The Attention Crisis: From Goldfish to TikTok #shorts
4 Apr 2025 · 0 min

0:22
Mike Koenigs breaks down how human attention spans have collapsed from 12 seconds to 8 seconds by 2000, then to 3 seconds on TikTok and Tinder. A goldfish lasts 9 seconds. He argues attention and trust are now the scarcest resources adults have.
Questions this video answers
Dropped from 12 seconds to 8 seconds.
9 seconds.
3 seconds.










