Capitalism - And Everything Else. Dan Sullivan’s NEW Book | Capability Amplifier EP#139

Capitalism and everything else. We're going to talk about Dan's latest book. He just finished two hours ago, and it is all about capitalism. And one of the big things that I got out of it today is I said, dan, I think kids need to be reading this book. And Dan goes over capitalism's five measurements. These are really big ideas, as usual. They're really nuanced. They'll sound like simple words you've thought of before. But when you hear it in the context that Dan shares, I can guarantee you're going to have some big ahas today. Dan, how about you? What were some of your big takeaways?

Well, I think the big thing, you're the first person outside of the project team who's actually gotten any news on this. And I'm happy, first of all, that we got the whole thing finished. Like conceptually the whole thing's finished and it's in the hands of my team team now, who fine tune it and package it and then produce the final book. But I've just had a sense that there's a lot of silliness and nonsense being spoken.

In the Age of Rage that we're living in. That's being magnified by the Age of Rage's platform called social media about capitalism. And.

The. What really strikes me is that people who sound very profound about this haven't the foggiest idea what they're talking about. And being a coach of entrepreneurs for close to 50 years, they just have no inkling of what's actually involved in true capitalism.

All right, well, I really enjoyed this episode. I know you will too. So tune in whether you're watching it on our YouTube channel or you are listening. And by the time you're done, let us know what you think about getting this book and also sharing it with young people. So all that and more of this episode of Capability Amplifier.

Hi, everyone. Dan Sullivan here. And I'm here with Mike Koenigs. And Mike is enjoying tropical luxury. I guess this is the west coast of the Baja peninsula. He's halfway down, about halfway down right from the border to, to the tip to Cabo.

Further, just. Yeah, we're about an hour away from Cabo in beautiful Pescadero where we.

Right on, right on the Pacific. We could. He showed us the camera looking outside and we could see the, just see where the beach was and you know, and he's.

Tending to his tequila crops and you know, and he's got his little robot submarine that ships the, the strong stuff back out up above San Diego. Where it gets picked up by local representatives and everything. He's just having a wonderful time.

We're smuggling. Smuggling like crazy down here. That's the job. There's no smugglers blues in Pescanro, Mexico. No doubt about that.

Yeah. Yeah. And you've been getting sun. I can see that you've been in the sun. And the.

My. My tan. I actually, I'm pretty tan for midwinter in Toronto, but this is just my aversion to.

Canadian conformity, so I'm just differentiating myself from the thing. But we've had a very. I mean, we. We had the storm of storms, but we didn't get the storm. Buffalo got the storm. And. Yeah, and. But we got maybe six inches and, you know, it shut some things down. Some power went out, but nothing. Nothing that you don't deserve by choosing to live in Canada.

Right, right.

We're down here right now. It's 80 degrees. The water's incredibly warm, and even San Diego is too cold for me right now.

Well, the Pacific is a cold ocean.

It is, it is.

It's a very. It's a very cold ocean. You know, I mean, we go. You know, we go wading at Santa Monica, and it's really. It's really chilly in Santa Monica, and nobody's surfing there without suits, you know, there are nobody. Nobody.

That Alaska Stream coming down, that's what gets you versus what comes from up here. But.

Yeah. Well, Mike, did Mexico ever play a part in your plans? I mean, yeah, I guess. Certainly wouldn't have until you moved close to the border. But when did Mexico, and especially where you've chosen to park yourself, when did that show up?

Well, what happened? We. When we first moved to San Diego, one of our very first clients was located across the border in Rosarito. So it's just a little bit south of Tijuana. It was one of the first integrative functional medicine hospitals in the world called Sonovieve, and they were doing all sorts of alternative therapies that at the time weren't licensable in the States. And this was started by an American billionaire named Dr. Myron Wentz, who started the USANA Medical Sciences. And they hired us to do their marketing. And interestingly, I actually designed and created Traffic Geyser as a result of a need for that. So. But the answer to your question was we started crossing over and we just fell in love with the people and the culture. And it felt so strange that you could drive across a border and literally be in a very, very different country, you know, a half an hour away. It just was like hard for my midwestern brain to get around. And then a couple years ago, Vivian was down here visiting right in this area, a guy named Chip Conley, who started something called MEA and she just called me up, said, I want to move here. And one thing I know about my wife is I just say, yes, honey, that's a great idea. And we came down and we. It was like, what a paradise. And like every three or four months now this place is really developing.

Most of the property's gone and it is very nice, high end luxury. But you have. It feels like old West America in a weird way. It feels like there's cowboys down here and there are, there's real cowboys and a lot of farming.

Probably, probably the coast south of Los angeles in the 1940s or 50s.

Exactly. That's what it feels like.

Except warmer. Except warmer.

It is, it is, it's much more temperate and because on the Pacific side you don't have the humidity that you would on the other side, which is only an hour away to La Paz, which is the capital city of Baja. But it is.

You know, Mexico has become very Americanized in most of the best ways, you know, some of the bad ways as well. But you know, labor is great down here, the food's amazing, we're on water, even though it's very desert. Deserty.

So I think it's. It all comes down to an incredible quality of life.

You don't have, you have different kinds of regulations, but it doesn't feel over regulated in an American sense. And the expats who live down here live here on purpose. And there's an enormous amount of entrepreneurial activity. So the vision we've always had is let's bring the best of what we have and in a place that is beautiful year round and create as much abundance. You know, I think of it, this is a free zone experiment. That's really what I've. I've been envisioning is, is a great way to create a little free zone town with that mindset.

Yeah, yeah. Now, just for my geographic edification here, when you go up the east side of the Baja, you'll get up to the top of the Sea of Cortez. What's the distance right there to the US border when you. Because there's a little bit that you can cross over to the main part of Mexico right at the top.

Yes. So I'll just give you a sense of like from San Diego to drive to cabo is about 20 to 20 to 24 hours. Okay. And there's gas and services and it's can get a little rumbly on the way. You know, it's, it's. The highways have improved dramatically, but there's still some Baja esque elements to it. And then if you start going up the other side of the coast, it's sort of like, think of it as just like the Florida Panhandle. So when you go up that side.

Eventually you're going to be underneath, I guess like Texas, Arizona and that kind of thing.

But I don't know how many miles it is to get across. I have to look at that and.

Looking at the map here, but, but now I have to look at the map because I've unloosed a question in my brain and yeah, it just bothers me until I answer it.

Nothing better than being around OCD folks.

I love, I love people like you, not ocd. Excuse me, Excuse me.

I'm, I've been called many things. I've never been called that anyway. But I just wrapped up another quarterly book today, the interview part of it. So what I do is I do a mindset scorecard and I get the entire mindset, you know, landscape all worked out and then I, and.

This is a tempter to people who don't know what I'm talking about to.

Pay us 10, $12,000 and we'll show you what we're talking about here. But anyway.

And this one is called Capitalism Dash and everything else. And I think I have actually succeeded in giving an entirely new definition and explanation of capitalism.

You know, it's a short book. All my books are really short. But it's really, really interesting because a lot of my indicators that I'm on to something unique is the team members who've never, they always see capitalism as capital C, you know. You know, oh yeah, and everything else. But what I make the statement here is that capitalism is the only.

System that actually starts with the unique individualism of people. That the whole starting, the spring that flows and the starting spring for all capitalism really starts with unique individualism. And then it's a growth path that you go through a five stage growth path. And this has been going for as long as there's been human beings and. But the conditions have gotten better and better for people to actually make the capitalist methodology the basis for their life. In.

Choosing to be an entrepreneur, I think you're being the purest form of capitalism. And so I link it up with entrepreneurism at the end. But I Said, this has been going on for as long as human beings considered themselves different from other species. And this is the way we make our way in life through this methodology. It's not an ideology, it's a methodology.

So the reason I wrote it was a little bit of irritation with the public discussion about that. There's like an ideology shopping mall, and you go, and there's the socialism store and there's the communism store and the fascism store and, you know, any other kind of store. And then there's the old capitalist story, you know, and somehow there's an equivalency between these words. I said, there's no. Those are ideologies. Capitalism is a methodology, okay? It's not about what you believe. It's how you do things and get things done, okay? And if you scratch the really successful communist and, you know, and got them alone and had to see how they made their way through life, they. They probably followed capitalist principle, capitalist growth, things to get where they were, you know, and. But it's the only one that rewards unique individualism. It's the only system that. And the more unique and the more individual you are, the bigger the rewards. So that's. And I got that done today. It was very satisfying because it's been on my mind for 50 years and. And I finally put it down on paper.

I love it. So what's. Tell me the title of the book.

Capitalism Dash and Everything Else. Okay. And Everything else doesn't Work.

Yeah.

I could have said Capitalism and the other.

Yeah, so. So anyway. But it was deeply satisfying because my team members and I have nine other team members on my writing team who produce the various parts of the book. And they all said, this is. I just never thought about it this way. And that's great enjoyment for me to create something where somebody said, you know, I've just never thought about it this way. And.

Yeah, well, I think, you know, this is always what you're best at, which is.

Reframing what appears to be a simple idea and.

Unmasking the fact that it's actually incredibly complicated and complex with a ton of nuance and a simple shift in consciousness can just change your life. And I'll give you a real life example because right before we got on, I was onboarding a new client who's in the world of HR efficiency and that kind of thing, which historically I'd run from that kind of activity. But I love this guy's mindset and he's also a big fan of yours, and his name is Brian Howard. And he's been around.

Strategic Coach thinking. But I gave him an assignment and he went out and he.

Read who do youo Want to Be a Hero To? And because I use that phrase, I asked him specifically. I want you to describe your perfect audience, your perfect customer, who you want to be a hero to. And also I want you to go out and ask your best customers, what do they say about you?

Who do they think you are? What values do they perceive you have? And there was enormous consistency, which is one of the things I always look for. But.

I think the way it pertains to this is I think if you can get this message in front of right fit people, you can genuinely change the way they think for the rest of their lives. And the earlier you get to them, the better question I would have for you, Dan, would be.

What'S the youngest.

Age you think this book could get in front of.

And how could that affect them or society 10 or 20 or 30 years from now?

Yeah, well, you know, before I started writing the quarterly books, I would say, you know, probably teens, late teens, you could probably get them late teens. But what we noticed since we used a cartoon approach for our books, so all of our. Half the space of our books is actually cartoons, you know that. So each chapter, as you know, it's a short four page chapter and that's the text. And then there's.

There'S eight chapters, there's an intro which is another section, there's a conclusion. So there's 10 sections. And then we have a Strategic Coach overview, you know, of, you know that the idea being explained in the book is mainline stuff in Strategic Coach. And, but that's all cartooned. And what we discovered, I mean, we weren't trying to do this, but the moment that the Strategic Coach entrepreneurs who all receive a quarterly book as part of their membership, they take it home. They're one of their children who are. And, and I'm going to zero in right now. I mean, I'm going to change my answer that how soon as I think seven or eight years old. Seven or eight years old. They should be at a reading age. You know, they can, they can read. But then the. Often what happens is that the entrepreneurs son or daughter will say, can you walk through the cartoons with me and explain what the cartoons mean? And the. So the entrepreneur will do a real quick read of the book and then go through and explain the whole thing and they ask all sorts of questions. So my sense is that probably seven or eight.

Great, because you remember.

The books the first One I read was Whatever Happened to Penny Candy?

And.

It'S all about capitalism and it's an Uncle Eric book. Do you remember all those?

No, I don't. No.

You're kidding me. Okay, I'm going to give you a little bit of a game changer here because. And that's why I asked you about the age. So I'm going to show this on screen. There's a whole series of what are called Uncle Eric books and it's called Whatever Happened to Penny Candy. A fast, clear and fun explanation of the economics you need for success in your career. Business and investments. And it's all about inflation and how countries steal money.

Some of his other books, and there's a whole bunch the real author, his name is Richard Mavery.

Like here's one. Failure of global socialist experiment.

The Fed and caused disaster. Time to bail out. What to do with your money. These are new ones, but here's one called Whatever Happened to Justice?

The money mystery, the Hidden force, the Clippership strategy. This one I loved. There's another one. World War II. I can't believe I haven't talked to you about these books or we. It hadn't come up. Dan, you'd love them.

So I would, I would read them.

Richard Mayberry was a. I think he's a, like a high school or, or middle school.

Economics teachers, something like that. Here's the Thousand Year War in the Mideast. Okay. It explains how the powers that be have divided countries to create confusion and create lines and, and why the politics, ancient Rome and how it affects you today. It gets into the history of ancient Rome, what we share with it. Here's World War II, why. Or World War I. But anyway, they're so good and easy reading. They're made for young people. But I think you will find when you read them that you share a lot in common with the mindset because this guy is a diet all historically focused capitalist who really, really sees with clarity society through for sure the last thousand years.

And well, it's really, you know, the roots of.

Capitalism as we understand it today really go back.

And it's Northern Europe actually. It's more than anything it's.

The Germanic countries. You know what you would say, you know, Germany and low countries. And those are the people who were not conquered by the Romans. Okay, okay. And they were tribal. And actually the greatest defeat that the Roman Empire ever.

Ever encountered was in a forest called Teutoberg Forest. And that's, you know, it's in Germany right now. It's near the Rhine river and a legion, three legions. I think it's the 17th, 18th and 19th legions. So the Romans had 20 legions. They each had.

Two, 3,000 legionnaires. And then they'd pick up allies along the, along the way who would do a lot of the grunt work. And. But.

One of the people who was in the legion had been captured at, in childhood stage and he had been taken to Rome and he was raised as a Roman and by a wealthy family, and he.

Watched how the Romans did things and. But with the thing in mind that he was going to bring all the knowledge of Rome back to the German tribes and they were going to defeat the Romans. And he did it when he was 25 years old, which was an older 25 than today.

You were just short of pension when you were 25 in those days. You know, in my way, he, he loved them and he had them all. He had the tribes all prepared for them and he loved them. And they had a guy who was the general, who was a general only because of his political connections. He wasn't a real general. And, and he was kind of cruel and he was greedy and he was avaricious and he was out to prove that he could run a legion. And, and he, they snuckered them into a part of the forest and they killed 6,000 of them. They killed every single Roman, okay? And they nailed their heads to the tree and everything else, and the bones just sat there for two or three years. You know, they got picked dry. They took all the armor, they took everything that was of use, the weapons and everything. The Germanic tribes. And then a very famous, he was actually famous Roman general went, Germanicus went, and he had every bone buried. They, they, they, they created mass graves and they had every bone and so that there was no more remains, but it just shook. And that was the furthest the Romans went. They, they never went any further after that battle. They had, they had kind of extended themselves too far and they were getting kind of arrogant and complacent and, and so the whole point, that whole northern part of Germany was never conquered by the Romans. And that's where the first, you get the first stages of tribes developing real private ownership of land. You get.

Assemblies that actually had a democratic basis and everything else. And that all of that really moved to Great Britain and moved to the low countries of Holland and moved to it and that, that's about, you know, and this was in the year seven. So those tribes, you know, developed along the way and the democracy as we know it from today does not come from Greece. It comes from northern Europe. Especially property laws. The whole thing about property laws and how important property is and everything else. And then, you know, the uk, what we call the uk was just enormous numbers of tribes battling with each other. So anyway, it's a very, very interesting thing. So I think his last thousand years is a very, very good starting point because that's about how long.

You know, the model that we're working with right now really goes back about a thousand years.

Okay, so let me ask you this question.

How did you meet this man?

Get more clients, grow your business with better marketing and messaging. Make more money and get a better life with more freedom of time, money, relationship and impact. Learn more about our three day, one on one, done with you, Reinvention Workshop. Visit connecttomike.com to book a conversation with me right now. All right, back to the episode. So I originally found out about the book. It was someone in Genius Network. And I, I got whatever happened to penny candy? And then I read every single book. I ordered all of them. And I can't remember, there's probably like 12 or 16 in the series. And I.

Immediately just became a huge fan because I love the clarity that he's spoken. You know, you don't feel like you'd be spoken down to as a kid or as an adult, but it's really written for maximum clarity. And they're very, very thin books. They're like your books.

They're, you know, 40 pages. 40, 50 pages.

Yeah, these are a little bit more than that. But I mean, it's, it's, they're short, concise, to the point. And again, I think what I love is the values you'd share. Which, which my next question to you, Dan, is inside the capitalism book, what are the eight mindsets that you decided on? Because that really dictates the values. Can you describe what they are?

First of all, there's five of the chapters that describe the five stages of the growth.

You know, so I would, here, I can, I can just pop it up on the, my screen here. Just hold on a second. I've got the mindset scorecard here. And the.

The introduction, the chapter is only capitalism can be measured. And this is, this is very, very crucial to the whole thesis of the book is that capitalism works because every stage of its growth involves more and more precise measurements. And so it's, it's, these are not, these are not abstractions. And then I have, the first chapter is capitalism's five measurements. And the five measurements are. There's five Ps. So I'll just tell you what the five Ps are and then I'll explain what the five Ps are. Pricing property, productivity, profitability and prosperity. Okay?

And the first thing you have to do to become a capitalist is to price your capability. So you have to have an appreciation of who you are as an individual and you have to price it. In other words, that you have to say, my time is worth this much, My talents are worth as much. And that's, that's the starting. And you don't do this in comparison with what other people are making you do it purely.

Between you and someone in the marketplace who would pay you for your time and would pay you for your capability. Okay? So that's the first one. The second one is owning your property. And I have a very expansive attitude towards property, okay? And, and you know that from the free zone, that a lot of the property is your unique take on the world that other people find very, very valuable. So for example, your use of the Baja community that you're creating down there, that's partially a leisure experience for you because you and Vivian really love it there and everything. But your real intent is actually to create an entrepreneurial community there. And also that certain types of entrepreneurial discussions and entrepreneurial productions can actually happen in the growing capability. Well, that the property is, you know, the physical property, but it's actually the conceptual property. It's the intentional property that you're creating that's like your three day turn, your turn, your, you know, create your new future in three days. That's a property. The way you go, everything that you've packed into the three days that packages someone's loose thoughts, gets them organized, gets them focused, gets them totally committed, gets them totally clear, and then you give them the actual marketing tools to present their new, their new future to the world. Okay? So that, that would, all that would be included. It's that it's your impact on the world is part of your property. Okay? And then number three is improving your productivity. So you've got your pricing model and you've got your property. And now the question is, can you do what you do best? Can you do it faster? Can you do it easier? Can you do it at less cost? Can you produce a bigger result with it? And then you increase your profitability that more and more what you're taking in is.

Greater and greater than what you're actually spending to actually do your, you know, do your thing in the marketplace. And then the next thing is Expanding your prosperity by linking up with other like minded people who are doing the same thing. And together you create even bigger value creation proposition. That would be collaboration. The framework zone collaboration.

That's right.

So that's, that's the growth path. And if you take any entrepreneur, let's say, who would come to you, you can easily take them through these five stages and they could write their entire history based on how they first price themselves, how their property developed, how their productivity developed, their profitability, such that they're ready for the next step, you know, and, and it all creates prosperity. So the, it isn't just you making a ton of money at the expense of the marketplace, at the expense of the, you know, the greater community that you're living in, but you're actually, you're, you're actually taking the whole community to a higher value. And, and this is an endlessly better growth system. And the reason why the, just to use a Dean Jackson distinction here.

The other, the other ideologies, they're trying to make a convincing argument. But capitalism itself is just a compelling offer. It's not, it's not a convincing argument. It's a compelling offer. And the thing is that it's endlessly better growth. Just endlessly better growth. That's the compelling offer. Would you like to be in a methodology that just gives you endlessly better growth? And it's systematic. And then my eighth, the eighth chapter is everything else falls apart. And I just go through that. None of the other thought systems, the ideologies.

Reward unique individualism. And there's no measurement in these other systems of whether you're doing better, it's someone else's opinion or someone else's favor. But capitalism is strictly about.

Exceeding your previous measurements.

Yes. Yeah.

And that, and then the. Just have to go back here because I have it. There's only eight boxes on the mindset scorecard. So I have to go back to my, and then.

What I do is I go back to the conclusion and I said if you've been, if you've read to the book and you're reading at this point, when we get to the conclusion, it means that you're a capitalist and what you've just gotten is a framework for understanding how you've become a capitalist and prove to yourself that you've always been capitalizing, you've always been capitalizing on what was available to you. And then we have the program coach where entrepreneurs endlessly grow. So then I link up strategic coach with capitalism. That's the basic thesis here.

That's it.

I love it. I, as I listen my thought, which I basically said, but I'm going to say it in, in the shortest time possible, which is, I think this could be an incredible introduction to young people. You remember how Apple became Apple is they put Apple computers into grade schools, in junior high schools, and then what did people want to use when they got out? They Apple lawn game? It was.

You never, you never see a Windows computer in a movie, right?

Yeah.

Yeah. I mean product placement. I said, you know, I mean they could put a Dell, they could put, you know, they could put, you know, Samsung, they could. Or whatever the thing. They don't. They put Apple Computer because first of all everybody's got an iPhone and that's Apple and you know, and you know everything. Yeah, well, it's, it's an interesting, it's an interesting thing. I think it links up nice with.

You know, the gravy stack. What they're doing with gravy stack. Yeah, but that, that's more gamifying, you know, very, very practical things. But there isn't an overall philosophy of, of what it is. And you know, and it's a nice collaboration. But.

What I'm thinking with this one is that where we give every, everybody in coach, we give everybody in coach, you know, a copy. I think we'll give Everybody in coach 10 copies. Mm.

Yeah. I think, I think own, if you own.

Right.

When you own the language, you own their minds.

Yeah. When, when you name the game, you own the game.

Yep. And that's, and right now we have an enormous amount of misinformation about capitalism. And you know, every few generations get frustrated because it doesn't look like there's anything left for me and there's no place for me. So you're like, screw it, let's just burn everything down. And, and revolutions led by ignorance.

By young ignorance.

Yeah, yeah.

I mean.

You know, it's not. 40 year olds don't start revolutions.

Yeah, well it's, it's what happened in China over the last month, you know.

Yeah.

They were locked down and then people burned to death because they couldn't get out because their buildings were locked. And plus the goodies aren't coming anymore. The, the, the deal that the Communist Party of China had was if you give up thinking about politics, we'll make sure that you have economic goodies. Well, once the economic goodies stop coming and they're coming, they destroyed their high tech industry over the last two months or over the last two years because guys like Jack Ma were getting too big for their britches and they were starting to. They were starting to talk politically, you know. No, no, no, you can't talk politics, you know, And. And So they have 20% of their young people unemployed.

Yeah, yeah, There's.

And I think China found out how dangerous rich capitalists are.

For sure.

So. Yeah.

So. Wow. And that is so funny because in Russia, 20 oligarchs have died under mysterious circumstances over. Since February.

Everyone knows.

Yeah, yeah. Stay away from windows, for God's sake. Don't, don't. Don't go to any second floor, you know, always stay on the ground floor.

That frustration. Is that what they call it?

Defenestration? Yeah, Defenestration. It's an interesting.

It's an interesting term for murder.

Yeah. Death by the act of throwing someone.

Out of a window.

Is the formal. Hum. Humorous and.

Great. It's a great. Well, it's.

It'S funny. It's. Is it Schen, Freud? Is that what it is? It's, it's, it's that kind of funny. That's.

Schadenfreude is enjoyment of other people's misery. Right.

Well, that's part of the thing that I can't help but have a little of when I hear about Russia in particular. You're like, yes.

Warren Buffett would say, this will end badly.

He was talking about cryptocurrency. He said, I don't understand it. He said, I don't understand it. I can't see where any value is created. And he said, I think it's going to end badly.

Well, and Munger says even worse things about it.

You're trading farts. Trading turds. You're trading turds. He says, your neighbors are getting rich. And you ask, why are you getting rich? He said, we're trading turds. Well, I don't want to be left behind. I'm going to trade turds, too.

Yeah.

That's awesome. All right, well, okay.

So that's, that was just. That was just it, you know. So this is a book that's been on my mind since 1971, and it was when I wrote my senior thesis at the college I graduated from, and it was on the wealth of nations by Adam Smith. And Adam Smith, 1776, very interesting year. Most people think if you're American, you think of the Declaration of Independence, and that's one of the three most important factors about 1776. But in March of 1776, a Scott by the name of James Cook produced the first steam engine that produced 25% more energy than it consumed. And that's the start of modern.

Industrial capitalism is that when you have a self made, you have an innovation that has a 25% multiplier factor, you're into a different world. And then in that was in March of 1776 and I think in June the Wealth of nations was written another Scott Adam Smith, who was a philosopher of, he was a professor of moral philosophy. There was no such thing as an economist in those days. And he said, you know, the secret to this new way of doing things is the division of labor. Have one person doing one thing that they master and have 25 of them doing different things and put it all together. So it's the, the first real description of the assembly line.

Yes.

Then he said then, then countries themselves shouldn't try to do everything. They should do what they're really great at and trade with other countries who are really great at something else.

Theory of Com. Comparative advantage.

And then you have the Declaration of Independence and that's the trifecta. Yeah, yeah. And the US was the colonies were just ready for these new things. Right.

Yeah.

Well I, here's what, as I look through my notes right now and I think about this Dan, here's at least a challenge to consider, roll around in the back of your head which is when you look at your mainstream books that you've worked on with than Hardy, I think this one could become a mainstream book because each one of your big mainstreams like who, not how and the Gap in the gain started out as skinny little quarterly books.

It started off as just a concept in the workshop. Yeah.

And I, this, this could have enough impact because with young people as well as people who are confused. And, and one of, one of his phrases that Richard Mayberry has, one of his books is are you Democrat, Republican or confused? And, and he also has a lot of material about libertarianism and I would consider is the not moronic version of that. That.

That'S a party but a mindset.

Yeah. Well, libertarianism is from what I've seen is pretty reactionary. You know, it's. We're not that and we're not that. But. Yeah, but the, you know, what are you, you know, and the, the only problem with them that I get the picture of the main libertarian is that they live in a fortress and they have 50 rounds of ammunition stored, you know, and they're, you know, and everything like that. And I've always felt that they.

It would be hard to have a party, Libertarian Party because five of them wouldn't like being in the same elevator with each other.

Yeah, yeah. They're. They're very much like what Mark Twain would say, you know, I don't want to belong to anything that would accept me.

That's Groucho Marx, actually.

Oh, it's Groucho Marx.

Okay. All right.

I don't know why I have.

Yeah. I wouldn't belong to any club that would have me as a member.

Yeah.

But.

But they are. And you're right about. I got a good buddy who's quite the gun. Gun fan, and he says, yeah, well, there's a certain point where lead is a lot more valuable than gold.

Yeah, yeah, yeah. Pretty well. You know, I mean, but you can do that in the States. I mean, everybody can create their own church in the States, you know. Yeah. Yeah. Something like every month, I think there's about 20 new organizations that get their religious tax break.

They.

They. They submit and say, I want to have a religion. And they've got a check box. And if you check all the boxes and you got yourself a place and you got chairs and you can put butts in the seats, you got yourself a religion. And that's how the United States solved the religious war problem. They just turned it into an entrepreneurial activity.

Yep.

I mean, if you. If you had a little bit too much tequila down in your compound on Baya, you might think that you have some religion, something religious going there.

Yeah, yeah. Enough tequila. It does that to you.

The Holy Spirit in one form.

Cross over to. I don't remember what happened last night. You know, you had a religious experience.

You know, you had an evangelical experience. Oh, yeah.

New form of manna from heaven.

Yeah. Yeah. Well, thanks for this, Gibbs. First of all, it's important feedback to me, and. But it. It's. It's a very surprising book because no one zeroes in on the unique individualism as the starting point.

Yep.

And, you know, because once you get into that our ideology is better than your ideology, then you're. You're dead in the water. Right. You're dead in the water.

Yeah. I think this is definitely something where you could lead people down a logical path, because ultimately, no one likes the idea of stuff being stolen from them.

Yeah.

And also, you don't want to be stuck with a lowest common denominator who refuses to work or create effort and expects to be rewarded, just like the most productive members. You can always deconstruct this. And, you know, we're.

Capital. It is capital. Where people believe that capitalism fails. Have. Has nothing to do with true capitalism.

Well, first of all, they have no experience of being capitalists, so how would they know? I mean, if you're thinking that things are supposed to be given to you and they haven't been provided to you and that's a failure of capitalism.

You'Re, you're thinking wrongly. Yeah, yeah, yeah. And I think that the.

Yeah. I mean, there's the thing about capitalism that it can finance its greatest enemies.

There's so much wealth and generated by capitalism that it can completely fund the people who hate it, you know? Yeah. That's why I always, if you really take a look at it and look at the tech barons of the last 20 or 30 years and take a look at either their former wives or you take a look at their children and grandchildren. I bet the most of the money going into anti capitalism movements in the United States is coming from fortunes that were created by great entrepreneurs.

Yeah. And I, I, I want to hold a little this back for our next episode because I've got a couple specific things that I want to dig into that we're going to do in our, in our upcoming one. So I like where you're heading. Yeah, I think we're going to have a lot of fun in the next one. So why don't we wrap this one up? And.

So I want to thank you for one thing which, as I said, this feels like mainstream and it talks to a younger audience. And I think more young people need your understanding of capitalism, history and.

The strategic coach free zone mindset. I really do think we're at an inflection point and our schools and educational institutions need this kind of thinking. So let's continue to explore that because I really, I'd love to see a deeper going, even deeper than what you did today.

Okay. I'm totally up to it and I deeply appreciate your insights on this because we just got finished, I mean, two hours ago. I, you know, and I'm interviewed. So I have, you know, I've got outlines and a thing called the Fast Filter. And Shannon Wallers, who's one of the really, truly great interviewers, she interviews me and anything that she doesn't understand, she says, well, can you explain that? Can you give an example of that? And that all gets recorded and transcribed and then the outline plus the transcription goes to the writer and editor and they, they're off and running with it. So, yeah, love it.

Well, great job. I can't wait to read the real book. But this was a good, good whistle letter.

Yeah. Thank you. Thank you.

All right, thanks. Everyone, thanks for listening. Make sure you give us some feedback and let Dan know. Head over to Capability Amplifier or post a comment if you're in favor of and like the idea of a mainstream version of this book. Book. And you'd like a copy for your kids as well. All right, that's it.

Thank.

You.