Mike Koenigs explains why you need to know a client's business networks, career history, and what drives them before you talk to them. He identifies five patterns he sees: duty and legacy focus, fear of losing control, need for validation, over-identification with work, and avoiding introspection.
Chapters
So I just have to glance at this and I'm like, okay. His business networks. Now you know, who he's got in his back pocket, who he's built relationships with over the past 20, 25 years. Trajectory. Okay, so we'll keep on going here. All right. 10 action steps to make this vision real. Okay, so. Okay. Profound sense of duty and legacy. Fear of losing control. This guy's 70 years old. Need for external validation. Over identification with work is self worth. All this is true.
How he can address his insights based on your conversations with him. Yeah. When I was there. I'm like, this is all true. Yeah. Yeah. And I know this guy because he's been in one of our programs. Personal gaps. But even if I didn't have it right. Okay.
Unfiltered insights. Quite unbelievable. Yeah. Avoidance of genuine introspective. I mean, it's like, holy shit. I was armed to the teeth. I didn't even dig into the shit. Yeah. Okay. How you can integrate these. So I just look for stuff that will help us.