Testimonial: Tracy Gapin

I don't know that I ever would have gotten to where we are now if I hadn't done this. I'm Dr. Tracy Gapen. I'm founder and CEO of the Gapen Institute. I live in Sarasota, Florida with my beautiful family, my wife and two little kids. The biggest challenge we've had for many years now has really been a messaging problem. How do I effectively articulate what we do, how we are different, and ultimately convert lead into sales differentiation. You know, Blue Ocean concept has always been a struggle for us. Seeing the success that Mike has had with other clients and believing that he was going to be able to help us is what got me to go ahead and with it. I almost did not do the Superpower accelerator because from my perspective, the massive investment it was from where I am, budget wise, I thought I was going to receive coaching on how do I create my unique, distinct brand of one. How do I, you know, reinvent our messaging and packaging and positioning of our offer? What I have received has been that and a great collaborative effort from everyone on the team, not just Mike, but Abby and Elliot. And it's been amazing how much we've accomplished in three days. I was in a sense of overwhelm even as recently as earlier today, definitely yesterday. But all the pieces have come together and while we still have work to do, I have a lot of deliverables that I can now use. Probably the biggest thing I have now is just peace of mind and focus in a clear direction of what our offer is, what our program is, and how do I leverage that moving forward. Getting that for me has been one of the biggest outcomes that I've gotten from this. There's been a lot of day to get gathering and it's amazing how much they've been able to collect in the last couple days of stuff that we had but was right under our noses. We didn't even realize it. A lot of collaboration and looking at it from a very different perspective than we have before, I've given I don't know how many talks now and now I can humbly recognize how flawed they were and how obvious it is, why they didn't convert. The structure of the deck that we've created is beautiful deck. Everything about the artwork that Elliot's done, the shrewd way you've structured it as well, the way you've pulled out the stories and the testimonials, transformations that we have talked about. So there's not any longer about the check marks. Now it's about the experience, the transformation through the lens of all the other stories that we can tell now. And so I don't honestly know that I would have ever gotten here if I hadn't made this investment. I've been trying to do it myself for, shit, 12 years now, and going through programs and all these time and money that I've wasted, and in three days, it's crystal freaking clear what we got to do and how we do it and how to think about it differently. And so I think for me, that's been. Been the transformation for me that I. I think you, if you were me, would want as.