Dan O'Beirne runs Magical Private Travel, a luxury bespoke travel company focused on Spain, Portugal, and Morocco. In a consultation with Mike Koenigs, he learned he should leverage 30 existing video testimonials and reconnect with past customers through recorded interviews to drive new bookings.
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I am Dan o'. Byrne. I'm the founder and a partner in Magical Private Travel. And what we do is we create customized dream trips, trips of a lifetime for folks that want to go way beyond mass market. They want to do things that are going to bond them and create memories of a lifetime with their favorite people, with their loved ones, whether it's family or friends. And our destinations are three. We do Spain, Portugal and Morocco, and we do them like a laser. And we do that so well because we've been living in Spain now for 20 years and have property over in Portugal and travel in Morocco often. And so we help people, you know, go way beyond the normal standard tourism or travel beaten path and get, you know, actually create experiences and connections with, with these destinations, things you couldn't find on your own in most cases. I just had the virtual coffee with Mike, which was an amazing experience. What caused me to pull the trigger on it was, you know, over the. I'd seen Mike over the years on and off, and I think both seen some podcasts with Dan, Dan Sullivan and with Gay Hendricks. When I'm having lunch, if I'm not with my wife, I'm usually listening to a podcast. And so I kind of go through different positive people I can learn something from. And so I've had. Had lunch with Mike a number of times. And so the, the chance to talk to him for was, you know, I felt like well worth it and it would be well worth it. And I'm very happy that I pulled the trigger. It been an amazing, amazing experience. So the, the amount of pay, the amount I paid, I think was a drop in the bucket, but for the value that I got back. And it's because Mike has been able to, to be able to. He's got so much experience in so many different areas that he can see things and that. That are harder for you to see when you're looking at your own business. You know, as they say, sometimes you don't see the forest because of the trees. Right. So I'd highly recommend anyone out there, if you're on the fence and you get an opportunity to consult with Mike, go for it. I think the biggest thing that, the biggest thing that is to really leverage those testimonials that we already have for our business. You know, we've got something like near 30 or so video testimonials with customers. There's probably a few of them on an old hard drive that are not yet on the, on our YouTube and so really get to work on those test and connect those and reconnect with some of those people and then also reach out to some customers to. To do a. An interview, a podcast with them about their vacations so that they can relive the moments and then also help other people, you know, get motivated to do their own special magical vacation.
