Fast Track Your Best Customers

It'll probably solve some energy, medical, human challenges and every industry should be affected by it. So what is it? It's just a tool, but I think it's the most important tool. Remembering that every one year wants something more productivity and the clients more money and they're looking at utilization of AI as a vehicle to get up to more humans. I always wanted to figure out stuff in a fascinated mind just why people do what they do and the way things work and along with supplementally with things to try to very curious and I think curiosity.

Curiosity, intelligence. We combined our unique abilities and created valuable intellectual property in less than an hour. I used AI. No one else did.

Dan said something along the lines of that would cost 250.

Ladies and gentlemen, yes, all of you, it is my absolute pleasure to introduce a true visionary and dear friend, Mike Ennis. Mike is a serial entrepreneur, master of marketing and pioneer in digital transformation. Today we're going to discuss harnessing AI to drive innovation and business growth. Mike will share some strategies to hamstring the genius that works besties in AI and explores endless possibilities. Get ready to unlock new levels of execution with AI. And that was written by AI okay. Hi. Yes. Yeah. Hi brother. Hey, how are you? Good. So, all right. So today I'd like to talk to people that have been sitting in this room all day going how long has everyone here been going through the training?

So we finished two cohorts, each of them 90 days each. So they started.

Last year. And basically everyone goes through a weekly session, not a playbook, where they learn a specific strategy and the next one doesn't ask me anything. So they get execution, all the questions answered. Kind of like what we were doing today. Free forum. So the whole idea is do something that you can get a result and have an aha and walk away with something that's I think that's the most important thing. So here's what I would like to start with is what is AI and why should anyone here care about it? Well, imagine all of human information and knowledge stored in a system that you can interact with and get an answer to just about anything. I did not say stored wisdom.

So I think it's the most transformational tool since the Internet. And I think it will help human beings evolve if it's used properly and make us more human, which I wouldn't necessarily bet on, but I think it's completely going to transform the way we think learn. It'll probably solve some of our biggest energy medical human challenges and every industry is going to be affected by it. So what is it? It's just a tool, but I think it's the most important tool ever invented. That was the second part of the question. Well, why should anyone care? I mean, it's sort of a rhetorical question, but it's like.

Let me add this to it. So what do you think? Well, let's. Quite a dude. Let's say the Internet and social media. So which I know is completely different, but most people don't use social media, they're used by it. So a lot of people are not going to utilize AI. They're going to be used by it. And I think there's a. We already are. Already have. So there. And so part of this discussion and conversation today is get, as our friend Dan Sullivan says, the problem is not the problem. The problem is how you think about the problem. So it's thinking about your thinking. So the opportunity is not the opportunity to actually think about the opportunity. So everyone here is here because they want something. Productivity, better clients, more money. And they're looking at the utilization of AI as a vehicle to get them to what it is that they want. And so how does one utilize this? Did not get used by it. So I'm going to share with Dan Sullivanism to answer that question, which is we built a clone of Dan for one of his books and he tried it out. He said, yeah, it's pretty good. But there's one thing I know for sure and that is people don't want to ask me questions. They want me to ask them questions. And I was. That was so profound. And I think you have to remember it's a tool and you have to make the main thing the main thing. And one thing, when we were at Genius Network yesterday, you played a Dan Kennedy video of Dan talking about who he thought you were. He just said, you're a student. Student marketing. And he said a whole bunch of other flowery, funny things too. And I think at the end of the day, there's a couple problems we all have. Number one, the main thing from a business perspective is how do you tell better stories that get better customers to pay you more money and for you to differentiate yourself? So you're seeing as a category of one. So I'd say that's number one, is make the main thing. The main thing from a business perspective. It is so easy. And part of the frustration of everyone that's been here in some way, shape or form is there are so many shiny objects. There are hundreds of new tools that are coming out every week. It's absolutely overwhelming. And I think you only need about 10 to really make a difference, really 5. That can make a profound shift and also becoming a specialist. So the last thing on that is we all have people problems. Our first problem is us. I get in my way, you get in your way, and we forget how to dream bigger and be positive and all that. And then we have people who work for us who stop evolving, they stop growing, they stop learning, or they don't do what they need to do because they're unresourced for their trauma gets in their way.

So I think for me, I have to look at this from a beginner's mind, right? And I also have all this preconditioning of how I've done my life, how I figured things out. And there's an advantage with not knowing certain things when something new happens, because now you have to unlearn all of the things that you. So I think in order to best adopt AI Again, I can only speak for myself. I have to unlearn a bunch of ways that go about it. And the way I equate it is, you know, the first recorded use of the word entrepreneur was in 1804 by a French guy named John Baptiste say, who said, an entrepreneur is an individual that takes resources from a lower yield to a higher yield, from a lower level of productivity to a. A higher level of productivity. So whenever you make something better, that's entrepreneurship. So an analogy I've used to explain that there are axes and lumberjacks there chopping down trees, and then all of a sudden, someone invents a chainsaw. It is a more effective, efficient way to take down a tree. And if you're the first person to show this chainsaw to a bunch of lumberjacks who have made their whole life putting forth effort and chopping down trees. You're taking my job. Exactly. They're going to be like, what? They need them. First off, their worldview is it's very hard to wrap your head around, this is a better thing. And it's very hard for taxi drivers or hotels to accept Airbnb or Uber and all of these innovations. And now we have one that's infinitely faster, greater, bigger, and affects everything. It's not just an industry, it's everything. And so when there's. It becomes a. And you're talking to a world filled with, for lack of a better comparison, lumberjacks. And all of a sudden you have the most efficient. It's a lightsaber that can think for you and can clone Yourself and you don't even need to hold. It replaces some of the most creative cognitive skills and does it better. So with that, most of things that are going to change, I don't even know what that is. All I can do right now is, is sort of prepare my mind and learn the abilities that I need to do. So my question here is.

How do you think about this? From. Because I've seen you, you're a promoter. You are a guy who studied marketing and sales. You actually like Taylor Tay more. That's really.

Yeah, that's a good.

So I've seen you adopt a bunch of things, but this you've really taken a liking to and I think you do. You know, we've. I've sat in rooms with people that are brilliant in AI, but they can't communicate it like you communicate it ways to just everyday people on how to use it. So I think there's the ability to translate this to others and how you position yourself. And I think the, the years of marketing that you studied in salesmanship applied here are really valuable. And I think if every person in this room left and said, okay, I know how to double my productivity, I know how to write a copy, promote myself and position myself in greater ways, they would all have an advantage. They would have a great advantage. Because I think no matter who.

What I'll say with this is that since you talked about Dan Kennedy last interview I did with Dan on my podcast and I've spoken at a ton of his events, he used to speak at all of my events back then. He said, you first get paid for what you do, and then if you're really good at getting paid for what you do, you then start getting paid for who you are. And so famous people do more.

Than they do wedding, right? So once you become a who, like a Kardashian, or you become like someone famous, you could just simply get paid to walk into a room and you have all of these personalities and all of these people now you have a system that can do a better what than most of the people. And we're going to see people that were really known for what, who they are. Now someone's going to come along with the advantage of AI and they're going to blow them out of the water. So how does one harness this to make themselves not only a really effective what, but a really effective who? And so you're known, and I think you as an early adopter here, no matter what happens, because there are people that are way better at all this shit. Than you are, for sure. But the way that you're packaging it and the way that you're presenting it and making it useful, it doesn't matter because there's always someone smarter than all of us. Yeah. But they're not out there promoting, they're not out there packaging. And so this still requires unique packaging. So to simplify, my question is, how does everyone here with these tools become the most effective what? And the most effective who? In their worlds. Not our worlds.

Yeah. So I wrote down a couple ideas while you were going through that. Thank you, by the way. So when you talked about getting paid for what you do versus who you are. So it's like information has no value. There's a very famous person who was in the room with us today, and he asked me some questions. He said, I've got 150 hours of interviews. And I said.

Value anymore? Back when we started info marketing, thud factor, a whole bunch of books meant something. We got a stack of stuff and we'd pay for it, and we'd go to Carlton Sheets and yada, yada, yada. And it was like knowing that we had.

That stuff meant we could re reference it, use it when we needed it. So it was like just in time. Learning had value. Internet destroyed that. It didn't devalue information. It just meant all information was kind of available all the time and you knew how to get access to it, or you could pay for it cheaper and then think about, what AI now? So here's the evolution. I answer your question, but I think evolutionary. I was thinking about, like, what do I see in one experience? First of all, a lot of anxiety. I had an anxiety attack this week thinking about AI because I got overwhelmed and I thought, holy crap. Looks, I got my head around this pretty well, but I got scared because it's moving way, way too fast. And every evolution of the next version of ChatGPT is going to make a bunch of businesses obsolete, bunch of jobs obsolete. And there's a whole bunch of people who have never touched or used AI and they don't even know that they should be afraid of this little phantasm that's floating around. That terrifies me.

So what's the gear? Curiosity. That's your greatest quality, by the way. You're endlessly curious. You'll talk to anyone. It gives you access to anything and anyone. And that's a human skill. That is the AI skill. I'll just say this, even though I'm interrupting. I've never had that discussion with him about curiosity. In that it's something I rarely see. But that is also I think my greatest advantage is I'm sensationally curious and I ask people a ton of questions and I always want to figure out stuff. Fascinated by just why people do what they do and the way things work. And I'm always meddling with things to try to. I'm very curious and I think curiosity. And it was in Einstein said curiosity is more important than intelligence. And you know what else is? He said the other word. I think it's your other greatest quality, fascination. You're fascinated. There are good reasons and that's a human skill. There is not another dope out. So if you go from listen to that, huh? This is an I love you conversation here. But anxiety to curiosity to here's what happened. It's what happened to me the first time I really used AI and I was like, I'm not sure. I was scared. I'm sitting around kind of sad. It didn't work for me. I got frustrated and I got that call from.

Peter. He said, will you speak? But then I had kind of figured out a few things and it was like, I'm going to get great at this. I'm going to hang my reputation on the line. So I think a willingness to take a risk on your reputation, your identity leads to.

That shift. Like, what is it? If you think about what is it that made you make the biggest shift in your life and learn the most in the shortest period of time? What was it?

Desperation more than inspiration. Some people again, inspired. I was just in a lot of pain and I needed to get the hell out of it. So I needed to find a way out of. To quit drowning. And so I.

You know, it was moving away from pain, not towards pleasure. And I think I just had enough frustration where I was so sick of it and I was putting forth effort. But you know, it's that whole there's no relationship between being good at what you. Desperation versus inspiration. I think you just nailed it. What would cause you to make a shift in behavior that reprograms and rewires your brain. And I think what happened when I witnessed the abundance, the access to every all information again and knowledge too. It wasn't just information.

So I wrote down so that you go from info, knowledge, wisdom. So the implementation thing is record everything and learn how to ask better questions. If you stay in a state of curiosity.

Fascination and abundance.

There is almost nothing we can't figure out or solve. Now with AI and Stone.

I just heard this and I looked it up. And it's seems to be true that human knowledge is double in every 12 hours now. Most of it is crap. It is not wisdom.

There's a lot of data that you design, but data has to be turned into something. So back to what you were saying earlier about how I haven't been able to adapt. I'll tell you, my secret is simple use cases. I go out, I ask a lot of questions and I'm like, I think I can figure out how to fix that. And I'm resourceful because there's more.

Nothing going on. It's a good programming.

I think for me. I've always attempted to put myself in proximity of smart people that know more about shit than I do. And I always kind of start with the beginner's mind that I don't know anything.

Human skill, by the way, proximity, that's another writer downer. That's your other third greatest. If we're going to do it in order, some area, fascination, proximity.

I want to position myself at the top of other people's agendas and that requires I want to position myself at the top of other people's agendas. So I'm useful to them and I have many discussions. My friend Dave Keckage, who passed away, spent half his life in a wheelchair. He wrote 100 credos. And one of the things he put in his credos, you know, life gives to the giver, takes from the taker. You know, says that up there on the wall. The title of one of my books, like gives to the giver. And so in order to position myself on top of other people's agendas, I have to give more than I take. I have to have my want of what I want to not be greater than my gift. And so in order to position yourself, like even with my consumer awareness gadget carpet cleaners, which I talked about earlier, since we're recording this, it was one of my first marketing tools. I had to figure out how to make how to sell something nobody wants to buy. No one's excited about hiring a carpet cleaner. Some things are bought. People go buy food, they go buy clothes, they go to concerts. That's enjoyable. No one gets excited about hiring a carpet cleaner. Like I helped the cab business in the corner.

It's one of these that I want to go to the DMV and get my driver's license. There's nothing exciting about that. So when you have to figure out how to persuade or sell people something that nobody wants to buy, it makes you really think about the position that they are in and my consumer awareness guy, even if they never hired me. I talked about your consumer awareness guy again. It's ok. But here's the thing.

Make your advertising useful. Make every single. So the point is, be useful and valuable to people no matter what. So if you're going to use AI or if you're going to use a broom and, you know, just be useful with it. And so it's. The world wants useful, enthusiastic people that care about them. People do business with people they like. So you can get up there. I've heard some very smart AI people. We've been in the same rooms with the people that create these platforms, so. And some of them are boring as shit. They are empowering, they're knowledgeable, but they don't know how. So here's what I think. Some of the greatest opportunities to be a human. Yes. If you're young, don't just live behind a screen. Go talk to people, go interact, ask people out on dates. Even if you're scared shitless, don't think of it as rejection. Think of it as taking a survey of who has good taste and who doesn't come up. Even if you have to trick your brain into like, go out and talk to them, you know, talk to people. And that is where I think there's going to be this chasm of now that you can have AI write for you, talk with you, speak for you. You don't have to go and perform. But you know what? Getting on stage, doing the things that scare you, that is what's going to accelerate you. Because you can't have fear without excitement. And you can't have excitement without fear.

Because I want to punctuate what you're talking about. Here's my prediction. In the next.

Two, in 10 years.

Entertainment is going to get classified as AI entertainment, human entertainment. You know what one of the most valuable skills ever is going to be? That's going to be restarted. Respected and loved, playing real instruments. I guarantee it's going to come back like a savage. Being a real artist, being a real speaker, being someone that just can create something because when the machines can create it all, it becomes a scarce resource. And you know Cal Duur, who I've interviewed before, he's written a whole bunch of books. You know, he had this one first book that he became well known for was so good they can't ignore you. And that was a line from Steve Barton when he was asked, what makes you a great comedian? He's like, what makes a great Comedian, you gotta be so good they can't ignore you. So when everyone has access to AI, how do you utilize it so you're so good that the way you're using it, they can't ignore that. So here's the part two to stack to that.

So everything you've been talking about, your last one, your qualities, is positioning, right? You reach out to that. So every problem is a storytelling problem. That's a classic marketing thing. The reason why I've been good at and successful at and I get asked back to speak about AI is because I open up with entertainment. I use it, whatever the latest thing is, whether it's data generated music or, you know, before puns and whatever, it's entertainment.

So when you think about what's the problem every business owner has, how do you differentiate yourself? It's storytelling, but it's packaging, positioning, messaging. I heard those words for 30 years and I don't think I really understood them until six years ago. I really got it. I'm like, ugh.

How do you make yourself unique? It's like, look.

I am not special. I'm far from it.

But I figured out how to navigate a weird brain.

Just like you figured out how to navigate a weird brain. And if you listen to Dan Sullivan, he says 5% of the human population are entrepreneurs and all of us are aliens. If you're here and you figured out how to be successful, you figured out how to navigate your unique weird brain and package it. Here's my thing too, that I've thought of a lot because I've read over a thousand books. I've gone to more seminars than almost anyone I know. I've done only a thousand. There's got to be more than that. I keep it saying that.

It'S hard to keep track of it at this point. You should update your number.

I've been a ton of therapy. I've sat through many 12 step groups. I'm always working on the flawed human that I am. And I hear people all the time. They come to any learning event, anything. I'm trying to learn something. I'm trying to figure this out. And there's a whole bunch of people here. And every person here has a different.

Worldview. Problems, challenges, opportunities. Everyone has. Everyone here has a different definition of success. And they're all trying to figure stuff out. I find it kind of funny because people are like, what do I need to do? What's the next step? Where do you know how to do this? And it dawned on me that you're doing it by sitting in a room that you're doing it by reading a book. You're doing it by listening to the podcast. And part of it is what you do. It's just the willingness to actually be on the path. It's not that you arrive anywhere. You're just on the journey. And some people are not on the journey. I remember before the Internet existed, 3% of the American population owned the library card. Most people do not read. Most people in our world, we're like, you know, these different speakers, you know, these different personalities. The average person does not know who the hell these people are. There's movie stars that everyone knows. There's socialism and communism gets recycled every once in a while. That's where the tipping point of envy and resentment shows up. It's a lack of a willingness to be curious, resourceful, to learn to shift behavior and get outside of a paradigm. A lie you've been telling yourself all your life or someone else after that view. At the time we're doing this, most people do not know anything about AI. Nothing. I mean, they've heard about it, they may be dabbled with it. And most people sitting here are thinking, I am behind the curve. From there, most of the abundance that. So I go from Peter Diamantes. He has Abundance 360. I created the very first event that became Abundance 360. And most, of.

Course.

Peter d. Man does abundant360. So the whole abundance movement is driven by CRSP. So people are like, I'm going to go to this event because I'm afraid to be left out so we can care about abundance. But it's like, holy shit. So here's the thing.

FOMO drives so much. It really does. And people, it's one of the realest of real ones ever. I would say, like with the Internet, it was still kind of trying to figure itself out. This one is undeniable. Yeah. Yeah. And so let's. Since we talked about Dan Sullivan, I'll ask you the question this way. So Dan has this DOS conversation, and the DOS conversation is if you ask someone, if we were to meet three years from today, what needs to happen?

You said DOS conversation. You mean the Dan Sullivan. Yeah, it's DOS conversation. But it's a Dan Solomon question, which is, if we were to meet three years from today, what needs to happen both personally and professionally, for you to feel happy with your progress? We could say, if we were to meet a month from today, what needs to happen both personally and professionally, for you to feel happy about this? AI conversation or six months from today, and everyone would have a different idea. But whatever your answer would be.

There'S the DOS is dangerous opportunities and strengths. So every human, myself included, there's all these dangers that I have in my life. All of us have opportunities where we want to go, and all of us have strengths. And people don't reach their opportunities if they can't eliminate their dangers. And so there's real dangers. Like there could be a war or there could be an illness or a sickness or. I don't have the money. You know, I want to buy something, but I don't have the money. Then there's a psychological danger. I don't think I can learn. AI oh, I'm too. It's too, you know, I'm too old. Oh, I'm too young. I don't have. And so most of the things that stop us from doing what it is we want to do are not real threats. They're psychological things. And so the psychological dangers are greater than the physical dangers. We're actually in the safest time in the world in human history, although since the pandemic, it doesn't feel that way before, you know, it's safer to fly than it ever has been. But when 911 happened, it didn't feel safe psychologically anymore. So the psychological dangers are what kill people today more than they are the physical dangers. Even though there's a lot of physical dangers and there are wars, there's a lot of difficult, terrible things that are happening in the world at any given time. But most of the stuff that we make up is our own worries, our own psychological dangers. And so in order to reach your opportunities, you have to eliminate or minimize your dangers. And the way that you do that is you borrow from your strengths. The more that you can strengthen yourself in different areas, like, what are the great things about you? What are the awesome clients by investing the time here at home, how many of you feel more capable today at 4pm than you did at 9am this morning as it relates to AI? That's pretty quick, right? You learned all kinds of stuff. I mean, there's all kinds of. Now you're not an expert. And most of it, a lot of people are like, I just heard of the app. I haven't even used it yet. But that's a huge leap. And if you consistently do that every single day. And I sucked when I first started studying marketing. And I was. And I was living off credit cards, but I had this enthusiasm. I was like, I'm going to figure it out, I'm going to learn it, I'm going to keep doing it and then pretty soon the reason most people don't get in better physical shape is they're not with you. So we got Dr. Jeff Spencer here, world class coach, trained some of the world's top professional athletes.

Himself.

Basically most people don't work out because they're not willing to work through the burn. Because if you've not lifted weights or run or done anything and you just decide, today I'm going to start working out, you're going to be sore as shit. It's going to take a few weeks before the soreness goes away. But when you work through the burn, all of a sudden you get stronger, you get muscle, you get endurance. And most people won't work through the burn. So my question to you is, what's the best way that you think to work through this bird in order to get from what I do with all this to man, I feel pretty good and I'm pretty skilled at this right now. Because you have now figured out how to make a few million dollars a year with something that you weren't even doing a year ago. And you're not that bright, nor am I.

Put a lot of effort into it. So here's the best way to work through the burn. It's one of three things I've been thinking about this a lot. One of them is to create a really useful product and use AI to tell a better story faster, to sell more stuff to a better audience. Classic marketing. Another one is learn the tool to become.

And I like 10 times, 10 times more useful to other people than you were. And right now that's like shooting fish in a barrel. Back when I started doing Internet stuff, way before there was an Internet like acoustic coupler modems with rotary dial telephone in the 70s and back when it cost 15, I don't know, it was either 5 or $15 for a roll of thermal paper to put in a Texas system. I need a screen. It was printing on paper, right? But I felt like I thought this is the library of the future. And I always loved information and I like microfiche. Back in the oldie timing days, well, you don't even know what the hell that is. Obsessing with information and accumulating information and stacks and stacks of magazines and I just wanted it, I wanted access to information. It's because I was good at recalling useful things that would help someone and solve a problem. It's like Mike will know the answer to that. So it's good at it. So the point is, I think AI can make it 10 times more useful and smarter without even trying. It's actually to unlearn how to think to be more effective at it. Okay, so it's selling a better product, becoming more useful or collaborating. And the story I started out with today with what happened at Strategic Coach when we did an exercise, we combined our unique abilities and created valuable intellectual property in less than an hour. If I used AI and no one else did. Then we made a little video commercial and Dan said something along the lines of that would have cost $250,000 and four to six months of work if a traditional agency would have done that 15 years ago. And you do it in 40 minutes with basically free software. So the fact that you've got access to literally trillions of dollars of information, knowledge, tools and infrastructure to build almost anything on a limitless basis, I think the first thing is you've got to be useful first and purpose, yet a very human quality, which is what we're really afraid of losing our relevance and purpose here. So I think being a little bit afraid is a good C. But the easiest one is.

Solve someone else's problem and get paid for it. The second one is sell something better, make something better, make yourself more unique. The third one is collaboration is so damn easy. Because I know if you and I sit down and we have a goal, say what's the biggest problem everyone in Genius Network has that we know of? And today we talked about it like emails. One, this is another one, put our heads to it. We can find a who or find a how and build a solution or a tool, or acquire one and package it better than the whole.

Here's what I'm saying. So you've heard of the content economy, the attention economy, you know. So Evan Carmichael, we had a couple of guys here at the last hundred day meeting and they have an app called Thoughtful and it was about curation and the term came to curation. There's an endless amount of courses we could talk about and I'll ask you that. There's an endless amount of great information, but the ability to curate it. And so is your learning stuff. What's really helpful for people is not all the shit that they can use, it's the thing that they can use to solve the thing they want to solve. So the question what needs to be solved? Is a great question. So for instance, if I am going to choose from thousands of podcasts, thousands of books, all kinds of things, I have to sit the focusing question for me is what am I trying to solve in my life? That's what gets my pygia, you know, so that's what I'm going to focus on. And most people, we have a genius network member named Todd Murphy. He has a quote which is you can't read the label when you're inside the jar. And when you're inside your own jar, it's good to have a sounding board of other people that care about you that can literally help you think about something because when you're in the middle of it, it's really hard to see it. And so that's the advantage I think that we all have here is we're learning about these things, tools, not just for ourselves, but so we can have conversations with other people. You talked about asking questions earlier and being able to find out what they need solved. And then while I was listening to you, here's this is such a not aha, but it's big aha because it's amplified. So earlier today you were giving track some advice. It's about listening to what people bitch about. What did you say? You got different ways.

Their complaints and right now I'm going to make it my mission to rephrase the way I ask people about their complaints. So it's more emotionally painful. I'm not sure I'm talking about the best way to do that right now, but the whole idea of PT, clothes, what are the greatest opportunities we're given? Trex Palmer is in here. He's 13 years old. He wants to make a million dollars as fast as possible. And they were giving him advice, entrepreneurial advice. It would be like convenience. That's where there's trillions of dollars standing in plain sight. We all want convenience. We're afraid of being irrelevant, our businesses becoming less relevant, labor problems, lack of learning.

All these very intimate problems. Again, if we could create more convenience and help humans be more human. So when we're going to the qualities so we can.

Be more curious, you know, it's like think about, I think the combination, the crossover between convenience and human like qualities and human entertainment.

Those are the greatest opportunities that stand in front of us right now. Because the things that used to kill us don't kill us anymore. Anxiety and depression and addiction are the things that are killing us. I feel it more now. It's like thick as tar.

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All right, so can I ask you some some. Let's do some rapid fire questions so we can get to some practical stuff. So how do you choose what to learn and what to avoid when it comes to AI, especially with limited time? Yep. So being useful, creating useful things and being able to spend more time in my unique ability. So in my case it's creating higher value products for better people, which means using finding tools that tell better stories faster. So today we used a bunch of different tools that are in the arsenal of the top five to 10 that I use all the time and.

I.

Set timers so I allow myself so I do not effort, I do not waste time. So I treat.

Everyone on my team knows I value my time at $10,000 an hour. So that's the way I behave and I behave that way and I made the biggest impact of my income and my value and also when I play and make things about my unique ability. In my case, I think I've been writing really good books lately and it's because they're solving my problem and solving the pains and complaints that I hear other people have to do. So that would be. And by the way, these are the questions that were compiled as a result of the conversation. So I'm just going to ask them because they're kind of what we all talk about. How do you choose your top 10 absolute industry and stay on top of the ever evolving landscape without getting distracted by shiny objects? Yep. So the first thing is I found tools that help me not waste time playing with bad tools. So I have really strict time limits. I will first of all anytime I see something so I have access to a lot of information. I subscribe to YouTube and that's the only social media channel I use because it's easier to Judge if something's valuable or not. And I don't click on or use any other social media unless it's someone I really, really trust. So that's the first thing I just eliminated poison and time wasting.

And I demonstrated two tools today that I use to determine if a YouTube video is worth watching. And I always, the only thing I spend time on is something that solves a problem I have or someone else has. So my top three, I just say no to it. So I've created lots and lots of really, really tight containers. $10,000 an hour value, tight container, filter everything. I have a giant clock. It's a countdown clock and it's on my phone. That's what I do. Ten minutes goes by, I kill it, kill it fast, because what did I do? I just burned 2,500 bucks.

So then I'll answer the second part, which is the what tools are the best to help get there?

So the first and most important thing is the sooner you have a discipline to record absolutely everything all the time. You're amazing at it. You just record all the time. But everything I record, I tag it and I name it. So I've got a lot of stuff, but I can find it fast. So I use Otter all the time as business tool I've been using for a long time. But there's read AI, anything that captures, transcribes. I have two things that I run for every Zoom meeting. One is called Fathom, which is really good at creating transcripts and recording stuff, and it's downloadable and editable. And then I use Oasis because I can brainstorm really fast and I can get a result, I can send it to someone. I use castmagic, which creates a lot of content that I can look at. This thing called Chathub gg, which lets me run six AI models at the same time. And my approach, saying my approach humans, which is if you think about you, I'll tell you one of the reasons why you're so successful is because you have a massive database of people who respond to you to see your position well, you can ask 10 experts the same question.

So if you get 10 responses, you can tell if 60% of them are crap instantly if they don't know what the hell they're talking about. So I use AI the same way. It's like if I can talk to six things at the same time and look at it. And now I'm deciding which is best and most effective and most valuable really, really fast, slight effectiveness, time savings. And I've learned How to answer a lot better questions. I think AI made me a better communicator really, really quickly. So the answer is fewer tools, more filters. Value your time. Get away from poison.

Good. Very good. All right, so next question is, what is the best way to find an implementer to help with the execution of AI tools and strategies versus doing it all on your own? Okay, so there's.

I'll insert a shameless plug because I solved my own problem by creating my own solution. So the first thing I started doing when I started learning AI is I started networking with a bunch of other enthusiasts, and we got together, we shared, and we masterminded, we brainstormed, and we collaborated and solved each other's problems. So it turned into a little mastermind. And then.

The next requests are, how do I find someone? Just like that. And like, well, they're harder than hell to find. And they're like, it's not just knowing what tool to use and what order, it's how to use, figure out a use case, and then how to stack them. So you kind of need a combination of someone who's got an engineer's mindset, but who's a marketer. First. They have to understand good communication, and they're fairly high on the fact finder. So the Colby is a higher fact finder and a higher implementer. It's right in there.

So, for example, Brad and Joe, my team, they're.

Fractional AI engineers or officers also, in addition to lots of other stuff, they do what I would say right now, for anyone who's looking for this right now, there's a massive plethora, plethora of AI agencies that are popping up, just like digital marketing agencies diamond does, and most of them are a bunch of things, but they're figuring out a lot of this stuff, and they're consuming massive volumes of content. And what you do is create little projects. So it's sort of like the fiber economy all over again. Get someone young and hungry to solve a problem, and they've got to get used to your business use cases. But that's the mindset, and I think this is one of the greatest opportunities for young people ever. We did an episode called the Clear Collar Worker that we just published data, and so blue collar, white collar, clear color is the AI.

Engineer. Okay. Yeah. Cool. All right, so what are the most effective use cases of AI in different industries to provide a broad view of possibilities and spark new ideas? Yep.

First one that's the easiest is fast marketing content. So, like, what we are demonstrating right now we're creating content. It's being recorded in real time. It's going to be transcribed and turned into a bunch of marketing content. Follow up newsletters with Cast, Magic, Oasis and Otter for the most part.

Breathtakingly simple. I'd always start with marketing. That's the easiest right now. Make a better story and then learn how to create derivative content. And if you can teach someone on your team to do that too, that's an accelerant. The next thing is in my book there's.

A mindset model, Millionaire mindset, billionaire mindset, trillionaire mindset. Millionaire mindset is we're going to increase productivity and increase revenue. So it's a time saving mindset. Plus just using cheap off the shelf tools that are like one step off prompt result. The second is to automate. And right now these are things to look up.

One is called main.com, another one's called airtable and there's Zapier. Those are kind of like the three that you use right now. It's fairly easy and cheap to automate any big problem. That's super annoying, you know, lame of things you would say.

And then the third is commercializing a solution that you have. That's the trillionaire mindset. And so your unique ability wrapped up with automation commercialized.

That one person, billion dollar company is going to happen really fast because of that mindset. Do you think you'll ever do that?

I'm going to tell you why the answer is no.

How many people answer that question?

More does not make me happy at all. Less does. I don't need more life. Like I'm really happy. I like money, but I've been married 23 years, you know my shit buddy.

Like.

I have a tool that made me more human, but I'm happy because of it. I'm working with people I love.

I'd rather create a couple billionaires or more millionaires than I just want to be with them. Collaboration is what I love. I don't really care about me.

I'm a lonely entrepreneur.

That's what I, that's what feeds me.

It'd be interesting if you actually, who becomes the first billionaire? What one person billionaire or what they would say, how they actually got there because it's, it would be interesting to, you know, you don't know what it's like to run a four minute mile. If you've never run a four minute mile, you can maybe know what it's like. There's observational, maybe there's, you know, but to actually see here's what it is, here's what it takes. And yeah, it's just break it down to making money. Call it the millionaire mindset, the billionaire.

It's amplified value creation, improvisation are some of the concepts that I think I've seen the most breakthroughs happen the fastest. Yes. Look, I mean they can have to make it real.

Nothing happens if someone doesn't have the vision to make it happen. You know, I mean, you know Elon Musk wants to colonize Mars. He's not colonize Mars, but he wants to. Right. And until someone actually starts down the path, there's no way it'll ever happen. Right. Launching all those rockets that fast either. Exactly. And so how sweet are you? Thank you. And so.

When it comes, let's take something that both of us know how to do relatively well. Not at billion or trillion dollar levels, but million dollar levels. Right. We both run multi million dollar businesses currently.

But I ain't running. No, it's a miracle. Yeah, it is. I'm not running some hundred million dollar a year company. I'm not running a million dollar company.

So what I would say though is selling money at a discount is one of the easiest things to sell. I would much rather teach bets around.

I will look at your health issues. Much harder to sell that stuff. One thing that someone can learn from an event like this is there are a ton of people that you could walk into their office today with what you learned just today and show them how to leverage themselves. You can write an ad for them that's better than what they're currently running. You know, seemingly easy. Yeah. It's funny, I would teach advertising people that are in the advertising business that need more clients. Go get Valpak coupons or money mailers that you get mailed to your house's junk. Look, every person in there is spending money to try to get clients find their physical address, write a better ad, send them a copy of their ad saying hey, you're currently spending X number of dollars to run this automation.

For you. Would you like to have a conversation about it? You will get phone calls, people will call you up, they will want to give you money. And so if you can.

Every person bought your course and came here because they were buying money at a discount. Out of all the stuff you teach productivity, how to make more money is a lot more exhilarating than how to increase your productivity because everyone has Greek goins and everyone wants to make more money. Right. So my other thing is tell people what they want, give them what they need. So it's interesting the way you answer that because.

You have survived cancer, you've gone through a lot of stuff, and you know that you can get someone's attention. But underneath all the salesmanship and all the entertainment, is this a sweet guy that wants to help people, but you got to get them in the room somehow, right?

Yeah.

Here's the thing. I never goof in money, because people that say money isn't important, I live without it. It's really important.

I grew up in a really cold place in Minnesota. It's a nice place to be from. I'm going to my 40th high school class reunion this week, and I just.

Drop the disaster bomb. But it's going to be grueling. Most of them never got out.

Well, that's another thing, too.

People say money can't buy happiness. We went to improv class and came up with a line where we had to follow up with a line, money can't buy happiness, but poverty can't buy shit.

And the best way to help the poor is to not be one of them. And the other is, I buy happiness all the time. There's lots of things that money allow me to buy happiness. And even if you're a miserable person, with money, you can buy someone medical care, you can help someone that's struggling. So even if you are miserable yourself, with money, you can help a lot of people out of misery. So money is a very valuable thing, and at the same time, it needs to be a servant, not a master. Because both of us know a lot of very wealthy people that it's never enough. And, you know, we got Ken Waltz back there, and that guy knows billionaires. Some people, they got more money than I could ever fathom that go to him because they got all the money in the world, but they don't have the joy, they don't have the happiness, they don't have the presence. So hanging out with billionaires is fascinating. I know quite a few of them. I've watched the interviews with them online. Yep, it's an interesting thing. All right, so let's get back to some practicality.

So how can sharing success stories and examples of AI implementation inspire and motivate others in the community? Let me preface it with this.

When I learned that I could have success doing what I did teach in my carpeting business. Let's just go to that one. Then I started teaching other people. And a lot of the people I would teach would buy my course. They would use it, they would have success. Others would buy the Course they wouldn't go through it, they wouldn't do it, whatever. And what I learned about that is that someone can look at you or they can look at someone else and say that person's successful, they can look at someone else that use it, that person's successful, they can do it. But the real obstacle is how can I do it? That's the biggest thing is you can see all these other people that have got it. But until you can be like, how can I? Jeff Spencer has had to go through this with mindset stuff. Well, yeah, but I'm not one of them. Well, what is one of them? What is it that makes a champion mindset? Right. What is it that? Why is someone a winner and another person is a loser? So winners find ways to win and losers find ways to lose. Every person, wherever I'm losing in life, I have figured out a way to lose. Wherever I'm winning in life, I figured out a way to win. So what? So how can sharing success stories and examples inspire? Alright, so I have an idea for the very end of today when we do kind of a ramp up integration and how all these tools come together is we'll capture some of the successes, some of the people that have been through our program and.

I have some of them. But you can't get transformational stories unless you're in person sometimes. And you don't get the same one unless you're doing an in person conversation. So one of the things that Matt brought up is how do we create things.

With competition and success? And I gotta tell you, the honest to God truth is I hadn't thought of that specifically. I can't believe that you're a sports guy. He spent you time and competition and know the value of doing that. We brought it up some variation on this as well. How do we create this community we opened up today with, you know, what's something that you've experienced and what's a transformation you've had. It's not all financial, right? It's like I saved some time, I inspired someone and created a better product. And a little speechless could still. While I was doing online info marketing, everything was about getting that testimonial and I'd string together a bunch of testimonials so more people would buy stuff and trigger God, if that person can do it, I can do it too. I knew every psychological trick.

That made me sick. It didn't leave me well, so I'm rethinking that through a completely different lens right now. How can, how can we celebrate success by capturing the transformation. The real answer is how do we create more use case examples that are specific. And that's what's wrong with AI right now. There's all these tools and all these shiny objects and not a lot of successes, not a lot of specifics. People are like, yeah, it's good, it's making me think.

It's like, I did this, I got that, I did this, I got that. And I, I know what the answer is, but I can't give you a better specific example than I need to capture better successes while they're happening and automate them. Better to take my own advice.

Here's why. Because we're in the world of people talking about moog shots all the time. And even my goal with say 20,000 lives a year for people that are dying in low page addictions. Well, for one, that's not going to happen right away. Secondly, I hope we can get to that. But ultimately, like you don't change a bunch of lives. I think it's a cop out where people are like, I want to impact a billion people. Yeah, you haven't even helped yourself yet, but that's five. I like.

How do you help one person.

But how do we scale it? And I think certain things don't need to be scaled. Certain things don't need to be. Growth is good unless you got cancer. Right. So there's certain things that are worth growth and other things are not. And so the question with the community.

Everyone here, whatever it is you want to solve, whoever it is you want to be a hero to, wherever you want to leverage yourself. And it could be for money or it could be for freaking just curiosity and entertainment and just doing life. You need a great community manager is the answer to that. Who thinks that way all the time. That's the real answer. I don't have the right. Who at the moment, who's in that mindset, who be an AI.

Now, here's the thing.

I have not seen strong evidence of that yet. It's a good setter, good data getter, good marketer. Man, I haven't seen AI new community. Well, other than I'm sure Reddit and Facebook and Instagram and TikTok.

Yeah, there's some people have a lot less real human, human friends than they used to and by all accounts, when they measure, you know, friendships and stuff, because we have these platforms that make you think that friends that check a box and say friend is the same as having a friend. Many people just have a bunch of digital acquaintances that are called friends you gotta be careful of. Yeah. So be a human. Okay, maybe. So you've been doing this reading in the AI accelerator and going through the implementing the playbooks. So talk about the next phase of implementing it to scale yourself, your team, and your business. So.

When we did the AI accelerator, basically we surveyed. Every time I ever spoke, I surveyed people and say, hey, what's your biggest problem? And we create a bunch of scripts that you could copy, paste.

Do something with cheap tools and get a result, feel success and create some impact and some money. So.

What I've learned over the past year and a half doing this stuff right now is we have to get tighter and more specific with stronger use cases that create more value. That's the pressure we're feeling right now, is the pressure Joe is feeling. My entire team is all right. Today you said, I've got a big, messy inbox. There's a lot of people with big, messy inboxes. That's so weird, man. No one's fixed that. No one's fixed it. Google hasn't fixed it.

So right now I think we're going to try what we've all agreed. We have a lot of meetings about this. We're going to do fewer things better and that have more impact than what comes up over and over again. I want to spend more time in the human space and the areas where I know we can do better. Which storyteller impact is actually positioning messaging.

So I want to give an opportunity for anyone here to ask a question. Maybe we can limit it to two that has Bernie Tzar to ask any questions that I did not ask that I should have asked that you really want an answer to. First two people to raise their hand gets to ask a question. James.

Miss 100% of the shots you don't take is Wayne. Gracita.

Well, I got the usual batch of family stuff. Right.

So on a business AI level, I assume that's the question right now.

What's keeping me up is being able to articulate this use case challenge. The challenge is I'm overwhelmed. I got a whole bunch of stuff. How do I solve my human problems? And I got the same human problems everyone else does, which is inspiring my people to use these tools more often. And I don't know how to get people to keep up with me. And I forget how fast this stuff's moving sometimes. That's what keeps me up right now. Yeah. You know, it's funny, I sit and think I don't have a good answer to that because Every night it's something different and it's some sort of fear or anxiety.

And some sort of. I didn't want to keep it short and simple. Yeah. But it's an interesting question because there's the driven, you know, the hunter versus the farmer. We had Doug Brackman, who wrote the book Driven. He's a genius network member. He was here for the last couple days. And people that are hunters, they have a hard time sleeping because they have to protect in there. So don't make it bad. It just makes it a certain level of wiring. But that's. I'm going to think about that one. Not necessarily after AI, but maybe as an evolution from AI but your next act. Yeah, Pearson's been brewing for a couple years. My wife is.

A super fascinating, interesting human being, and she's got a wild hair up her rear end. A couple years ago, it's Chip Conley's Modern Elder Academy, nea, which, if you haven't looked it up, it's amazing. She's at Pescadero, Mexico, and she's said, I want to move down here. I want to buy some property down here and live down here. It's amazing. It's a paradise. So, of course we bought property, started working on a project, and then I have a couple team members, our creative teams in Malaga, Spain. Some of our developers are in Poland and Germany, so we're building a home in Spain. And I've been meeting and working with some more internationals lately in my team, and it's helped me grow and think better. I just love the idea of impacting.

Some international lives. With AI in the second part, my wife is on my ass right now. She wants me to adapt AI accelerator for young people, and I don't want to capitalize it. It's the guy. Honest truth, it's going to take a check, writer. But there's so many young people, especially young men right now, who are lost. And I think teaching them how to become AI apprentices is.

It can solve so many challenges and create so much purpose.

It's bigger than me. I don't mind being a steward. Yes, someone else has to handle it all. And if that involves me writing a business plan or me writing money or me writing a nonprofit, the answer is hard. No. I love my life and I love my wife too much for that. But it's necessary. So if it isn't me, it's someone else.

So I read this yesterday. I have it on the. It's hanging out in a little frame, and we have this bedroom Closet that goes through the master bedroom into the kitchen area. And it says, it's from Alfred V.

Soza. S O U Z A Soza. I don't even know who it is. And I would say, yesterday I still have it. It was not on a bathroom. No. Okay. This is close to a bathroom, but it's not quite in the bathroom. Now it's like this little picture of Frank. You probably can't see the room here, but it says. For a long time, it had seemed to me that life was about to begin. Real life. But there was always some obstacle in the way, something to be gotten through first, some unfinished business, time still to be served, or a debt to be paid. Then life would begin. At last it dawned on me that these obstacles were my life.

And, you know, I used to have all these culture wall signs back here that gave me void images. And one of them is a quote from Dan Sullivan that he said, other people's bad news is your good news. And there's a lot of bad news in the world. There's always going to be bad news in the world. And the thing that I frame myself is that problems are actually the raw material we need in order to make more money and to help other people. If you're hungry, that's bad news. But if you go to a restaurant, that's good news. If you break a leg, that's bad news. But you could go to a doctor and you can get help. That's good news. So most money, not all, but most money is made transforming other people's bad news into good news. They're bored. Do you have some sort of entertainment? Do you have a movie theater? Do you have something that you can do that can turn their boredom into more excitement? And so one of the keys is.

Not to run away from problems, but to reframe them as all of the raw materials needed to in order to help and accomplish what it is. If you are a person that can utilize AI to take so many of the world's problems and make them a little easier, add a little bit of sunshine to people's lives, that's great because most people hate problems and they think they're going to wake up one day, their dream is, I want to have my beach house where I could walk outside. And all my problems, no problems are there, and everything's wonderful. We have great material things and wonderful relationships. That's pen as you will my opinion and take which I can leave the rest. As I said, 12 subgroups.

My perspective is the treadmill of shit. Never ends. It is constant, never ending. What does change, though, is the way I view it, how I resource myself, how I interact with it, and how I minimize or eliminate some of the unnecessary crap that I would bring into my life. Because, you know, the fact is there's always problems in that. I think it's good news. AI will create a tremendous amount of solutions and a tremendous amount of complexity. And the people that bring simplicity to the complexity of people's lives are the ones that not only are probably going to make the most money, but they're the ones that are going to do the good. So this going to be a very complex thing for most people. So I just want to acknowledge everyone for coming here and sitting through this and investing your time, your attention, your money, your effort, your energy, which I call Tammy, investing your Tammy into learning about this. Because the people that will not you have an opportunity to help them with this stuff and just.

F around and find out and just do that on a daily basis, even if it's five minutes of effing around and finding out. I love to say cuss words, but I'm somehow having a sort of.

So the fact is, you know, you're already doing it. So don't think that you're the last thing about. We talked about Dan Sullivan. Dan Sullivan has this great line where he says about opportunity. If you were to ever go swimming in the ocean and you were to get out and you're walking on the beach, people are like, well, how was the swim? You would never say, you know, it was good, but I missed a lot of the ocean. It's like, you can't touch the whole ocean. You're missing opportunities. Sitting here, there's an endless amount of opportunities. And one of the things I waste so many years of my life was I didn't do enough. I didn't reach every. It doesn't matter. It's irrelevant. Like, you know, forgiveness is giving up the hope that one day you're going to have a better past. You can't go back and change it. All you can do is learn from it. And, you know, the fact is there's so many opportunities and I think people are going to get really messed up because they're like, I could use it. How do you do everything? Yeah, you probably could, but you only need a few tools for your toolbox in order to have a really great life. Make a lot of money. If you want to make a lot of money and just help a lot of people. So just keep at it. And what didn't I ask you that? I should have, if anything. No, we did a good job. You did a great job. I hope. I hope I really enjoyed it. Did you enjoy it?

You've evolved the most as an interviewer out of anyone I know since I met you.

Great job. Yep. No, thank you from the bottom of my heart. It's been an absolute pleasure and I hope we'll stick around for the wrap up when we build last.

Thanks for spending time with.

Sa.