Real-Time Business: Future Is Now And Done
30 Jun 2025 · 1 min

0:49
Mike Koenigs argues that "real time" collaboration is the future of business and presents a working philosophy he calls "now and done," which emphasizes producing complete deliverables quickly rather than waiting. He claims compressed, collaborative sessions can produce entire business artifacts (brand, pitch deck, messaging, packaging) and gives an example where a participant, Yasmin, understood and aligned with the vision within an hour.










