The Attention Crisis: From Goldfish to TikTok #shorts

4 Apr 2025 · 0 min
0:22

Mike Koenigs breaks down how human attention spans have collapsed from 12 seconds to 8 seconds by 2000, then to 3 seconds on TikTok and Tinder. A goldfish lasts 9 seconds. He argues attention and trust are now the scarcest resources adults have.

Questions this video answers

Dropped from 12 seconds to 8 seconds.

9 seconds.

3 seconds.

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