying to get kids out the door to go to the farmer's market to have some breakfast. And I was like, crap, I haven't sent out my daily email broadcast. I sat down and as I started writing it, I started writing this note to myself and I was giving myself some advice and the original subject line was going to be note to self, but then I changed it down the road and instead of it being to myself, I sent you a note to yourself. And.

I changed the from line. After I wrote the email and came up with the character and figured out the whole thing, I changed the from line and I changed the from line to older me. So instead of coming from Telman, which is what most of all of my emails historically had ever come from, this one came from older me and the subject line was all lowercase and it was one word and the word was relentless. And.

And so I sent this email out, okay, and then we walked out and was with aweber and we walked out the door and we got in the car, we went to the farmer's market and we had a great time. It was a beautiful summer day, everything was great and like four and a half hours came back and I started looking at the numbers and the numbers are through the roof. Through the roof, like a multiple of what my normal daily email would get. When I say the numbers, I mean the percentage. The numbers of opens that this email was getting was astronomical. The clicks were unbelievable. And then I logged in and I looked at the sales and infusionsoft and the sales were just like off the charts. And I was trying to figure out what the heck was happening. We weren't launching anything new. I was sending it to an old offer that was basically burnt out to the list. And it was cool, it was really awesome. So I sent this email and long story short or long story long, 24, 48 hours later, the number, the numbers settle on this email, I kid you not. 10 times the numbers of the number of click or opens, 10 times the number of clicks and 8 times the number of sales of my normal daily broadcast sending to an old burned out funnel. And it just, it, it changed the game for me. I was like, what the heck? This is a super long email. There was one little tiny link at the end and it was a giant story time travel, weird, weird experimental email and it just went through the roof. And so it was the weekend and back in the day all these companies didn't have support on the weekend. So, like, I thought the numbers were messed up. I thought everything in the system must be broken. It was one of those legitimate oh, no, are all of our systems down? What's going on here? Moments. But, no, we just. This email completely shifted the way people were interacting. What I realized was down the road is I realized that our email box.

Is full of facts. Just like the newspaper. It's full of facts. Headlines about facts, reports about what's going on, even personal emails from people. They're still factual. They're factual, but yet. What's the most read section of the newspaper throughout the history of newspapers? Any idea, Mike?

The. It's always the want ads.

The. The want ads and the entertainment section when it comes to the games, the crossword puzzles, the comics.

Yeah.

And, you know, people go doing crosswords.

Entertain me, entertain me, entertain me.

Right. I want something mindless to do with my time while I'm sitting in the coffee shop. And what I realized is I had started bridging the gap between factual nonfiction in your email box and putting fiction in your email box. It just opened up, but it's blatantly fiction. We've created thousands and thousands of characters at this point for ourselves and for our clients, and it's just awesome. We're not using pen names. We're not using fake people. We're creating these larger than life, more interesting than humans could ever be, mascots to help all sorts of businesses get known and connect with people in a much deeper way and a much more interesting way than a normal human email ever could. So it's been a pretty interesting ride. All right.

No, that's a good setup for it. So let's talk a little bit about what our goal is today. And, of course, make sure you introduce yourself if you haven't already. This is Mike Koenigs. I'm here today with Tolman Knutson. We're talking about mascot marketing. And I put a link up here if you'd like copies of the replays, as well as a transcript of this conversation. Because what we're going to do, I. When I originally put this together and I talked to Tom and I said, hey, let's do something interesting, Toman.

And I'm going to be selfish. We're actually going to build out a mascot campaign for my business and at the same time, publish the notes. We're going to be completely transparent and show folks how this works and why it's so valuable. Because like anything, none of us have time We've all got to find a way to stand out, differentiate ourselves, get attention, build rapport, and have something that can be evergreen, you know, just put into constant motion. And I've witnessed the effectiveness and responded to it myself. In fact, the first time I saw you do it, I wrote you right away and I said, this is a really good idea. I haven't seen anyone do this. And it's just a different mindset because again, the fact is, when we're in business mode, we think we have to be in business mode. And the truth is what's going to get us, you know, look at the effectiveness and popularity of TikTok.

That's right, Case.

Okay. Do you think about the amount of time that people invest in TikTok now? Is it for business? No, but it certainly is a way to create more and a deeper connection. And I know from past experience, all my podcasts, for example, are extremely effective brand builders, relationship builders. My existing client base right now, they, you know, if they listen to or watch my podcast, they're going to be great customers long term. So this is just a shorter, more effective way with a lot less capital and easier to do. So having said that, why don't we dive in and get to work? What do you say?

That sounds awesome. That sounds awesome. If you're wondering about mascots and whether there are any new ones that work, I just want to remind you about the Geico Gecko. Right, right. And do you know who the CEO of Geico is?

No clue.

Don't care either. No idea.

Let's call him the Gecko, because that's the first thing that comes to my mind.

That's right. You can't argue with the Gecko. Can't argue with the Gecko. So here's what we're going to do. We're going to brainstorm on some mascot ideas. And what I'm hoping is that we're going to come up with at least one cool mascot for you to use and in your email campaigns before the end of this call. We'll probably come up with more based on experience, but we'll see. Right? So the idea, when you start talking about mascots, here's the trick, right? Most people think, oh, a mascot is going to be a superhero version of myself. I'm afraid to tell you that. No. In fact, you're pretty good at representing yourself already. This is going to be something that already exists in the mind and brain, in the conscious, and in the lives of your perfect customer or client. Okay. This is not your voice. This is a different voice. Hopefully it will be a group of different voice, a group of mascots, and perhaps one day even a whole universe and world that we create, all built around your brand and company. In the meantime.

This is kind of like the conscience, the voice in the back of your head of your perfect clients, of your perfect customers who are encouraging them to do business with you. Okay? So the mascot is your greatest spokesperson. And they're lovable, they're friendly, they immediately help the defenses to go down. And mascots are impeccably trustworthy. People love hearing from good marketing mascots. They love it. Absolutely. It's like many of our best emails, Mike, are love letters. Okay? They're love letters just telling someone how much we love and care about them and why. And the fact that we're looking out for their well being. And because we're looking out for their well being, we wanted to tell them about something that would be really, really good for them to look into right now.

All right.

Can you begin and either show us an example or walk us through a sample of a conversation so everyone has a better sense of what this looks like or what it feels like.

Well, do you want to start digging on a mascot for you or do you want me to read a mascot email?

Yeah, why don't we read one? Because I think that'll get some imaginations going and also some comments rolling here as well. So feel free to comment at any time. Remember, you can see it down below if you'd like links to the notes. I've got information inside a document. You'll get a replay of this on YouTube, Facebook and LinkedIn. And all the questions that Tolman's going to be asking me, I'm actually going to be taking notes and we've got a transcript. So, yeah, let's go for it. Let's do a little example and then dive right in. I think that's the smartest way to go. So you ready to rock? Obviously, you can share your screen if that's convenient or easy.

Yep, I will in just a moment.

What we're going to do is I'm going to read you.

Relentless, okay? Because the relentless email, this thing, it's just great. I'm going to pull it up here and then what we're going to do is we're going to jump right into.

After we do relentless, we're going to jump right into asking you some questions, Mike, about your business and your background and your perfect clients and customers so that we can really get into it.

Let me just Pull this up.

All right. This is great.

When you're ready to share the screen, I'll switch it over and stand by. Okay. And in the meantime, we'll keep on dancing for a few. If you've just joined us, what we're doing today. This is Tolman Knutson. I'm Mike Koenigs. And we are going through the process of creating a marketing mascot. Whole idea is to create more intimacy, deeper, connection, faster in an entertaining way. And I, like you, am looking for a way to get someone to raise their hands and say, hey, I've been looking for someone just like you. How do we start working? And do it in a fun way that is memorable, shareable, and in a moment, I'll describe precisely what our business is. But if you're joining us right now, and I'd be super curious, like, what kind of business do you have? Go ahead and type that into chat. I'll see it. I'll be able to pop your name up periodically. And what are you using right now? What is your primary method of client getting, client acquisition? And are you doing something that's actually fun and interesting as well? Because that is by far the most effective way to go. And I'll just tell a little story. You interrupt me at any time, Tom, and when you're ready to rock.

Will do.

Okay. But I'm going to solo for a second and tell you that I've been doing a class lately, taking an NYU course, and my professor's name is Professor Scott Galloway. Really interesting guy. He's written a bunch of books. And this is all. It's all about branding. So I've been learning a lot about corporate branding in this whole thing, and I'm very fascinated in it because by definition, the word brand means margin. And why is that important? It's because there is a.

Perception of value that gets changed when you are differentiated, when you're packaged better, when you're named better, when your locations better, when you have a dynamic, interesting person who is representing you. And so you know, if you want to be able to charge a premium for your product and service, you got to have a great story.

That's right. That's right.

And what you were just talking about a moment ago, Telman, when you use the Gecko or Geico Gecko.

That's right.

Like, it is very memorable. It's very funny. And I'll be the first one to say we use Geico. We've been happy with them. And I don't even check other prices because the first time around. We got a good deal. It was less than we were paying before, and holy cow, they're responsive. But I don't forget that that's the brand of insurance I use.

Are you ready to rock?

I'm totally ready to rock. I'm totally ready to rock. I want to say there's another interesting side benefit to having an absolutely astonishing mascot that really resonates with your audience, which is anyone that's been in the guru space for any amount of time. If you have a name and you have a business and you have an email list and you have a following and you've ever tried to sell your business or you've ever had a friend who's tried to sell their business and their name, their personality and their face was the entire business. Probably noticed that usually doesn't actually go over very well. It's one of the big traps that we get into. Once you get big in any space in personal development, spirituality, any kind of training, education space, if you're playing the guru game, once you get big enough and you think, oh, maybe I want to sell my business and do something else, it's really hard to sell your face. Right? You get worried about people misrepresenting you and all sorts of stuff. What we've discovered is our clients that use mascots have a business that's much more sellable because the mascot gets more attention than the human. Okay? And this is one of the coolest things. Coolest things. So I'm gonna read you guys the email that got 10 times the increase in opens, 10 times the increase in clicks, and 8 times the increase in sales, aka revenue dollars that it brought in. This totally defies all normal logic and what you would ever think would work. And, guys, if you've ever seen a marketing mascot in action, if you've ever seen a fictional email come through in your inbox, say something and let us know what. What industry you're in. We see a bunch of interesting things coming in. Indoor pollution, personal financial management. Tell me what. What. What lists you are in, what industries you're in, what you guys got going on, so that we can throw up some examples that might be really pertinent to you and where you're at right now. All right, great. So you ready to share the screen?

Yep. You go right ahead. I see it. And there it is. So take it away, brother.

Great. All right. I want to make sure I have the right one think it is. All right. The trick is for me to be looking at the same one that you guys are looking oh, yeah. Okay, so the subject line is relentless.

The from is older me or older first name. If your autoresponder or email service can do that. Most can't. Right. And it says, now if I scroll up and down. Are you seeing it? Scroll up and down right now.

I am not. So you don't in your email?

Yep. All right. I really. That's. I love it when that happens. It's the best of the best. Standby.

Yeah, you got to just share just the.

Just whatever window you have there. And right now I'm seeing older me from relentless. And I can see it.

Oh, is this it?

That's the one.

Oh, good. That's better. Okay. Sorry, I had a few different windows open.

Yeah, you're going to share each one individually. Go for it.

Great. Older me. And the subject line is all lowercase. Relentless. Okay, so, dear friend. Or if you had put your first name in, it would say, dear first name, I'm writing to you from the future. I know this is a little weird, but it's the only way I could get a message through to you and know that you got it. It's 2026, which should be just about 10 years out from when you got this message. I know that you've done a lot in your life so far, but I want to tell you that there is something much bigger in store for you in the not too distant future. The problem is that there are a few things you must learn in order to achieve your destiny, But.

Well, there's no easy way to tell you this. Okay, here goes nothing. If you don't step up your game in the next couple of weeks, this future that I live in, the one I'm writing to you from, it won't exist, not at all. If things keep going the way they are right now, everything is doomed. And when I say everything, I mean everything. As you progress, you're going to run into some problems, some serious problems. There are some big things in store for you, but in order to accomplish them, you're going to face your worst fears. You're going to go up against obstacles that you've never imagined. You must persevere. You must stay focused. You must be relentless every day, driving toward your goal, your vision, your destiny. You are going to be tremendously successful. If you are relentless always in everything you do. Remember this the next time your spine quivers, the next time you consider giving up, the next time you face a challenge you aren't applauding for. Press on. Go forth. Great wealth awaits you. If only you have the courage to step forward and grasp what I've left behind for you. You've already taken massive steps toward your own progress. I understand. It's time to make the next move. Everything you need for phase one of your training is here. And that's a clickable hyperlink. See you in 10 years. It's going to be incredible. I hope you make it for everyone's sake. Shabambo, future first name. Be sure to thank our buddy Telman the next time you see him. He put all the technology in place to allow us to connect. Listen to every word he says. He's become our greatest advisor over the years.

Ta da.

Very good, Very good. So that's okay. And why do you. Why? Just for everyone who's here. Yeah. Julian Rose says. I'm clicking that link. Very good. And I want to say thank you to the folks who just joined us. We've got Bonnie and Jolene and Matt and jt. So first of all, the key things that are pretty obvious is it's future paced and it's very general. So this is adaptable to just about any business or any industry. What else makes it work?

Well, I'll tell you, one of the things that really made it work is that this was going out to my personal email list that I had spent years cultivating. And I know really, really, really well the type of language that they respond to and the types. I know what they're dreaming about, I know what they're wishing for, I know what they're struggling with. And even though we didn't go into detail on any of it, there's a certain tone. Right. Knowing your audience, if you don't know your audience and you're just getting started, this is, this is definitely not for you. This is a more advanced technique for people who have an audience who have a following and they want to reach them at a deeper level. Right. And so, you know, no idea what's on the next page. Right. You have no idea what you're going to see whatsoever. Right. And in this case, what they, in this case, what they saw was a money mindset hypnosis session that I created that, you know, but, but you can use this concept with almost anything. So if you know your audience really well and you can really write to their hopes, dreams and desires for the future and, and, and where they want to be and what they're struggling with right now, it makes it much better. And, and you can tell it wasn't super salesy at all because, you know, there's nothing there's no link until the very, very end. Right. Not all these emails have to be as long though. If you can tell a good story and you can write a nice letter, then the longer the better. Right?

Yeah. I can't remember who is the first to say this, but they said something along the lines of.

As short as necessary as or as short as possible long as necessary. When people ask how long should a good email be.

And what you just said, which I think is the most important thing of all, which is you know, what's going on inside their heads and what kind of language they respond to and clearly not everyone's like that. So do you want to go through and if you want I can show my screen and show you like who I want to attract right now. And if you as an audience member is listening, there are a couple things that you can do right now. One of them is you're going to see me as long as you're watching this being me while it's live and in real time. I'm going to put a link up right now so you can get a copy of this transcript and actually see it in real time. So you're going to see me taking notes and live or you'll see the final with replay links. So if you just text the word MASCOT to that number 858-43-45316, you're going to get a read only view of this document. So if you'd like Tolman, what I'll do right now is I will actually show my screen and.

I'll answer some questions which is who's our perfect client? Unless that isn't the first thing we should do.

Yeah, yeah. So I have a bunch of questions here for you. And guys, pardon the typing because I'm going to be taking fast and furious notes myself.

Okay, great.

As we're going, right. And so we're going to do kind of like a high speed client intake. This is called a mascot discovery call. We're just going to.

Find out a little bit more about what makes you tick, your business tick, your people tick. So one of the big things is.

And I'm just going to play dumb a little bit about your business, even though, you know we've talked about it and you sent me a bunch of cool materials. So for what we're going to use this mascot for, is there a, is there existing list we're going to be sending this out to?

Yeah, yeah, I've got, I've got an existing email list. I've got a mobile Text list. And then I've got my social audience. And just to answer the question, for someone who might be here and going, oh, well, I don't have any of that.

That is surprisingly not a challenge.

I believe it's possible to introduce a mascot even if you don't have a list. But in this case, the ideal circumstance, of course, are people who at least know who you are. It makes the process much easier. But the answer to the question is somewhere just shy 100,000 names I'd be sending this out to.

Awesome. On this note, you absolutely can create mascots without a list. Mascots existed a long time before email marketing ever existed.

Right.

Like, there's no doubt, however.

The power of using email mascots specifically. Is it like, at the end of the day, what it does is it dramatically increases your opens, your clicks, and your sales when you use them effectively to your email list. And I say dramatically. I mean by a multiple, two times, three times, five times, eight times the profitability. Like, if you send your email out to 100,000 people and you normally make 10 grand, like, you can send that to 100,000 people, make 50 grand instead. It's amazing. And this happens over and over and over again. I'm not making claims. It sounds like it. I'm giving just kind of. It works unbelievably well if the conditions are right. And so that's what we're going for. If you don't have a list, you can totally still use it. But we're talking through this process with Mike specifically. And then if you guys want to get more involved in some way, shape or form down the road, let us know, we'll give you a link to go to and it'll be cool. Okay, so roughly a hundred thousand people, but how many on the email list.

Specifically would you say it'll be? About fifth? I'll probably send it out to about 50,000 clean.

Great. Awesome. That's the place we want to start. Just because it makes the biggest impact right away and you see results, you know, immediately. How often do you currently send emails to your list?

Sure. We currently mail twice a week. So I do two podcasts per week that we promote for. So one of them is the. What's known as the big leap.

Yeah.

And then the other one is my capability amplifier podcast.

Yes. Okay, awesome. So when we're using these emails, which types of. And you know, you can obviously expand other things, but the first. First promotion we're going to do, what types of products or offers do you think we're going to promote with these mascot emails.

Our first one that we're going to do is going to be.

Promoting our brand building what we call either Jumpstart Day or Vision Day. Jumpstart Day is where we spend a half a day with someone and we help them craft a great offer and an awesome pitch presentation so they can start selling people that product and service.

Yes.

And by the next day they're out. So we call it Jumpstart Day.

Yep.

And link. I can show people what that looks like.

Yeah, yeah.

Whenever you want.

Now it's great. Now it's perfect. Okay, so we're going to promote Jumpstart Day.

Yep.

And there's an existing funnel.

Yep.

Yes, there is. Okay. This is this, let me tell you, the Magic Mike. The magic is when you like the ideal client that's like can just hit it out of the park with this. They have a hundred thousand or more people on their email list and. Or they make seven figures or more a year with their email list. Right. So they're basically making a hundred grand or more a month from their email list. Right. And they have at least three funnels that are active, that work, that they can send traffic to from their list and that make them money already. Right. If you have those two things and. And the list has been sent to on a consistent basis.

Right.

Doesn't really matter how often, just on a regular basis. So there's an ongoing relationship. If those three things are in place, that's just like a mega home run right out of the gate.

Right. So three key things.

To make this effective.

Right. Okay. Big list, existing funnels and some sort of existing email strategy. Right. So where's the link?

So I'm going to do. And I'll put it up on screen right now.

Great.

So let me just share my screen right here. So if I go over, I'll do mrbz.com or we can call paidforlife.com jumpstart.

And this is a page we send people to after a webinar. Typically that's usually how they find out about this.

And so there's a little form. You're basically. It's an application and a deposit.

Okay, great.

Really, really simple.

So here's what I would recommend. If they find out about this after the webinar, then this is not the page I would send to. I would use the mascots in order to promote the webinar.

Okay.

Right. Because that's where you're going to get the bit like if you want to double or triple the number of people that are or more that are going to register for that webinar, but they're going to be coming from your list anyway. Right. That, to me, would be the first place I would go, because I think that's going to give you the biggest impact, assuming you're going to use your email list to promote the webinar in the first place.

Yes. Which we already do. We've got people going. So this is a second offer we have, which is Vision Day, which is like two to three days to work with us. So Jumpstart is number one and Vision Day is number two. And so we could make a modified version of this to accomplish what you want.

Well, when you're, when you're promoting a webinar, I mean, you probably already have a webinar. Like, even if you don't have it ready right now, you probably have a webinar landing page that you're already going to use in the future to do like a live or an automated webinar. Right, yeah.

Which we're doing right now. And for example, one of them is.

It's Prediction lp. So this is. And I'll send this to everyone. I'll put up a screen. Oops, Predictions lp, rather. All right, so this one here is. I just did it. It's our 10th annual predictions masterclass. This is where.

Oh, I can do something with this. That's what I like.

Yep. This is where every year I.

Predict the Future and make 2021 your best year yet.

Okay, so let's just stop for a second. So we're talking about predicting the future. Okay. We've got fortune tellers, we've got oracles, we've got crystal balls, we've got tarot cards, we've got all sorts of awesome fifi fantasy Wild World. It opens the entire world of magic and the entire world of time travel. For these emails, this is what we were looking for. At least this is one of the types of things that we're looking for is something interesting that is unusual. But predicting the future. If you're going to be predicting the future, like, I want to see that happen.

All right, let me bring up one of our outbound emails, which I will show you. I have to find the picture. So I.

You know, this reminds me, this reminds me. So mutual friend, Glenn Ledwell. Right. Mind movies, fame. We once worked with Glenn and created Glenn and Natalie and created an absolutely astonishing character for them that they did a great testimonial for us on called Mirror Mirror. And it was based on Mirror Mirror on the wall. Right. And of course, that's an oracle type character, right? Who you go to and ask about the truth, the reality. It's a mystic magical object. And so we created a myst mystical magical mirror that was based on that. Kind of. Kind of like a crystal ball. Right. And so.

Here'S a character that. So we. That one link just fast forwarded us a lot in. In the interview process.

Well, you want to. Do you want to see an example of. This is my swami character. I'll blow it up for you.

Oh, you got a swami already?

Yeah, yeah, I've got the outfit and the costume. So there he is. I'll blow them up a little bit.

More, but yes, maybe we're onto something here.

So good. Hold on, let me take some notes about the swami. I had no idea you had a freaking swami in your armpit.

Let me show you the character because I also have a fun little video I'll play for you, which is my intro.

That I used this year.

So. Well, the good news is I've done a lot of work on this, so let me just play the very first part of this for you and.

Give me one sec here. I'll do share video file. Stand by, ladies and gentlemen.

It'S Swami intro. There it is.

I once sent out from the flux capacitor.

Oh, yeah.

There you go.

Hello. What will the future hold for you? Is it bright, prosperous?

Lucky?

The future isn't happening to you. You are in control of the illusion we call life. And welcome to the 10th Annual Predictions Masterclass. I am Swami Kayleigh, the distant range relative of the great Martin. At least he thinks so. At your service. To give you a taste of the future in exponential technologies. Artificial intelligence, machine learning, augmented reality, virtual reality, cryptocurrency, life extension, virtualization, digitization, dematerialization. Not just for entertainment, but for tactical practical purposes that you can use right now in your business and life to market faster, reach more people, earn more, charge more. All while elevating your value, prestige, status and authority. So stand by. The master class will begin at the top of the element. Make sure you introduce yourself in chat and let us know where you're from. I'll be back with you in a moment. And while you wait, now would be a great time to grab a cup of your favorite beverage. Not an adult beverage, something easier than that. Turn off your distractions and prepare to be wild.

Are you wild yet? You should be. This is very wowy and wowful.

Yes.

I don't know where Mike went, but I'm sure he'll be back very, very, very soon. That was hilarious. And I had no idea that Swami Koenigs even existed. So that was, that was absolutely. Oh, very funny.

Oh, good. Well, if that, if you can do something with it. I've got a lot of copy we've written already for it, so that makes it easier. And that's basically when we did the webinar.

I opened with that during the preview. So when people joined, I opened up the, you know, the webinar 10 minutes early. And I just had that looping. So it's about four minutes. There we go. Harris Feldman is on. How.

How's that for us, Harris? And all of his hilarious characters. Characters. Sal the sight stealer and then not only that, but.

Joe's brother, Tony Stark.

I know. Yeah, yeah. Mr. Tony Stark policies.

Everybody's coming out with, with all the. All the mascot people are. Are showing up tonight. This is really good.

Yeah. So you. You'd like to do something with. Because again, there's some stuff that we used here. And again, I'll share it. I gotta just tell you full, full disclosure. I had the worst thing happen a moment ago, which was my.

Dumbass. This is one thing I hate about. Anytime I do any kind of a webinar in a. In a browser, which is using. I accidentally hit the back button. Boom, left. Left this stream yard. And. And it's just like, boop. And I'm like, oh, no, did I kill the. Kill the broadcast? Fortunately, we did not, Rollin. But boy, that scared the hell out of me. So anyway, this was, you know, we did all the outbounds, this is all the copy. So, you know, it doesn't mean starting from scratch, but I, you know, I've got some great history in here, a lot of great material, you know, some past history. So, yeah, I mean, if you want to. Is this. Is this feeling good to you to actually use something like the genie mascot predicting the future?

Maybe. So let me tell you something about how this works.

Yeah. Why don't I just shut up and just listen and you ask me questions and I answer. I'll take notes.

So this is a potential it. It could very well be a winner. We don't know. And so the way what you do is you try to come up with at least half a dozen good characters where. Who's ever on the call, whether it's you, me, other members of your team, other writers that I have on my team, we get everybody on a call. It's usually four to six people, and we're all having this discussion and everybody's throwing ideas around because everybody has different perspective. And every now and again something zings like the future. Right. You're doing the predictions. It's from the future. We got all of astrology, we've got numerology. I mean we can just play with all that stuff. Right.

But here's the thing. We don't know what your people are going to respond to. And so what I like to try to do is come up with in a given email campaign, 2, 3, 4, 5 different mascots and send out five different broadcasts from five different mascots to to see which one gets the is the home run mascot. Because usually one of the from names is going to be the most influential and the most positive unquestionably. Right. So it could be the genie, the swami, the crystal ball, but all of those are different. Yeah, right. We could have half a dozen or a dozen characters just based on a future prediction concept that are all wrapped around that idea and one of them is going to knock it out of the park. Right.

So I'd love to see more of those materials you were showing me earlier because that's a great springboard.

Right, well what I'll do is in the background here, I'll give you access to the link and then while I do that, what I'd like to do is share with you.

And I'll do this privately for you just so we don't broadcast it. But what I would suggest is so I just put that in the private chat. But while you do that, let me show the audience who my ideal client is because I'm going to be able to answer your question because part of the thing that's happened is I very much up leveled who our audience is over the past couple of years. And I'll give you, I'm going to show you something and then I'm going to tell you about someone we're about to work with and who he's from in the industry he's in. Okay, so I'll share the screen again. Here we are. So our perfect clients. First of all, we only work with B2B. I do some business to consumer, but in general it's B2B and it needs to be an owner, founder, at a minimum a partner. And if someone says and you're going to be working with someone on my team, the answer is no, we won't.

Do that with the business owner.

Period.

I love it.

End of story. Instant deal killer. Next they need to be over 5 million in revenue. In general it's not that we won't work with someone who's below that, but they need to be a proven business, something that's making money and has customers. Here's another one. They have to be a quick start, which. Which is if anyone's familiar with the Colby test, if they are a high fact finder, which means they ask a million questions, they can't make up their mind, they take three months to make a decision, the answer is no, absolutely not.

I love this.

Yeah. If you can't make a decision, I'm not going to work with you. And if you're. You have to ask me a million questions, and it's like. And then I'll need a written proposal. Look, you stroke a check for ten grand, I'll write you a proposal, period. I don't write proposals. I'll give you a video. Yeah, go for it.

Check this out. So earlier I had an idea, but we were talking and whatever. And it wasn't. I didn't mention it. And so the program that you're going to be. They're going to be selling. The primary program you're gonna be selling with the webinar is called Jumpstart. Yeah. Jump Start. Especially if it's. If you really like quick starts. Like a character called Jumpstart.

Oh, yeah, that's great.

Right? And like. Like, who's that? Who's the power that gets going? Right. Okay. You know, a little. A little zoomy fast. Like. Like, he's gonna give you the juice, you know? Yeah, he's kind of like a. Kind of like a little triple espresso.

Yeah.

You know, as a matter of fact, like a little trip. Do you drink coffee? You Coffee? Little triple, like, double espresso. Jump start. I don't know.

Yeah. Yeah, maybe. His name's Triple Espresso. I like that. That's got Baby doll. Okay, I've got him down.

All right.

By the way, for anyone who's with us right now, what can make this work is know that I'm going to put the link back up so you can watch us taking notes in real time. There's two ways of getting it. One of them is you can text mascot to that phone number, and you'll get access to this, and I will also show you a link to get right in there. All right, so let me continue on. So you have to be quick start. Next, a history of being coachable. I call them belongers. That's someone who's in YPO EO Vistage. Strategic coach. Genius Network Abundance. 360 Tony Robbins Platinum Partners mastermind members. Someone who's been in a mastermind, they value coaching, they've invested in it or someone who currently has a business coach or has had one that that makes. I know they're someone who values investing in themselves. Next, this is important and I will give you the specific example of our client we're working with right now who's a player, but they know a strong personal brand boosts value and pricing. So I call this the trillion dollar business brand, okay. Or the trillion dollar founder. So right now, if you take a look at Elon Musk Oprah, you look at who's the gala started. Spanx. Someone smarter than us will remember her name.

But yeah, I mean that's a huge brand.

I know, it's crazy.

Steve Jobs. These are people who realize that the DNA of a founder gets embedded into an organization and becomes a massive multiplier. When Elon Musk is on the Joe Rogan podcast, which by the way, $100 million for the Joe Rogan podcast. And he didn't give up a thing. He just gave distribution rights to Spotify. Okay. That's someone who understands a strong personal brand boosts the value of their business and their pricing. And they want to or have written books, maybe they have a podcast or on them, they've got articles. They've been media trained, been on tv, radio or at want to. So they understand the value of building a personal brand. They want a strong creative and innovation team like what we're doing right now. They dream of working with people like you and me, Telman inventing stuff with them being quick starts and something that gets done like now.

That's right.

They've got proven successes, transformations and testimonials and also have large ticket offers.

Okay, that's right.

So let me give you a real life story. One of the guys we're working with right now is he runs a business that trains people to sell huge.

Transactions to like mutual funds RIAs. I mean they've done $36 billion in fundraising on behalf of their clients. So they've got a unique way of companies. Let's say you're the police fund or the.

Maybe a teacher's union. You've got huge volumes of cash. You have to invest it in something that's pretty safe and a sure thing. Well, somewhere you got to sell the buyer with the or the seller with the buyer. And these buyers are getting pitched 150 deals a day.

Right.

How are you going to get past them? And they're pitching you putting like a hundred million or five hundred million dollars into a fund.

Right.

This is the guy who makes that happen. Okay. And he happens to fit all these criteria, but he's got a software platform, he's got a training platform and a service. Like to me that's a great client because for him an investment in us can turn, I mean he could do $500 million in sales, right. From one great idea. He already said that. One conversation. I saved him probably 10 million. A $10 million mistake, right?

Wow.

So you're looking for leverage with higher tickets. So I way over answered the question. But you know our another recent one we did is with a gentleman and we built a brand from scratch in eight months. Justin Donald. Okay. This is the lifestyle investor. So we created an entire brand from scratch, wrote a book, produced a website, great identity and logo and he'll probably do 3 to 5 million this year with no overhead, no employees. So awesome. It's all about brand building. So I way over oversold it. But now let's invent cool stuff.

Yeah. So but you, I mean obviously public speaking and speaking from from stage is a temporary kibosh, right? But the reality is you are one of the types of people that you're looking for also go out there and they look for opportunities to learn how to become public speakers.

Whether it's content or sales. Public speaking, selling expensive stuff from stage or developing their online business systems to do it for them. But you're basically looking for not, I mean you're looking for gurus. You're looking for people who are out there really building their personal brand and.

But they need to have a real expensive stuff. What's up?

Yeah, they have to have a real business first and foremost. So I'm not really interested in working with people who are just have a guru brand anymore. If you're just a dancing bear.

Yeah.

Not interesting because there's no leverage there.

And so this guy for example, he's got a real company and he's got software. So usually it's they built a real business first and they're like why don't I have the margin I need? And it's like oh, writing a book, speaking.

Okay, here's a question. Are you looking. Well if you have heavy quick start people then this might answer the question. But are you looking for people that are long term business owners or are you looking for people who are clearly serial entrepreneurs?

I'll do a serial entrepreneur who's got money. Okay. I don't work with anyone who's broke Anyone who's never done it before, anyone who's a startup, I'm done. I did that for 20, you know, 30 years.

Right.

You've seen that. And it's sort of like, I don't have a list. I don't, you know, I'm just starting out. It's like, what niche should I pick?

Right.

I'm not your person.

Right.

My starting fees are $50,000. Okay. You can't stroke a check. I don't do credit. I don't do payment systems. Okay. So if that scares the hell out of you, which it should, you're not a right, right fit person.

So that also means that. So you're, you're trying to get through and you're trying to get the attention of very busy people.

That's correct.

Whose emails are, whose email inboxes are inundated on all channels. They're inundated. Unless they're exceptionally good at keeping all that clean, which most of us just, you know, it can't. You know, it's hard. Yeah. Here's the thing.

They got someone screening for them. So this is why I said in the beginning, and if I show this one more time to them and you'll see that they've got a history of being coachable. So for example, again, in all, just to be totally transparent, you know, I spoke at.

Okay, so yeah, this, this might, this might be a little bit off limits because. Sure.

That you have a relationship for brother.

You have a relationship with, with Dan Sullivan, strategic coach. And of course everybody refers to strategic coach as coach. So. But having, but the idea is sound still, which is, you know, you want people who are coachable and who invest in coaches. I found that often people with a very high level sports or athletic background are great students because they'll like, they'll do what you tell them and they'll put in the work, they'll put in the power. People who've operated in athletics, they're great to work with either on your team or, or as, or as paid students. Right. But yeah, and if they've transferred that over to their professional life as entrepreneurs and business people and they've put significant money and time into hiring coaches and getting trained to become better.

Yeah.

That's like a, I mean, it's a godsend. Right?

That is. Here's what's interesting. I haven't put that in my list before, but I'm going to do it now, which is. And I'm adding this, which is high probability of playing.

Collegiate or higher sports.

Yeah.

College okay.

Either individual or group, you know, different personalities. But yeah, if they, if they're athletes at a high level, they're just. I mean, they're ass kickers. Right?

Yeah.

Capability of being ass kickers.

You're so right. And I'd never done that before because I'm. I was never in sports and I never went to college.

Right.

But this, this, this client that we're working with right now, he taught high school golf, and he basically said in our onboarding that everything I do in business, I've learned from playing golf. And I taught as a golf teacher. And I thought, now that is interesting. What a dead giveaway. Which for everyone watching right now, I think the big takeaway, the learning lesson from this is.

This is why the only way to really do great marketing is by iterating and doing creative conversations with someone who's been doing it a long time. Because you start picking up on little things. You're. If you're trying to market all and you're doing it all yourself for your own business, you're going to fail. You got to have someone with you that you can reflect on to iterate with. So let's keep going. This is really valuable.

Yeah, yeah. So coach, or the coach is an interesting character. Right. Also another one is. Oh, all right. Okay. So champion. Right. And then what, what that brings up is.

Gold medal, silver, metal, bronze metal. And that is going to appeal to people that are competitive. Okay. So you know, what are some of the different ideas? Or so you can write an email from your toothbrush and as a matter of fact, it usually does really well, regardless of what kind of list you have or what you're trying to sell, because everyone has a toothbrush. We all have a relationship with our toothbrush. And in your head. And in my head, our toothbrush has a personality, it has a voice. You connect with it in some level. It's just like when people name their cars. Right. Or name other objects and give them a personality. It's the same thing. What we're doing is we're trying to find that voice, that. Which people have thousands of them, with a character or an idea or a principle or a. A core value that your people have that they already have such deep rapport and such deep relationship with.

Yeah.

That they will love to see an email from it.

Yes.

Right, Right. Regardless of the name of that thing. And so the coach or the champion or the gold medal, the prize. Right. Yes. Is a concept that we could play with.

Okay.

Good. I like it.

You know, why do you Think your people.

Why do, why do you think they do what they do? I mean, the people that you're describing are your friends and colleagues that you've had over the years, as far as I can tell. And they're my friends and colleagues too. I mean, many of the descriptors that you have on there are perfect descriptors for my ideal client client. There are a couple differentiations, but like I don't require people to be selling high ticket anything, for example. It doesn't matter to me. Right? But it's like there's a lot of characteristics and principles there that make great clients, great people to work with, that you can get results for quickly. Right? And so I'd say, what makes your people tick? Why do they do what they do? I mean, starting a business and making it succeed, which usually requires somehow resurrecting it a few times when it's dying. And like all these is a hard job, it's a tough thing. It takes the dedication of your life to really do it well. And so what makes your people tick? Why do they do what they do?

So the answer is.

First of all, what I've found.

And I'm going to use some real life examples here. So like one of my clients is Strategic Coach and Dan Sullivan. So I've been working with, with him and that team and now Dan.

Is going to, literally, his goal is to just keep on going until death sneaks up on him. So he writes four books a year. He wants to create a $15 trillion strategic coach ecosystem, meaning all the members of Strategic Coach combined produce more annual income, wealth or revenue than most countries do. That's on his 100th birthday, which is in 23 years. Okay, 24 years. That's a big ass vision. The client we're working with here, like he's made tons of money, he's coached a lot of people. He wants to create opportunities and jobs and help young people develop careers so they can have.

Abundant lives, raise happy families, give back, be able to buy houses, be able to have a high quality lift, be able to provide a high quality education to their children. So they're not worrying about, quote unquote, being rich or.

Retiring early or, you know, buying some stupid toy. You know, they're, they're, they're past that already. They've, they've, they've seen the emptiness on the other side, right, of the Ferrari lifestyle.

Okay, the Ferrari lifestyle.

And, and look, I have a nice car, but like I reached a point three years ago when I'm like, I Don't need to buy more stuff.

Right. That's not gonna do it anymore.

And so I really, when I hit that point and I could communicate that honestly, the, the level of individual that I started to attract in our new business.

Was values driven in the same way. So I think, you know, they've realized that's. That's what they all have in common. First of all, freedom is top on the list.

Freedom is a classic character. I think.

I think freedom is the number one thing we all have in common.

We've used freedom with several clients and variations.

Freedom. Freedom the wonder chicken. There's no wonder chicken involved, but came out. But freedom.

Is a powerful force and could be an amazing character to write from.

Yeah. So I put freedom on here under mascot ideas. So we've added that.

Okay, great.

Keep going.

Great. So.

What.

Are some things that your people suck at and they know they suck at it? Where do they fall down and where are they self conscious? What's their kryptonite?

Where are they going to screw things up over and over and over and over and over again despite your best intentions to filter all those people out or for not to be an issue? Like what's the.

Okay.

What are some of the things that your people just trip up on?

Well, I would say that the what we call who not how so.

And if. If you're not familiar with that, that's a. That's a Dan Sullivan ism. And there's a new book called who not how.

Oh, so. So let me just. Let's play with this for a second. Yep. So I'll tell you what. So. So I've heard Dan and Joe talk about who not how for years, but I've never had the idea that I just had, which is. It's kind of like Tweedledee and Tweedledum, except there are three of them. Right. It's like the Three Blind Mice or the Three Little Pigs. And it's who not and how. Right. And so who not how could be a single character. Hey, I'm. Who not how or it could be like the Three Little Pigs. Right. Who not and how could could represent these? You know, maybe not is the, you know, the devil's advocate or something.

Not argues with them both all the time. But when you put them all together, they can kick some serious his ass. You know, I mean, that's one that. That's one that, you know, we should tell Dan about. Obviously use that one legs. But like, you see how that's cool. Yeah. Getting an email from who and then the next day getting an email from not. And the next day getting an email from Hal. Let me tell you another one you could do who. And then when they open it, they immediately get an email from Not. When they open that, they immediately get an email from how. And then they get an email from who Not. How to bring it all together. And all this happens in a matter of a few minutes. But like it would skyrocket. Engagement. Right. So there's this like, so I, I, I'm, you know, just giving you like some of the kind of cool things that you can play with. So who not how is is a cool idea. We want to find something more wrapped around.

Your, your, your structures. Right. And, and that's tricky when you're, when you're like learning from other people and especially if they're good at like naming things and put catchy stuff together. So we want to differentiate, but that's a, you know, you can play with words in that way with your, from lines, with your characters that really grab people.

Yep. Okay.

Right. So, so what else do they screw up?

Well, they're fearful of a loss of reputation or trust.

Trust. That's a good one. Maybe.

Yeah.

It might be too in your face.

Okay.

But.

Loss of reputation, they don't want to look bad. They've gotten big enough and they've had enough success that they don't want to look like a dude. They don't want to screw it up and look like a doofus publicly.

Yeah, yeah.

They're self conscious. Yeah.

And they know like, if you go back to the Warren Buffett, there's a great Warren Buffett saying that something along the lines of, you know, you can spend 30 years building a great reputation and trust and you can screw it all up in 30 seconds.

Totally. Right.

Yeah, it's, it's that I've actually done.

That, I think a couple of times. No, no, it's, it's, it's, it's really, it's. You have something to lose. Like when you're small and in startup mode and you're scrappy and you're just figuring it out, you're willing to put in the hours and go full force and do everything because you don't have anything to lose. But it changed. Your ability to take risk. Risks.

And kind of go out on a limb can be severely dampened as you get bigger and bigger and more successful, especially over a long period of time.

Yep. So I will say loss or lack of focus is another one. It's being pulled in too many directions.

Focus is a great character.

Okay.

Oh, not only focus, but you could do like a spyglass. We could do a monocle. We could do binoculars.

You know.

There'S all sorts of cool stuff that you can do with funky lenses. Right. That, that really put that, you know, give a visual to it. No pun intended. Just kidding.

I don't know if you see it behind me, but I'll. I'll go to. So if you watch my logo in the background.

Oh, look at that. Yeah, yeah, yeah.

Here's. Here's what's going to happen. It blinks. Okay. Our logo is actually an eye. And if you zoom in, there's four colors in here which represent.

The four components of building your superpower. So it's market model, message media. Those are the four colors. And the eye is, you know, it's. You know, we are. We are building and focusing on your superpower.

Yeah. So, so writing an email from. So this is great. So we. First we had the swami and the prediction thing, but now we've got this eye lens focus thing going on. And so this is where we're. We're stumbling on some of the ideas you've already been working with, which is awesome.

Right.

It's great when this happens. It doesn't always happen. Sometimes people just have, like, a very boring business and, like, haven't given any thoughts. So this is super cool. I love your logo and the fact that we can gift that and do all sorts of things. And I did see that spinning in the background, but I didn't realize it was an eye, and I certainly didn't realize that it blinked or focused. It's super cool. I love it. So the good news about the eye, of course, is that there is an eyeball emoji. Right. And you can use that in from lines as well as subject lines.

And you can. I've done a lot of stuff playing around with the word I because of course, I is also the letter I. And you can just. You can do all sorts of goofy stuff with it to grab people's attention, to grab people's eye. And so sending out from the I or your eye or your eyes, or even just like sending out from one or two eye emojis as the front line. Like, that would kill it. Okay. That would kill it. And it. Like the eye.

The eye that sees into the future. Yes. Right, Yep.

You know, I mean.

There'S also the parts of the eye. This is a little weird, but I don't know the, you know, the retina, you know, the, the pupil, you Know, these are. These are interesting things.

Okay. Okay. So.

What about you, Mike? Why. I mean, why are you an entrepreneur or a serial entrepreneur? Why? I mean, and I, you know, I've. We've talked, I've watched a bunch of your videos, but, like, this might even be stuff that you've never even mentioned on video. Who knows? But why?

Why do I do what I do?

It'd be so much easier to give up sometimes. Like, being an entrepreneur is hard. It takes a lot of work, takes a lot of power. You have to overcome a lot of obstacles, especially a serial entrepreneur, someone that starts business after business after business after business just to face it all over again. Why do you do it? Why is this so important to you?

Yeah. Well.

Here'S what I would say. The primary things. Number one, growing up, I was poor, raised in a very small town, and I felt powerless. I didn't have freedom or power, and I didn't have the means. I wasn't good at school. I wasn't good at anything really. So here I was. I had to figure out some way to get out. So I wanted freedom more than anything. My goal. I used to have a backpack from age 9 on in my closet. And this is right when Apple started. I wanted to run away from home and go work for Steve Jobs and Steve Wozniak. That was my goal growing up in this little town, Eagle Lake, Minnesota. And so no resources, no tools, no means, no mentors. So that's number one. Number two, always love video games, movies, and music. And I was a hack storyteller, you know, funny, but not funny enough to be a professional. Like, I wasn't great at anything, so I had to find a way to have an unfair advantage, give myself an unfair advantage. And.

I wanted to be Johnny Carson. Basically, I wanted to have my own TV show, you know, and again, without any resources, all I had was my dad's reel to reel cassette, or it was a reel to reel recorder and eventually a cassette recorder. And I used to make my own radio show. So I'd act out and do like eight or ten different voices on the cassette deck and emulate shows. And I learned how to do a lot of voices so I could do cartoon voices. And my first real business was an ad agency. I wanted to find a way to collaborate and create entertainment. And get paid for it.

Yes. So, and here we are.

Yeah, yeah, no, that's basically in the, in, in. In reality, I make stuff up and I get paid for it with founders and owners.

Yes.

So I get to live my Dream day, every day. And the business model now is instead of starting my own business again, which I obviously have a business.

I'm starting up either new businesses for and with other founders, but I get to do them like three a month.

Right, right.

With. And I don't have to run them. I hate running companies.

Right, right, right.

So that's. And it's not free. There's no freedom in running a business. It takes a long time to get something to the point where it's saleable. A minimum three years. Usually five or ten.

Dude. So first of all, that's a cool story. And we have a lot more in common than I realize. Right. So I also pretty much sucked at everything. I sucked socially, I sucked academically. I actually had twisted, deformed legs, so I sucked at sports. I had no hand eye coordination. And like, and, and I hated. Yeah, I took jobs. But like, once I figured out how to do a good job at something, I got bored and then. And I started showing up late and then I quit before I got fired. Right. And so I started. I started businesses because, like, I. I wanted to stop going to. Working for other people where I knew I was going to want to quit. And it's so good.

In terms of creating things and channeling your creativity and creating these new things, that's very much how I feel about doing this mascot work and helping people to create these characters that are out there in the world. We're playing around with puppets, puppet videos. And I'm seriously considering learning to become a ventriloquist.

Yeah.

Easier now than ever before. I mean, he could do it with digital like this, so it's great. By the way, Joel Fear showed up on LinkedIn. It was good to see him.

Hey, Joel. How's it going, man?

Yeah, this is awesome.

Okay, cool. So, okay, so here's one that came up that's also really freaking cool. Yeah. What's an eye that can see into the future?

Right.

Third eye.

Yeah, yeah, I saw that. That was. Jolene said that she did.

And then I was like three eye emojis in a row that would get opened. And like, I put it to you in the private chat because I couldn't actually put it in the comments myself, but three eye emojis as a from line would absolutely crush it.

Okay.

And it's like, it's sci fi. It's weird. But you can totally relate it back to seeing the future of your business with your third eye. Right. And everyone has a third eye if you believe in it or not. Everybody already has this idea about what a third eye is. Right, Right. People think maybe people have them. Some people are highly skeptical. Like, it's a thing that already exists literally in their mind.

So good.

Yes, that's it right there.

It could be, hey, three eyes.

Another thing too. So.

Yeah, yeah. So. So there are some cool things that we're starting to come up with here. Right?

Awesome. So good. So good.

Okay. Oops. And I got to add, both of us here. Didn't. Didn't know it was. There we go.

Awesome. Yeah. And then another one that we could try that's just a weird spin off, is to do the two eye emoji followed by the one eye emoji, which would look different. So if you go and you look at emojipedia, you'll see that if you type in eyes, you get a different emoji. And so if you put the two eyes and then you follow it with one, like, that would look really weird. We're not necessarily always going for something this off the wall, and we might find that it's too weird for people to roll with. Or if we explain it the right way, people might totally fall in love with the third eye as a concept.

Yeah. And then you throw in the third one after it.

Either after it, or it's actually the way it's turned. You kind of need to do it like that. Right. So if I do. So the two eyes are looking at the other.

Oh, that's cool. That's good. I think that, that. That there's some comedy in there. Right.

Maybe even a space between the two eyes and the one eye.

Yeah.

Right. I mean, that makes you want to laugh a little. It's like, what's going on here? Right. So, guys, what we're doing right now is we are doing an inner, like a back and forth interview where Mike's asking me about mascot marketing, and I'm asking Mike about his business and his customers and his list. And we're actually coming up with email marketing mascots in our mascot discovery process. Live before your eyes. So it's pretty good. It's pretty awesome. And if you guys have questions about anything, we're talking about.

Jolene is love puppet Muppets. What's that?

Yeah, she's on fire.

If you have any questions or you want to know anything else about this, please, by all means, chime in. And Nabi, you're right. You could send out from Doofus. Nabi says doofus could be a mascot. I'm going to give you guys a. I'm going to help you out however, which is there are a lot of mascots that could be mascots that you don't want to use. So if you, I don't recommend that you just go and you change a from name and you try stuff and you send it out and cross your fingers and hope that the best. Here's why you want to avoid something, okay? And.

It'S the Nigerian prince effect is what you want to avoid. And this is no offense to anyone who's Nigerian in any way, shape or form. The Nigerian prince effect is, I mean anybody who's been, who's had an email account for any amount of time at some point or another, gotten got a spam email from a Nigerian prince, sure thing. Who's going to send you $20 million because.

As a favor.

Whatever, there's a long standing scam and spammers professionally change their from name and from email so they can send out unsolicited emails. And so if you send out email from a character idea, a person that is in any way, shape or form threatening or negative, no one on your list will realize it's from you, first of all. Second of all, they will hit the spam unsubscribe button faster than you can blink and they'll be gone forever from your database, period, end of story. And your reputation will be in the shitter with Gmail and whoever else because your deliverability will go down because you'll get a whole bunch of people saying that you're spamming them all at once and you don't want that. That's the opposite of what you want. So it's really important to realize that you want to be sending out from characters that are currently acceptable in children's books. You want to have a children's book kind of vibe. You want to be very neutral, very positive, very complimentary, very caring and very loving. As a matter of fact, fairy godmother type characters are often our best type of characters. Here's an interesting shift that's happened, Mike, that we haven't really talked about. I actually haven't talked about this much at all. When I go and I start naming all of the most well known mascots of all time.

Almost all of them are men. Okay? Stay Puft, Marshmallow Man, Marlboro Man. We've got the Jolly Green Giant, Chester Cheetah, we've got Tony the Tiger, Toucan Sam, you know, Snap, Cracklin Pop, the Honeybee, Lucky from Lucky Charms. I mean, I can go on and on. There are only a few that are women. You have aunt Jemima and Mrs. Butterworth.

Yeah. Platformed.

And they're both basically bothly women who are working in the kitchen. Okay. This is not popular these days. Okay. The, the times have changed and what we're finding is loving, caring women that write you love letters are almost always our most popular mascots. So this is something to consider is.

A secret admirer is a great mascot because you can write a really great email from a secret admirer that's highly complimentary, saying how much they care about. You don't want it to be over the top. Like, you don't want people to really believe that it's a secret admirer. But they will want to know who wrote the email. Right. Okay. So. Okay, so back down to business.

I was like my Disruptosaurus, which, I still have that character and I own it. Do you remember the Disruptosaurus?

I don't, but I want to send out an email from it. It's not entirely touchy feely, but I bet it would crush. What is it?

I'll show you. Let me find my.

Was that the cartoon character that you used in the one of the videos that you sent me because you didn't want to embarrass somebody so you used cartoon drawing characters?

Yeah, that was one of them. And then I'll show you a little piece for my Sizzle reel. Okay, so give me one moment here. I'll. I won't play the whole thing, but let me, let me bring this up and share my screen here. There it is. All right, so in my Sizzle Reel.

There'S this moment where I was at an event and I don't know, I remember, I don't remember why I made it up, but someone called me a Disruptosaurus at one of my events and I, my assistant created this, this dinosaur suit and I used to wear it at.

You know, on stage. I'd. I'd walk in and it became kind of a thing. And so here you'll just see a segment with it. But anyway, I walked in the back. The background on the Disruptosaurus was.

There. You can see it's back in Main street marketing machines. But.

The way he came to to be is I was going to be speaking at some event. I got this costume and I was in Park City, Utah.

I absolutely love this. This is so good. You're giving me so much easy stuff to work with. Okay, keep going.

Yeah. So anyway, we.

I had this, that. Whatever the hell that thing's called. The microphone dealio.

What is a loudspeaker?

Yeah, yeah. That's not what the hell it's called, but you know what?

I'm talking about something.

Yeah, so pop it in. Anyway, I went outside, and there was this big event going on, and I decided to wear a dinosaur outfit outside, and I directed traffic, and I would randomly stop people at the stoplight and in their cars, and everyone listened to me. So it was like I learned just how powerful a character like that was in being able to just not only disrupt normal life, literally being a Disruptosaurus, but it was lovable and likable. I mean, to this day, out of everything I've probably ever done from a marketing perspective, this is the most memorable. And people will be like, I can't. I can't believe you did the Disruptosaurus.

So, dude, okay, then Bullhorn.

There it is.

That's what immediately goes up to the top of the list of characters to play with. With, because there's so many reasons. This is great. Okay, number one is the Disruptosaurus already has a voice that's authentic to you. Okay. Number two, you've already used it in marketing environments. And. And you didn't bring it up, did you? Scott did.

Yeah, yeah. Scott Anderson. Yeah. That's funny.

Okay, you didn't bring it up. A fan of yours brought up the Disruptosaurus. Okay, so Disruptive Source is also cool because. Well, it could be cool. I think it would be, because it's kind of like a funny interruption, and people want a funny interruption when they're looking through their email. Okay. I can imagine.

You can imagine the Disruptosaurus. And if we made a chatbot, you can imagine having a chatbot conversation with Disruptosaurus. Right.

Right. And you can imagine, if we were to animate Disruptosaurus, that Disruptosaurus could very easily be the voice.

In, like, a video sales letter. Yeah. Disruptosaurus could show up or be a primary presenter in a webinar.

Okay.

And of course, a bunch of them here.

So you can interrupt people with Disruptorsaurus anytime you want in their email inbox. And boom, you've got. So Disruptasaurus is cool because it's actually creating a disruption, which is kind of the whole idea anyway. And you even. I mean, I don't know if you still have the costume, but you could get another one. Whatever.

I'll show you a new. Here. Give me one moment. I'll bring up. I just found a bunch of old graphics that are pretty funny. So here we go. Share screen. Here we go, everyone. Disruptosaurus coming right up. All right, so that was me with the. With it off. But that was the One of the characters right there, the Disruptosaurus character. And then.

Let'S see, that's from being on the stage. But then we had Disruptosaurus, Distractosaurus distract the Dactyl overwhelm a source distrust.

Oh my God.

Yeah.

Okay, this is great. All of those are characters that already exist that would, I mean, you've already done some of the thinking on it and, and it sounds like so are these characters. I mean, these are all characters that seem like they would probably resonate with your target market.

It might be, you know, I think the.

I don't know, to tell you the truth, because like, I don't, you know, like funny stuff is funny stuff. I think my only risk is.

Like.

A serious person.

A serious buyer.

Saying, you know, I don't know if I'm going to trust you with my multi billion dollar brand.

Right, right. So, and here's the magic. This is why. This is why, my friend. It is so important and so advantageous to people who already have an email list and already have a relationship with the people on the list.

Yeah.

Because so what ends up happening is Disruptasaurus ends up being another JV partner in the space who has a clone of your list and just so happens to be significantly more interesting than you are. And so when it's time to promote your thing, that new guy on the street, that new guy in the space who's getting all the attention and making all the noise, but has all your perfect customers, he's going to be promoting the crap out of you. And his name just so happens to be Disruptasaurus and he literally has a clone of your list because you're going to be sending an email from your own database. So that's how it behaves. You're going to be sending to the same landing page for the webinar that you normally would be, except maybe if the character works out really well, you'll stick Disruptasaurus on there. If it's a long term game and it's a winner long term. But if Disruptasaurus doesn't resonate, you're not going to keep on sending out emails from Disruptosaurus. You're going to send it out from Third Eye or the Future or Swami K. Yeah, we don't know who's going to.

Really resonate. You know, for all you know, true love might be your winner.

We don't know. Yeah, we don't know.

Well, Scott says billionaires love people willing to get in a dinosaur suit. So. Yeah, who knows?

That's right. That's right. That's What? I've. I've heard that about billionaires, too. Yeah, that's. That's what everybody tells me about every billionaire I've met. They have a secret dinosaur.

Yeah, yeah, yeah. Yep. Nabi thinks we can use them all in a new book to explain simple ideas. I did use. I'll try to find. I've. I've got a. A whole book, and Disruptosaurus wrote the book, and it was about how to be.

Comfortable on camera. Dude, I do that.

Yeah, dude, that's funny. So, I mean, we may find that these characters that you've created in the past totally crush it, and we may find that they totally bomb. Right. We don't really know, but it's like, these are some great springboard ideas to start playing with things and start putting some different things out there. And so what you want to do generally is if there's a character that you're almost certain is going to do well, then you want to write a couple of emails from them and really develop their voice out. But if you have a handful of characters, then you want to decide, all right, well, what are the three or four or five that we're going to try first over a series of a few weeks? Just try a bunch of different characters with radically different voices and see what gets you the kind of results you're looking for.

Yeah.

What I would say, dude, is that I know who your customers are. I know the type of thing that you're on offering. We have a bunch of kind of core value and principles here. We didn't even need to get into things like what kind of music do your people listen to or what kind of car do they drive? Because it's kind of surface level stuff. We know what kind of people they are. They're serious competitive entrepreneurs who are coachable but are quick starts. They're not plotters. They didn't get the family business from their father, who got it from his father. They are quick starts, but they're in it for the long haul. Yeah, right.

Yep.

And, and, and we know we want to get their attention. And apparently.

Disruptosaurus has been successful in the past, so he definitely has.

I think, you know, part of it is they, you know, my reputation, I think, has been usually to be first on.

You know, first mover, most recently. So in my annual Predictions Masterclass, which I just did last week, I did a lot of stuff on AI, basically artificial intelligence that can do all your marketing for you. Yeah, I just did another presentation for the Genius Network last week, and it was a huge hit. People just went crazy for it. So I think.

Disruptive technology, disruptive marketing is.

Definitely a topic I know how to take on. And historically it's done very well for me from a branding. Personal branding.

Yeah. So sending out from a robot AI, even from a character called AI, which is a bold move, but like a.I. like, that's something you could do. You could totally send out from AI.

And. And it could be a. It could be a robot from the future. I mean. Yeah, it's communicating through. I mean, the robot. A robot from the future that's communicating it through, you know, with you via the Internet and email. Because it's the only decentralized form of communication that still exists 15 years from now or whatever. Like, that isn't owned by a particular, you know, company. Would be a cool.

Would be a cool angle. Right.

And Jolene says AI or an eye. Eyeball.

Yeah. That's funny.

Yeah.

It could be. I mean, there's like a cybernetic third eye that can talk to the future.

You can go into weird world here pretty fast with this kind of stuff, but I think we've got a solid handful of really good ideas to begin working with. And I got your link that you sent over in the private chat with the calendar and stuff. So we can. That's good. It's very timely. So we need to get on this, but I think we can make something cool happen.

Yeah. Okay. All right, so maybe what we do then is why don't we wrap up this chapter and then we know we're going to do a updated one where we're going to come back, we'll invite people back, and we're going to show our work together and how we've developed a character in an Outbound series and let's see what kind of results it gets. Exactly what would our recipe for the future be? Let's review what we've done so far. I'm going to share my screen again. And that way anyone who's been watching us and paying attention to this craziness we've been doing can go. All right, this makes sense, ladies and gentlemen. What we did today is, first of all, we've got our useful links, which I've been running Otter, in case you don't use Otter. I love this because I can do a real time transcript and I always pay attention to what I'm saying in real time. So that's available next, the link to this YouTube replay, Facebook and LinkedIn all in one place. It's kind of groovy. I will put that link up for everyone to see.

Which, by the way, I do want to show. This is Telman's mascot method. If you want to learn more about this process, the system that he's developed, head on over there right now. And also an opportunity to work with him and his team. But I'll keep it going. So we came up with a bunch of mascot ideas. Disrupt, the source seems to be up on number one. I'd be curious. Everyone is watching right now. What's your vote? Go ahead and type it in. Vote number one. Vote number two. So we've got Disruptosaurus. We have future Swami. We did the Swami. Jump start. Triple espresso. The coach. The champion. The prize. Freedom. The AI robot from the future. Or the eye or an I. We had an I or a I. That's kind of interesting.

Yeah. If we called it AI with our logo.

Oh, and it could be a pirate.

One. Making bad predictions.

That's right. From the future. That's perfect.

We really have three eyes instead of AI.

We have three eyes. It's better than. Better than one. AI A bi. That. Okay. The DI Disruptosaurus eye. Okay. And then let's see. So we've got a few that have come up so far. Nabi likes iRobot. We got an AI here now. What do we have here?

She. She just says heart. Okay, awesome. Champion. And AI, your logo is an i2 from Ryan. He liked that.

Disruptosaurus is number one from Nabi, and he likes eyes. So, okay, we know that we went over the kryptonite, the fears, which we know it's the who not how, not enough who's to solve my how problem.

That was another character. The who not and how. Three little pigs. Yeah, I'll put those up there in here because those are pretty darn funny. Let's see. Go up here. And then loss of reputation or trust. Loss or lack of focus.

So we had the three key things, which are the email list, which we have that. I've got multiple product funnels, which right now we've got two webinars that are prerecorded that actually lead people to these offers. And then our email strategy, which is going to be the part two of this series you and I are doing, which is we're going to write a campaign. We'll probably use two different characters.

Right.

What would you say our predictions are, what we're going to do?

Yeah, I would say we'd use three to five different characters. It really depends on the length of the campaign and the length of the Project.

What is the primary email service that you're using to send?

I've been using Kartra.

Do you know if you can. Okay, so here's the question. Do you know if you can run a full AB split test when sending a broadcast through Kartra? So half the people get a Mike Koenigs email and half the people get a third eye email?

Yeah, totally do that. Yeah.

Great. So in that case, what we would want to do is.

We want to know what our standard is. And if you're doing the big promotion, it's hard to tell what the standard is for clicks and registrations and all that kind of stuff. But if we can run head to head split tests and we know that on a certain date we're going to be promoting to this link.

And you or your copywriter writes the normal email that you would write.

And me in this case or whoever is writing the mascot emails, write the mascot and then you just compare them like a race. And over time you're going to see what the lift is. And over time we're going to be able to compare the mascot emails to each other, you know, over two weeks or however long the promotion is going for and see where, where the one that does the best is. And if we go come across one that just completely blows our doors off halfway through the promotion, want to shift gears and try it a little bit more? Right. If you do one that's just a clear, clear winner, you want to put a little more effort into that one.

Okay. Yeah. All right.

Ideally, what we're going for, honestly is I want the mascot emails to generate at least a 3x response over what you normally get. That's kind of my benchmark for success.

Normally we might go into more detail around revenue that we want to generate or whatever, but if the mascot emails can ultimately generate more, can generate three times the number of registrations for this webinar.

I think that's probably a good thing, right?

Yeah, no, I mean.

Anything is good, right? Anything that produces results.

That's right.

And maybe just so you know what we're doing right now.

This is a really interesting lesson I've learned.

And they call it the webinar that doesn't matter. But so let's say, for example, someone goes to one of our sites. So by the way, I put for everyone here, this is to learn more about Tolman's mascot method. You can visit that link and learn more about working with Telman and his team.

So if you go to post Pandemic, this is one of my webinars. Okay. This will.

Sign you up for a masterclass. And what we do is we've, you know, we've done Facebook marketing, we've done marketing all over the place. But when you register for this thing.

Let'S see here. I'm gonna just put in my.

There we are.

Register for the replay. And what you get is a video and an opportunity to actually book a strategy session. And it's really clear who we want to work with. And.

We call this the webinar. That doesn't matter because if you're paying for traffic, you know there's going to be a certain number of really good. Right. Fit people who never ever attend webinars. They just don't.

Absolutely.

Right. I, in general, I don't. What I want is I want to replay and I want to skim it, see what the offer is and decide if it's right for me. And I, and I. I'm a quick start. Right. I know five minutes. If something's right, you're the same way for sure. And you know, in general, I know how to find just about any information that's out there and shortcut the process. But I don't have an hour. I'm not going to give someone an hour unless I.

Very rarely. Very rarely. Yeah. And even if you think you're going to most of the time, no, something else more important comes up. I mean, if you have a life, if you have a family, if you have anything else going on and you're making money and you're hustling like webinars can be a problem sometimes. It's true.

99% of the time, the only time you're going to get my attention is the moment I saw your ad or your thing.

Yeah.

And I signed up for your stuff.

Right.

And then I could kind of see what it is. And if you give me what I'm giving people, they'll be like, yeah, I've seen this guy around, let me check it out. Right, right. And I've got to have a fast way of determining is this right for me.

So sending, sending to that type of page is great. I mean, and if the goal is hit a certain percentage of opt ins that you guys are used to getting as far as, you know, from the list, you know, so, so the opt in rate is reasonable and or generating a certain number of applications. I mean if you just send normal email straight to that page page to get to the webinar, you already have some metrics on what that's going to generate for you in terms of applications. So once you know your existing metrics, we could then run a three to five email mascot campaign to a webinar replay like that and absolutely generate applications right off there and do so in an accelerated rate and get the attention of a bunch of people that are currently sleeping on your list. That's one of the big things, guys, is if your list has been around for a long time and you have tens of thousands, hundreds, sometimes hundreds of thousands of people that are largely inactive on your list, the mascot method process that we're talking about here wakes up a massive chunk of people that simply aren't noticing your emails because of a phenomena that exists in every form of marketing and advertising called banner blindness. Right? And mascot method cuts through banner blindness. So check this out, dude. I want to tell you about this because we haven't gone over this. So go to mascotmethod.com number one, to register for our upcoming live training and number two, to get involved with the mission. So you'll get on my email list and you'll start getting mascot emails so you can see some of these in action. But I discovered something really cool and we're calling it the mission. So this is the first time, Mike, that I've talked about the mission publicly. Okay? So the mission is the mascot mission. And mascots have been around for decades. And so what we're going to do is we're working together to discover and catalog every marketing mascot that's ever existed. So we're going into grocery stores, we're going into convenience stores, we're going to factories where there are giant jolly green giant statues. And we're taking selfies and videos of ourselves with Tony the tiger, with Toucan Sam, with Mr. Clean, with the Pillsbury Doughboy, with every mascot we can possibly find. We're going to be working together to post them on social media and we're going to create a book of all the marketing mascots ever made. And all of our mascot hunters are going to be given credit for the first discovery of each one of these classic mascots. So you can find out more about the mascot mission when you register@mascotmethod.com we have a brand spanking new Facebook group so you can be one of the early founders, early members, one of the very first members of the mascot mission and you individually. And if you have kids, I'll tell you what, going into the grocery store during a pandemic as a special treat, get outside of the house a little bit and having the kids Find their favorite cartoon characters on the front of the cereal and snacks that they love is one of the funnest things. I was just out the other day with my daughter and it was awesome. She's like, how do I join the mascot mission? Can I go mascot hunting? And she went bananas for it. It was so fun. So. Mascotmethod.com all right.

Awesome, awesome, awesome. That's right. Jolene, I Jolene, I just want to really appreciate all of the commentary today. I don't know that you and I have met before, but I, I, I, I really appreciate all the interaction.

So great, awesome, awesome. Seeing some, great.

Seeing some really great comments here. So this has been a ton of fun. Well, let's do this, my friend.

I will.

You and I will have a conversation, figure out our next step here and just crafting some messaging. We'll test it out. We've got an upcoming I have a new webinar I'm creating as we speak that I'm going to be doing fairly soon. So this is timely and we'll just do some testing and see how it works and then figure out one other thing that has been very interesting for us that.

Right now we are.

I'm doing something called cold email. And the campaigns involve really clever messaging that goes out to people in many cases never heard of me before. It's how do you get their attention, build rapport, start a conversation where they actually get past the who the F are you?

Right.

And want to have a conversation. You know, want to go a little bit deeper and you know, how do you build credibility as quickly as possible? And interestingly, humor can bypass that need to get past the credibility gap. If you're funny, right. If, if you're attention grabbing, you literally, I mean, you think about someone can laugh, someone can be entertained and the credibility concern isn't the, isn't what's on.

Their mind different though, because they'll trust you. But there's an old saying that is only partially true is that people don't buy from a clown. And so it's tricky to be funny and entertaining but also be credible enough to be taken seriously and be intelligent and to really know your clients and customers and be able to really address their needs while being entertaining at the same time. And that's the line. Yeah, that's the tightrope that we're walking.

Right, right, right. So true. So true. And, and I can show you maybe the, one of the ways we can close this out today is did you watch the, the Strategic Coach video?

Oh, yeah. Oh, yeah. I love. I loved. I was a member from Strategic. Strategic coach for a long time and I love work. So really, I really did enjoy that.

Okay. Yeah. Because that particular video was.

You know, kind of the opposite of this, which is it. It isn't necessarily entertaining, but it's. It. It is storytelling. It is.

Right.

The hero's journey. And it's a big part of what we do as. As a. As a business. But inserting humor and inserting what we've talked about today takes a shift in consciousness. It just flat out does. So. Well, let's do this. You and I will have a conversation about getting some stuff done. And I would anticipate a couple weeks from now, we'll do the next episode. In the meantime, for everyone who's been watching us, hopefully you've enjoyed yourself. Of course, like, comment.

Share.

And if you haven't already.

You know, jumped on and subscribed to the channels, do that and head on over again. I'll put the link up one more time for Telman.

Geez, I've got the rubber lips, too.

Yeah, we're both doing it.

Knutson's mascot, method.com. that's. We were just looking at that again a moment ago. I'll pop that up one more time. This is the webinar that he's doing that'll teach you more about his mascots. There's an opportunity to learn more and jump into his Facebook group and everything else he's got going on. And if you want to chat with us, well, there you go. There's a little bit about us. That's our category of one brand. That's paidforlife.com start. I'm here for Tillman. This time, though. This is all about him. So I want to thank you, my friend. It's been a blast.

Yeah, this has been super fun, dude. Magic 8 Ball, it's another one. So here's the thing about Magic 8 Ball.

Oh, yeah.

Number one, we've used it before and it's worked well. Number two, it might be trademarked.

Maybe, but you could do. I'm going to see if I can find it really fast. I actually we used it for one of my predictions. Masterclasses.

Yeah.

In 2018, I think. So let me see if I can find that and bring it up really fast. I'll show you my.

I literally had a keep on talking about it, though.

I was just thinking, you know what you could do? Oh, my gosh. Is. Is you know how you could do a gif. Oh, this is Genius, I must say. Okay, so you could. You could do a gif of the Magic 8 ball with the. With the triangle thing inside the thing. And. And it keeps on flipping, and you have to click it to see what your prediction is.

Right.

This is in the email. So it's a.

Click. It. It stops, and then it goes to your page where they have to register for the webinar.

Okay.

Boom. That would crush. Crush.

Really good idea.

Yes. I know.

If you can do an interactive thing. So check this out. This was.

I'll turn the music off, but this was the intro to one of our webinars a few years ago. And.

So we are completely psychically linked today.

Yeah, yeah, there you go.

I like the beetlejuicey music in the background. That's. That's good.

Isn't that fun? And then that was the. The branding, and that was literally the way we. We started our show. And we had another looping variation, but, yeah. Crushed it. It got a lot of attention. And this was some of our ads also.

Yeah, so. So.

I love this. Right. This is really good.

I do. I do want to bring up a word of caution to our viewers before we wrap up. Right. We're obviously going significantly longer than we planned, which is awesome. But, guys, if. First of all, I don't recommend that you do this unless you're trained to do it or you're working with somebody who knows how to avoid the spam problem and the Nigerian prince effect that we talked about earlier.

Okay.

You don't want to send out your email, an email from an offensive idea or concept that you thought was a cool, funny idea that people take offense to, and then subscribe, unsubscribe, and click spam. Because it does happen, because these emails get opened at a magnified rate, like 2 times, 3 times, 5 times, 8 times the number of people open these emails than your normal emails. And if they don't have a good taste in their mouth, you're out of luck. So, with that said, for those of you that are more daring and are just going to do whatever the heck you want anyway without listening to me, don't ever send out from a copyrighted or trademarked character. Okay? Do your homework, Magic 8 Ball. I don't know, Mike. I haven't done the homework. I don't know the answer. It may or may not be trademarked. The Incredible Hulk. Don't send out from it. Okay? Superman. No. Not allowed to send out from the Smurfs. Not Papa Smurf, not Smurfette. You can't send out from Optimus Prime. You shouldn't send out from GI Joe. Right. But you can send out from Thor. Why? Thor is an age old Norse God. Marvel turned him into a Marvel superhero. But Thor is a God. That is part of the public domain.

Yeah, right.

Your toothbrush. Nobody owns your toothbrush. Your conscience. You'll notice that all of the other characters that we talked about today were not even questionable in terms of is there a company or an individual that owns this character? No, none of them were. With the exception of possibly Magic 8 ball. Right?

Yeah. That's really good. That's really good.

Right?

Very, very good. So, my friend, we had a blast today.

That's right.

And.

This, ladies and gentlemen, is Telman Knutson. I am Mike Koenigs. We've been talking about mascots, marketing mascots, and again, we're going to resume. Come back to this in the near future after we create some and actually test them out. See how they work with my list. And the best thing you can do is. This intrigues you. You've had fun. Get a hold of Thoman, go to his webinar, check his stuff out and tell me. Let's. I'm going to end this broadcast and don't go anywhere. And you and I can wrap up here between the two of us. So, everyone, thanks for watching. We'll see you guys soon. Bye.

Bye. All right, thanks so much.