Day 10 - 12 Days of Multipliers

24 Jan 2026 · 1 min
0:57

Mike Koenigs presents a short marketing training in a YouTube video called "Day 10 - 12 Days of Multipliers." He introduces the "Money Phone" outreach system that uses only a mobile phone to engage 20–300 qualified leads found in one's contacts. Core steps: mine mobile contacts; scroll 2–36 months of message history; send micro-commitment messages; identify influencer-type contacts; find and offer something of value they need; use transformational storytelling (punch the elephant, describe the experience, reinforce a better life) to warm contacts and get them onto a sales call.

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