Nick Sonnenberg praises Mike Koenigs for combining traditional marketing expertise with AI tools like Gamma to build business models and pitch decks in minutes. Koenigs uses AI to create competitive advantage where others still rely on outdated methods.
He spoke to my group, and literally in 10 minutes.
One of the guys in my group is a former NFL player. His name's Josh. So literally in 10 minutes, he blew everyone's mind. It was the best talk of the week. And he asked some very specific questions. And by the end of 10 minutes, Josh had a new business model, a pitch deck, a rap video. He had all these things. It was, like, mind blowing.
Hi, I'm Nick Sonnenberg. I'm the CEO of Leverage, an operational efficiency training company. And I also run a mastermind group called the Optimize Group, and I'm the author of Come up for Air. Mike, apart from being a dear friend, he's just a brilliant thinker. He's a brilliant just marketing and business strategist and thinker. And now that he's become a thought leader and an expert in the AI space, something that I find really a unique advantage and like a secret weapon now of Mike is he's taking all that kind of historical knowledge that he has in terms of how to market, how to brand, how to create business models, but now he's also an expert at all these new cool AI tools, and he's been able to combine the tool, the two different fields in really interesting ways. So literally. Also, I've just launched a new company in the algorithmic sports betting space. And one of the things Mike taught me was this tool, Gamma, which is an AI tool for creating slides. And I was just playing around with it last night, putting like a deck together for this new company. And in 10 minutes, I have a fantastic slide deck. Like, I spent like 10 minutes setting it up and like another 10 minutes tweaking it. I showed someone today, and they're like, this literally took you less than 20 minutes. So it's just we're living in such an interesting world and being in the efficiency space, I'm extremely interested in the space of AI because if you're not thinking about this stuff right now, you still have an opportunity to get ahead of your competitors. But I think with all this stuff, with efficiency, with AI, if you're not thinking about this.
You'Ll be at a massive disadvantage in the next couple years because your competitors are just going to be able to move so much faster. Understanding when and how to use these and stitch them together to solve bigger problems is really where you get the exponential power. And I haven't met anyone better than Mike at being able to do that.
