Living Internationally, Building Partnerships, and Manifesting Your Future (with Allison Maslan)

Hey. Welcome to Capability Amplifier. I'm here today with my good friend Allison Maslin. Say hi.

Hello.

That's Allison. I have known her and her husband well over 10 years. We've done business together. She runs a really cool company called Pinnacle Global Network, and she is the author of Scale or Fail and other books and more books coming out. But what's important about her is what we talked about today is making room for the visionary to innovate, being able to live internationally. One of the things that her and her husband Mike do is they live in Mexico. They'll soon be building or living in Greece, much like us in Mexico and Spain. But we really dig into strategic partnerships. She is a master at creating very valuable strategic partnerships really, really quickly and making those deals work. And then we talk about one of our greatest passions, which is manifesting and living into your better future self and making it real. Alison, what is one big reason everyone should listen to or watch this episode? What was your big takeaway?

Most business owners, or people in general, can be doing the same thing every single day. And what we shared on here today was really about how you can absolutely transform your life from a few steps of tapping into your innovation and creativity.

Let's begin the show. Come on. Come on in. Come on in.

Hi.

Hi. So excited to be here with you.

I know, it's good. We have so much to catch up on. We did a little bit of prep ahead of time. And.

So let's begin with the big things that we're going to talk about, which is making room for the visionary to innovate, living internationally as entrepreneurs, because we are going down very parallel paths, strategic partnerships. I think that's the juice of this whole thing. You have done a remarkable job of creating deep, connected relationships with eo. You're speaking all over the place, ypo, et cetera. And you've built your business, Pinnacle Global Network with really, when I look at you, I really think of you through that lens. And then also your next book, Beyond Scale or Fail. So let's start with international lifestyle just a little bit, because all this ultimately comes down to ask the fancy where you get the time.

Yeah.

So you've got a place in Zihuataneo and you're planning on doing Greece. Why those two places? Why Greece?

Why not?

Is that really it?

Well, you know, with Zihuataneo, first of all, my husband and I got engaged there 20 years ago.

Oh, God. I can't. I just totally forgot the. Yeah, all right.

On the beach there.

That's Right.

And we fell in love with it. And during COVID we went there a lot. Zihuataneo, you've been there. It's just this tiny little village overlooking the bay. It's absolutely stunning. And we. Why don't we do a wild and crazy thing and buy a villa in another country? Sure, why not?

It's a great idea. Until you start building stuff in Mexico.

Yeah.

And dealing with the banking.

Yes, it's been.

And managing teams.

It's been an adventure, but we love it. And now we're living there from December through April and really operating the company from there half the year, doing events, retreats, our team retreats and so forth. And we just love it so much. My daughter is grown now. We have a full team managed company now. So I'm really more the visionary CEO focused on the future. So my role has really changed within the company. So I get to have my eyes open for new opportunities. And we're expanding globally so it just makes sense for us to be international. We still love San Diego, so we'll definitely be here. Like these beautiful summer months.

Unbelievable. Yeah. July through October are the. It's the greatest time ever to be in Florida.

It is, it's stunning. Just makes you happy.

I agree. I agree. So.

And we've done the same thing between Mexico for the same reason. We love Mexico. It's approachable, it's easy, it's accessible, it's a good deal. Yeah, it really is.

And life slows down there. You know, it's nice. You, you go a fast pace, you're there, you just kind of take a breath.

Yeah, for sure, for sure. And then we did our version of your. Greece is Spain and Malaga. We just finished, we closed on the place. We're actually going to be there in a couple of weeks. And now exciting, decorated.

And I have two team members there. So I think what I see as the parallel is we see ourselves as international citizens. We both want a exit if things, you know.

Gets scary, you know, having that opt out.

It's good to have some backup. More than one.

I agree, I agree. And that international thing changes the way you think. And I love the idea of doing more international business. Even though you do learn when you get side outside the US how business hostile most other countries really are. It is not easy.

Well, you have to understand the culture, you know, you just can't come in there with your American ways and make offers the way you do here. You have to really understand how they look at business. You need to understand the economy.

And.

So let's speak in specifics. What has been the biggest, hardest lesson you've learned as you've both from doing business in Mexico and dealing with the cultural shifts and the identity and then operating a business remotely? Two questions.

Yeah.

Well, I think for years we have had many international clients in Pinnacle Global Network. And just to be clear, we mentor CEOs to scale their business. That's what we've been doing for 16 years. So we've had clients from Australia and Europe and South Africa, and we've done great work for them. We've done great work with them. However, there is a disconnect. They often want to do business in America.

Yeah.

But we've realized that the biggest disconnect was that we didn't have team on the ground in those areas that really did understand, well, they're on the same time zone. They understand the culture, they understand what's going on, what you can do in business and what you can't. Like, for instance, in Mexico, the way they handle their taxes with factoras, very different than we do here in the United States.

Yeah. And for anyone who doesn't know, I'll tell you my brief lesson, but I want to hear yours. And is.

People don't pay taxes in Mexico if they can get away with not paying taxes. I shouldn't say that. Globally, we've witnessed that seems to be a behavior that has shown up more than once. And if you don't get a receipt, you can't do your deductions. And if they don't hand out a receipt, they didn't pay taxes on it. So you have to remind people to give you evidence that there was a transaction that took place. I don't know how to be more clear than that.

Yes.

So what is the lesson you learned?

Well, it's computerized. And so every time you work with a vendor and you get a factora, which is evidence that.

The product or service was sold.

Then immediately that is reported to their tax.

Entities.

It's usually with teams and employees, because that's the way they collect taxes, is through employees. And that's why you see a lot of under.

You know, under the table business activities. I hope this doesn't sound like I'm trying to demonize Mexico. It is not that. It's just that we're. There's a different mechanism.

There is. It is completely different. And we've definitely made mistakes. So we have accountants that are in Mexico. We have a Mexican corporation. Yes, we made some mistakes by not reporting that we had this entity I didn't know you had to fill out some form that I wasn't alerted on. So now we're going back and trying to fix those things. So there's a lot of. It's just done differently in different countries. They're all different. So you need to understand what is required. And even just getting visas, you know, it's very different in different areas. And, you know, we have our Mexican visa now. We had for a year. Now we're going back to renew that permanent resident.

Or you're. Are you getting permanent residence?

We have to. This is a protocol, we've been told, and I know they're different, but we've got our year visa, which is coming up now. We're going back to extend that for three more years, and then after that, we can apply for the permanent residency.

Vivian already got her temporary residence. She got it.

I know. She told me that. So.

Yeah.

Yeah.

Well, this is another lesson.

So I should have talked to Vivian.

Yeah, it is. Another lesson we've learned from this show is if you ask 10 different people.

To answer a question, it's not uncommon to get as many as 10 different answers.

Yes.

And what I always do is I ask 10 people the same question, and I venn diagram it wherever I get the most answers that don't sound stupid, that's generally pretty close to the truth. And again, that is not a slam.

Yeah. No. I will say this about Mexico. I have not met lovelier people.

Agreed.

They are so kind, so generous. We renovated our whole place there from top to bottom. They worked from morning till night on weekends.

It was amazing.

We have great friends there, and we're so grateful to be there and to be part of their world.

I'm so with you, and I hope none of this sounded negative because it's just a learning process.

It's a cultural shift. Well, it's Mexico, but it's also anywhere. What you're saying is that you really have to educate yourself, but a lot of it, you don't learn until you're actually in there and doing it. Get good attorneys, get good accountants.

Yes, agreed. All right, let's move on to the next big one.

Yes.

You've built.

Through my lens in knowing you as long as I have and watching what you've done in terms of building Pinnacle into a substantial company that coaches CEOs and grows businesses. But you've done it with strategic partnerships. You've got in front of big partners.

How do you do that? Like, what? Do you have a process other than flitting about, like, how do you do the outreach, how do you do the connection? How do you do the deal? How do you establish value that does not take away the attention that organization has with members? Okay. Because that's always an issue. It's like, I'm not going to do. I'm not going to do a deal with you at the expense of losing my own membership or the attention of them, or do something that feels remotely competitive. Yes, those are hard to navigate. How do you do?

Yeah, I think that first of all, for me, it's been very intentional. As a CEO of a company, you can be pulled in a thousand different directions and get distracted. So you have to decide what is going to be your scalable model, what is going to be your multiplier. And for me, I love building relationships. Like, you know, you and I have been friends for 10 years. Like, this is the funnest part of business for me is to get to know people and understand their world and what makes them tick. And so I made a commitment. That's where I was gonna spend a good deal of my time, but to be strategic around it. And so there are many ways that I do that.

So do you start by making a list of all of the potential partnerships and then doing research, like, what's give.

Me in some way? Oftentimes, once you build one relationship, they will say, I want you to meet so and so. So it has definitely created this web of people, places, opportunities that I could have never dreamed of on my own. So.

What I do, first of all, when I'm actively searching for a particular company that I want to partner with, I will first try to get introduced. So rather than just reaching out cold, I'll see who knows who knows who that can give me an introduction first.

And how do you do that research? How do you find out who knows who knows who? Do you look on LinkedIn? Do you talk to people? Do you network? Like, what's the.

I have friends that are very connected, like you. I check out on LinkedIn who connections are as well. But we also will sponsor events. So we.

Are. We want to show up as what we call a go giver, based on the book by Bob Berg. And I'm always looking at what is the win, win, win. What is the win for them, what is the win for us and what's the win for their clients?

And so it's when you're showing up to their events and conferences and you're just being that support, how can I help you to make your event a success? And you start to build trust that way. And so for instance, with Women Presidents organization, we have been building relationship with them for a while by being part of their events. Many of our.

Did you show up as a sponsor or a speaker or what created that trust?

What was the showed up as a speaker, done webinars. The president of WPO happened to be on that watched how we deliver and strategic scaling direction that their members were really taken by, had been looking for. And so it wasn't like an instant thing. Yeah.

So you had super relevant content and information and loved your deliverable. And they saw you as being a.

Value, a value to their clients, that it was actually going to help their clients to grow faster. And it was something that we were adding that they were not offering. What they offer we don't do. So they have local communities all around the world and most of what we do is virtual except for our events. And I don't think people can have too many communities. I think that's, you know, really where people thrive because it can be lonely as a CEO. And so this, this is just one example. But now we're doing a big event together and we are running ads to each other's networks and we are supporting each other growing globally. And so I'm helping them to find speakers as they're doing events in London and just one of their chapters in Florida, helping them to find space. So just being generous in any way that we can. But there's so many other ways. I mean you can have strategic partnerships on a small scale. It could be a podcast where you have a similar avatar and you do some affiliate deal, you know they're sending to a page of yours and if some business comes from that, then you know, there is a referral fee there that could just be a really small one off thing. But if you see that there is potential that you can continue to support one another and help each other flourish. Got it then, yeah. But I will say this. I think this is really important. When I connect with people and I get on Zoom and I'm introduced.

Like I just met the founder of Wahoo's Tacos Gentleman named Wing Lam. Yeah. And very successful.

I actually met him at one of the restaurants.

Oh really?

Yeah. Years ago. Yep. Right here in San Diego.

Yeah. And so he's really into philanthropy now. That's his focus. And we are building some things, working with foster kids, supporting foster kids that are opting out of the system. And all I talked to him about was what makes you tick, what are you most excited about? What's your vision for the future and how can I support you? That's what I come onto the call with, and I really make it about them. And then I'm listening to their vision and I'm thinking to myself, do our visions align or where are some intersections? And then we took that from. Then we went to lunch from there, and we found several ways that we can work together.

Got it.

You would never think wahoo tacos.

No, I was very impressed. In a very short period of time, he just walked up and said, hey, how are things going? I ended up asking him some questions. I said, you don't seem like a manager of a restaurant. He goes, no, I'm, you know, one of the owners. And I don't know if there were multiple owners at the time. This is just what I recall.

Yes, but.

And I noticed right away he went deep, fast. Yeah, definitely a great, complex human being. So what I'm taking out of this again, I'm going to go back to the origin point about how intentional you are or some of these deals stumbling. Do you intentionally say, here are the five organizations that, if I partnered up with, would help get us to the next level?

100%. I definitely do that. And I will make it point of focus to build a relationship with them.

However, I leave it open because I find that, like, for instance, I was introduced to Wing with wahoos. I wasn't thinking, oh, build a relationship with wahoo tacos. So.

I'm all about energy and frequency. You know, how I am and holding the vision. And I find that people just come out of the woodwork when you hold a vision. So I have this big vision for our company. We've been at it a long time. We're growing rapidly globally, and the momentum has picked up. Mike, as I hold that vision in my mind and I talk about it and I think about it and I visualize it every day. And.

I've just met some wonderful people and had some amazing opportunities from that. But just to bring it down to.

Any type of business, I want to give an example of Mike, my husband, because he built his whole multimillion dollar furniture company through strategic partnerships. So as a office furniture company, they would buy, you know, from major dealers. And he would go into, like a Qualcomm and he would buy all their furniture and resell their furniture and so forth. He didn't do any advertising, but he would partner with the flooring companies, he would partner with the movers, the data companies, the sign companies, and they would go in together on deals. They would alert one another when a company was moving or expanding. And then he would build relationships with the commercial realtors because they were, they knew first when this was going to be happening. So he would go golfing with them, he would sponsor their organizations and really.

You know, he never had to advertise. Yeah, the business just came to him from building those relationships.

Yep. No, and I think he's also very just. He's such a relationship oriented guy and intuitively moves in a direction that is in his zone of genius.

Yes. I learned a lot from him.

Yeah. Hi, Mike.

Hi, Mike. Hi, Mike.

There we go. Here we can say hi, Mike. Hi, Mike.

Hi, Mike.

Next one.

Well, I'm going to ask you just a selfish question. I'm going to have you be my advisor for a second and ask you. So, you know, I've been doing all these AI events, lots of great platforms and stages and right before we rolled camera, I said.

Filling events is one of the things I don't want to do, don't like to do. And my team is not optimized for it. It's just not. And I don't want to build out that kind of a business again. Done it a couple times. But I love to teach, present, perform. That is my happy place. It forces me to innovate and create.

You're just magic when you're on stage.

Well, thank you, I appreciate that.

And I would love to create strategic relationships where I'd be brought in as an AI educator and maybe do a year long deal with four organizations, for example, where also our back end was complementary, which the value to. And we talked about this right before we started chatting. I believe that the pathway to AI success is for founders to be the leaders and understand what it is, what it represents. What's a good ask? What is not a good ask? And then rapidly implement through Sprints. Sprints get you faster because I was just showing you the initiative. MIT did this report More than 95% of all generative AI corporate.

Projects have failed or are failing right now.

Yeah. Wild.

Yep. And I believe that's simply because it's not founder led and they have unreasonable asks, unreasonable expectations and they're not using a Sprint mentality. It's not like signing up for Salesforce or, you know, or a Microsoft product. All right, so you know what I'm good at?

Yes.

What would you do if I were me and what recommendation would you give me if I were going to build strategic partnerships that didn't require me doing the platform work?

Well, first of all, there's such a need for what you do, Mike. So that's the first thing is are you filling a need? Is there a gap in the marketplace? And we know that there is.

Yes, each.

And I would look at, I mean, obviously organizations like an Ernst and Young, like YPO and so forth. Well, it's full of founders. But I would also look at industry specific.

Organizations that represent those industries. So for instance, there is the promotional products of America. There's those types of organizations for almost every single industry. And they have local chapters and then they have their national.

And everybody that is in that industry in most cases. Like for instance, we mentor a lot of people in the construction industry. And there's many facets to the construction industry. There's the products, the actual products that they use, and then there's all the contractors and then there's all the developers. So there are endless number of organizations that represent those industries. In fact, women in Construction is a massive area that would need your services. And what you do is even if you were to just easily go to one and teach here in San Diego, which would be simple for you for a couple hours and then you find out from them who is running the whole national organization and then you reach out, would you introduce us? And that's the easiest way to do it. And you have this pool of an audience. They're going to market. So all you have to do is show up.

Yeah. Good. Well, if you've got some great connections. Because I think when I look at, I'm not intentional enough. And a gap in my own organization right now is a master connector who just loves to initiate the first level connection.

Yes. So yeah, I definitely have some that I can introduce to you. And it's some are coming to mind right now. So great, I'm glad I asked. Do that. Yes. Hey, you've got to ask. That's the other thing too.

You are a really good asker. You are such a good asker.

I have no problem asking. And so when you are establishing that relationship on that initial call and you're aligning your vision and if you feel like that there is something there, do not get off that call without a next step. Like make sure you book the call before you leave. And if you're at a conference, don't just exchange information. Literally book the appointment, pull out your calendars right then and there. Because people get busy after those things, even if they're well meaning.

Yep. And you forgot what your intention and energetic movement was getting there. Which leads us to.

Your Previous book was Scale or Fail. You've got a new book coming out on scaling strategies, but also fusing energetic principles, which, um, you are, you are the right kind of woo woo, you know, for. Because you're, you have a. You are a legitimate multi entrepreneur, founder executor, and you live inside that space of making time for the energetics. So what is the nuanced.

Goal that you have with this next book that's going to be different? And why do you think now is the right time? Why do you think that is the right book for you and for business and this current future we live in?

Yeah, great question. Well, Scale or Fail has been life changing for me and so many people. That book, I was just looking on Amazon and it was still in the top 100 of business books.

Crazy.

And it came out in 2018, so I'm super grateful for that. So those strategies work and we use them every day with our clients.

I have been.

Tapping into energetics, frequency, quantum physics, all of those I guess you would call woo woo way of life. For myself since the 90s, I didn't really know what it was, but I had used visualization. I had used this idea of seeing myself in the place that I wanted to draw into my life as if it had already happened. Seeing myself as the leader that would be. Would have a seat at the table. And I've been doing that for years, but not really in a system. But I would start to see the things that I would put on my vision board and that I would visualize start to show up in my life. People that I wanted to meet. I'd be sitting with them at lunch. I'm like, this is so trippy. And it's how I attracted my husband, my soulmate. I had had numerous bad choices up to that point.

No kidding.

Oh, yeah. Oh, yeah. Okay, can I just tell you, like, a really bad experience? And it was just so humiliating that I was like, okay, I am making these choices to be here, but I was sitting on the beach. I'd been dating this guy and not far from here, and I found out that he was having a party that night and I wasn't invited. Okay. So I'm sitting there, like, beyond humiliated and just so perplexed, like, what am I missing here? And you know, this is not his fault.

Totally unlovable. Yeah.

Yeah, exactly. So I realized, you know what? I'm choosing to be here. I'm choosing to sit in this situation. I can choose differently. And so I wrote out everything that I wanted in a Soulmate. And I said, okay, I am not. If I want all these things, like, I'm no longer settling. I am leveling up. And then I emailed five of my girlfriends and I said, I'm going to meet my soulmate by August 12th. So it's 2005. And they're like, okay, Allison, but if it doesn't happen, I said no. And we're going to get married in one year. This was June of 2005, and I won't go into the whole details of it, but I met him on August 4, 2005, and we got married August 27 of 2006. And so what I did during that time was I would visualize him walking towards me, visualize him sitting next to me. He lived on my street for 10 years and we had never met Matt. We were apparently in the DMV in 1989, three people apart, and then didn't meet till 15 years later. So I. There's something to this, right? And that's how I've attracted the home that we're in, the flying trapeze that I'm on. You know, I'm a trapeze artist and our place in Mexico. So I kind of resisted sharing these strategies with our clients for quite some time because they're very sensitive, serious entrepreneurs. 10 million, 100 million very high level businesses that they run. But I kind of would start dropping hints and events and I found that they were more and more interested. And so then we launched a program a few years ago called Amplifier just to our members. And I am telling you, they were already successful. But what happened was it shot their business through the stratosphere and they aren't the same people. That's what they would say. I am a happier person. Things just roll off my back where you can get so frazzled as a business owner. It's changed them to the core. And so they just want more and more and more. And I thought, well, gosh, if I'm keeping this to myself, which is a process that, that I've developed called vision crafting, I need to get this out into the world.

That's great. Is that what you're going to call the next book? Is that the title?

That's not the title. I don't want to give the title yet. I'm still kind of playing with it.

I remember when you were going through Scale and Fail, we had a pretty long conversation and brainstormed. I probably still have those notes, actually.

Yeah, all right. I know. Well, you've always been. You're just such a marketing genius.

Oh, look at that. Sweet. You're so sweet. Okay, that leads us to. Because. Because you know me, I make fun of the woo, but I'm a firm believer, and I think that was one of the reasons we connected is as much as I. I play, I'm absolutely aligned. And even when I just heard you tell that story, which I've heard a variation of it before, when I manifested Vivian, I did the exact same thing. I had written down all the qualities that I wanted in a partner, and I had it on a piece of paper, and I folded it up. I carried it in my wallet for years. And I met someone else right before who ended up becoming a really great partner. We lived together, et cetera, et cetera. But she wasn't the one.

Yes.

But there were refinements, but the list of qualities didn't change. I just got a. You know, I got an order of magnitude different, but it was great. But that leads me to another question I have for you, which is, we started when we were brainstorming, like, what are we going to talk about today? Making room for the visionary to innovate. And.

I'm going to frame this for you because just right before you came in, I did an. I did another interview with someone, and I was. He asked me, like, what's your daily?

You know, what do you do every day? What's common, and how do you keep up with all this stuff? And I just watched. Have you seen the new Billy Joel documentary yet?

Oh, my gosh. I was up late last night. Well, you know, I'm a night owl. Yeah, Yeah, I was up watching it last night. I didn't finish because it was like 12:30. It's so good.

It's remarkable.

It was so well done.

Yeah.

Yeah.

Okay.

So so much of his life I didn't know about. So fascinating.

And then he just did an interview with Bill Maher.

It was maybe a month ago. I'll go, I think. And they talked even in more detail about what went on in the documentary. And Bill's a big fan of his. Plus they've been friends for a long time. And Billy's had a career for 50 years. So the reason I'm setting this up is.

I have a methodology, and I want to know what your methodology is for creating and innovating. So mine is. And I really. The reason I related so much to Billy Joel is for the past 20 some years, I've always composed an album. That's the way I think of, like, when I used to Create a launch, a product launch. You're creating the equivalent of a movie that would be performed in 20 minute chunks, each of which if you added four times 20, because it was usually four, that's a movie. You literally were writing, producing, starring in a movie designed to produce gross revenue. And if you're lucky, that thing would produce multiple seven figures from a product launch, right?

Yes.

And some movies, most movies, it's like most books never make seven figures.

Yes.

But we were doing three a year. It was pure insanity. And then doing a live event, which is like planning a concert.

Yes.

And you've gotta sell merch at the concert. It's the same. And so I really embrace the fact that I produce the equivalent of an album every two weeks, you know, or at least a couple songs worth. And then that contributes to an album, which is a performance, a webinar. And, you know, and even when we do our vision days, I call it, let's make sure we create a great show, you know, so that puts everyone in a front stage backstage mentality. And now when I do my research, I get up and I do deep research and the intention is I'm going to use this as inspiration to compose.

So I've really embraced that and come to terms with that over the past few years. But I'm curious, do you have a metaphor? What is your methodology for making room? To continue to innovate and create and stay motivated. So you're not trying to run away, but you're running towards and to stay relevant to your audience. Like, what is it?

Yeah. Well, first of all, I think that you have to have this insatiable desire to continually learn and grow. And I know you and I are the same in that way. It just excites me. I think that's the essence of being an entrepreneur. So there's a couple things that I do. First, my vision crafting practice. Because that I do every single day and that opens up my mind to get the most incredible downloads. And what that consists of is that when I wake up in the morning, now, I'm not a morning person. I am a night owl. I've tried all the morning things. Doesn't work for me. So I'm kind of a slow morning person.

What time do you wake up? Like when are you actually functional and useful? What time?

Well, ideally I still have occasionally need, I have speak engagements and things. So there are times where I need to get up earlier. But I don't like to have my first meeting till 10 or even 11 in the morning because I'M just. I'm opposite. It's in my DNA. My mom and I talk at 12:30 or 1 in the morning. So it's just, I've. I've made peace with it. Yeah. But I get my eight hours of sleep because I start later.

But I will make. I will give myself at least an hour to do this process in the morning. And I have a happier day. I'm more creative, and I'm just making the most use of my time. And so first thing I do is right when I wake up, before I even get out of bed, I will turn on some videos on YouTube that I listen to so that while I'm still in that kind of alpha state, that my brain is not focusing on what happened yesterday, what didn't work out, what I might feel anxious about that I'm facing. I immediately shift to being in the present moment and remembering because we forget day to day that we are creators and that we are the creators of our reality.

Yeah. And are you listen. Are you listening to music on YouTube or are you watching something?

I'm not watching anything. I'm listening either to music. But a lot of times I'll listen to different people, whether it's Esther Hicks or Wayne Dyer, Joe Dispenza, different people. It just, even if it's 10 minutes. And it brings me back to remember, oh, yes, Allison.

You are an energetic being having a physical experience. And let's not get stuck in the minutia of your life. Let's stay in the big picture and what are you here to do? And then I go get some tea, and then I pull out my journal, and first thing I do is I write down what I'm grateful for. Gratitude is the fastest shifter of energy. And there's so many things that I could say that I'm grateful for. My husband, my dog, all of those things that just bring you key happiness. Then I shift to what am I grateful for? As if. What am I grateful for? For our. You know, as we are expanding to Dubai and I'm having the best time in Shanghai, and I'm. I'm literally seeing that experience as if I'm right in the middle of it. And then I close my eyes and I visualize that I put on some music. I have a playlist, a vision, crafting play. And it's very up, uplifting music, you know, like Pink or It's a Beautiful Morning or I can see clearly now, you know, all of those classics. And so I start to feel my energy rise. Then I start journaling all the glimpses that I am seeing happen in my life that are evidence that this is unfolding. It could be a partnership that's coming in. It could be a deal that was closed. It could be a new mentor on our team. It could be numerous things. And then I write those things down, and then I start writing out my intentions again in every single area of my life. And I do this every single day. And I was just watching this video of this Olympic athlete, and I can't remember her name right now, but she won a medal in the last Olympics, and she went. She was so far from making the Olympic team, and she.

Describer. I'll get the name.

Yeah, she did the. Well, she did track. She did track, and she also did the jump and the javelin.

I'll get back to you with her name. I can't remember. But anyway, she literally wrote every single day to the metric of how long her jump was going to be, how fast she was going to run, and she actually hit those exact metrics in the Olympics. But it's really training your unconscious brain, and it's that neuroplasticity that you hear people talking about. And so it's. It's that idea of hold it in your mind.

Kelsey Roberts, maybe. Okay. It's all right. Anyway, keep going.

Sorry for. Yeah, it's. You know, even Will, I am. Will, I am one of my favorite humans. You and I saw him speak at that time. He said. Said that when he was younger, there was gangs all around him, and he would visualize that he was, you know, these gangs don't need me. They, you know, I'm no help to them. And his mom would sew him suits, and he would pretend that these are the suits that he was wearing as he was living in this house that he bought his mom. He said I had to be and live as if it had already happened. Right. And so that's really the practice that I do. And then I just start getting downloads because my head is clear. I'm not thinking about the things that I need to do that day or that I haven't done. And I just start. I start getting big ideas.

Got it.

The next thing I do, and this one, this I do often separate is I just get a big blank page and I have two exercises. One of them is, what do I know that I know that I know that I'm not doing?

Or what do I know that I know that I know that we're not addressing in the company? And I'll just write those things down and they're usually big needle movers. Yeah. And then the last thing that I do is I.

You can't see my hands down here, but I. I write, I do this movement with my hand. It's almost like a banana. And I'm thinking, fastest road to the top. What's the biggest needle mover that we could make? And I just leave space for that. And I get these downloads of these ideas. So it could be a revenue stream. It could be a way to streamline redundancy in the company. It could be that it's time to let somebody go. It could be that I had a realization that we needed to bring a certain position in that's running the marketing on our internal projects. We have a whole marketing team for external leads and events and so forth that came from that exercise.

I.

But you have to give yourself space to do it. It's not going to come otherwise, like you said.

Yeah, that makes a ton of sense. I think, looking back, I did a lot more of that years ago. I have not been intentional because I let busy get in the way.

Yeah, yeah. And, well, we can all be guilty of that. And it sneaks up on you.

Yeah, for sure.

You know?

Yeah, for sure.

But gosh, urgency. So fast. It's just going so fast, so. And you know what the other thing is, like, just do it for the fun of it. Like, don't do. It's not like I'm only gonna be happy if I get this brilliant idea, or I'm only gonna be happy when the place in Spain is done and signed and decorated and done. I've gotten to a place where I am having so much fun in the unfolding of things.

Yeah, I love that. Well done. Well done. Well.

So when I think about the conversation we've had, which is.

Living internationally, strategic partnerships, intuition, making dreams come true, and then going through your daily process of making. Making that happen. Is there something I should have asked you that I didn't, or something you'd like to say to wrap up our conversation? What shows up for you when you hear that?

Yeah, I think because we work with so many founders that come to us and they're so buried in the weeds, and, you know, they say that Most humans live 47% on autopilot.

And I think that we get into such a rut, we don't even realize we're in a rut. It's like that saying, you can't see the writing on the jar when you're in the jar. And the thing that we used to love now becomes boring.

And I would just say that tapping into the creativity, like, we've talked about doing things different, like just small changes to allow that energy to come in, that innovation to come in, it just boosts your.

You know, it just boosts your zest for life.

And so you don't have to make massive changes. But we are creatures of habit, and we kind of do what we do and do what we know, and. And I think there's this fear that, wow, if I step into the unknown, maybe I won't be able to manage it with everything that I'm doing, but maybe it's actually gonna be better than what you're doing.

Well said. Well said. Thanks, kids. Very good. All right, well, I think this is a great place to wrap it up. So.

This has been so fun.

Yeah, yeah. Unexpectedly awesome. And it just took a little bit of brainstorming in the very beginning to come up with a great curriculum and a conversation. So here's where I will leave this. You can learn more about Alison by going to Pinnacle Global Network. That's her business. And then if you just look up Alison Maslin, go check out her book, scale or fail, for sure. And there's lots of content out there that she's created, available online. She is not hard to find. Any other asks before we wrap this up?

No, I. I just appreciate you and all that you do. You are the essence of a go get burn I can make so. This is so fun.

Yarnsv well, I love you, Allison Madison. They're you Mezzanine dance apple. Glad to get to be part of your life. All right, well, let's say goodbye. Thank you so much for watching. Thank you so much for listening. Go check out Allison. We'll see you in the next episode.

Bye.