Darren Jackson, a founder from North Logan, Utah, worked with Mike Koenigs to turn his business idea into concrete products and an execution plan. He walks through how the strategy process helped him move from vision to marketable offerings.
Chapters
Hi, my name is Darren Jackson. I live in North Logan, Utah and I am a founder and entrepreneur and have done it for the majority of my life. I pride myself in being a quality father and I also try to, you know, be a good person, authentic to those who I associate with. When I first met Mike, I was in search for someone that I called Expert as a service. And I thought that I had a decent path to come here and maybe show him how to brand my idea or my thought process to get it to market. But to make it easy for me to do it, I tried to do it before and hadn't been successful. It's very challenging. I lost a lot of money and a whole lot of time. I quickly realized I was dealing with the best. And I couldn't have been more pleased with my decision to engage with Mike and his team on this process. And I am walking away with a product that is infinitely better than what I walked through the door with. I see a path to a way that it can not only magnify the voice that I thought I had, but it's done in such a way that it's framed correctly. It speaks to the people that are my people that I want to communicate with. It's really a genius process. This is something that you have never done before. I've never seen anything like it and I've seen a lot of things in my business career. I'm walking out of these doors after three days with a clear cut strategy on how not only can I execute on my idea, but how we will execute it, when we will execute it, why we will execute it, who we will execute it to. And the benefits of doing that for me are, like I said, infinite. Because I'm finally being able to deliver on something that's been really personal and desirable for me to do forever and I haven't known how to do it. And I feel so blessed that I found the best in the world at it. I am walking out with, number one, a framework which I had completely wrong before. I'm walking out with a brand that speaks exactly to the people that I want to speak to. I'm walking out with not just one product, but actually call it three, maybe even four products. And I'm talking, you know, educational products, systems, programs, as well as a software solution that will be introduced. And I'm also walking out with a framework of what the next year looks like. I'm walking out with a perfect plan of execution with way more deliverables than I ever thought I would get out of the deal. I thought I was going to come and talk about building the book that's, like, this much of the bigger puzzle. And so it's an experience that if Mike will take you on as a client, you better sign up, because you'll. You won't. You will not regret it.
