Scaling before Optimization #podcast

Oh, optimize, scale. So optimize is really where you are now going to leverage yourself with tech, with tools, with team. I mean, and, boy, do we have this so much better off now with AI than we used to. I think back once I knew I had something that was that I could sell. Then it was so expensive to do this part of it, hiring the copywriters, building the, you know, building the course, all that stuff that's so much easier now. But this is where you are going to systematize as much as possible. You're automating as much as possible. You're getting team to do as much as possible. And you're really looking for where there might be holes in the system, because you do not scale. This is the critical piece. And I'll give you a little story, the very sad story about what happens if you scale prior to doing this.