Mike KoenigsAi Accelerator and Superpower Accelerator

Day 6 - 12 Days of Multipliers

Name: Day 6 - 12 Days of Multipliers
Uploaded: 2026-01-20T17:00:08+00:00
Duration: 56 s
Channel: Mike Koenigs
Description: This YouTube segment (Day 6 - 12 Days of Multipliers) features Mike Koenigs sharing a first-person anecdote about being in a severe business crisis and…

20 Jan 2026 · 1 min

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This YouTube segment (Day 6 - 12 Days of Multipliers) features Mike Koenigs sharing a first-person anecdote about being in a severe business crisis and the tactical solution that saved his company: a free-ticket referral campaign. He organized an event with multiple guest speakers who offered free tickets to qualified prospects; his team called matched leads to offer seats, resulting in hundreds of attendees, low marketing cost, strong sales at the event, and subsequent enrollments in his programs.

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Have you ever been completely screwed in your business? I'm talking about bleeding money. Your business is falling apart. Your reputation on the line. Not only the embarrassment, but the frustration of rebuilding. I can't tell you how many times I've been there. But what I'm going to share with you is a free ticket referral campaign that saved my business. I put together an event, collected a bunch of speakers. The intention was for them to give away tickets to real, paying customers and offer them a free ticket to the event to see them. And if they're qualified, we would call them and say, hey, look, we've got one of the tickets. Boom. As a result, we got hundreds of people to attend the event. Our cost of marketing was extremely low. We had great sales, and these people enrolled in all of our programs and continued to work with me.