Will Ai Replace Humans? (Part 2) | Capability Amplifier EP#125

In my case, I found that I can solve any problem, any reinvention challenge with a framework of six steps. You know, it's just like a plug and play.

A breakout session with Stephen Palter, who's an IVF doctor from, you know, Long Island. And he's considered top of his trade.

You know, he helps other men's wives get pregnant.

Yeah, that's so great.

You know, when I go back to what we started this out with a little while ago, you're making it real in their minds. And I didn't realize just how much of that mindset I used to model for your next act, you know, in our three day is it's we make it real and iterate it so you can launch it. And I have one really fascinating thing. So we created a new business for a guy and within three days he closed a $3 million deal with one of the largest and most well known law firms in the world. And then he closed a $35 million deal less than seven weeks later with this idea we invented. And he literally walked in and we had no idea what we were going to do other than he had just sold his business and he was ready for his next thing. And he knew that if he didn't do his next thing, he'd go through. I call it the dams. It's the D A M D Ss, it's where you know what happens to founders usually when they finish, they either die like 20% of founders die within their first year after they sell their business. After a certain age a is they become addicts, so drugs, alcohol, and then they get enabled by, you know, if, if you're around your closest friends when you sell most of the time you, they don't, they aren't where you are so they can't play with you and you're lonely. So what do you do is you surround yourself with enablers who are there as long as you're writing the checks. The next M is moral decay. That's when you'll start a some side action with another human being that'll cost you half in the divorce and probably another 5 to 10% of your net worth. So you're left with 30 or 40. That's pretty expensive. The next one is self destruction. That's the next D. And that is.

When you over indulge all your addictions.

Yeah, or you start. You're so used to living in your fear space of running out, not having enough and your trauma cycle that you evolve and develop into as a founder that when it's gone. You not only don't have any purpose, you'll burn all your money to get back to your old status quo. So your comfort place is the panic, and then the S is you just get stuck because you'd rather talk about your high school touchdown pass than look stupid again. So fear keeps you stuck. And I'd say, at least in my experience, that's an observation I've had with most founders when they get to the fabled finish line of, oh, I've got eight figures in the bank, or whatever their magic number is. There's no piece for a whole that you were trying to fill for decades before.

Yeah. The thing that. I think that is the human element that you're bringing. First of all, it's just vast amounts of experience. Okay. That you don't even know you have until you're presented with a challenge of someone who's on an intentional mission for three days. You also have the clock. You also have the clock.

Creativity loves constraints. Yes. Yeah, for sure.

Yeah. And the thing that I'm seeing here. And then you have a team around you, each of whom you trust implicitly.

Yes.

Yeah.

I have a Dan. Dan. Like, I've got a strategic coach, like, team, for sure. Yeah.

But the other thing is they have great skills, but they don't have a purpose for their skills. And you give them a purpose for their skills. They couldn't put the three days together. You're the. You're the composer of the Three Day Symphony. Okay. And so my sense is I'm coming up with the word purpose. I'm coming up with the word intention here. And these are human traits, but they're not technological traits.

Yeah, Very good.

Yeah. The train.

Way to sew this all together.

The train from London to Paris. The AI won't come up with the models and the free alcohol.

Yeah. Right.

Yes. It may help with the statistics and the support, but not the seed. Yeah, yeah.

And I think that they.

You know, the thing that I think talking to someone younger who's freaked out about this.

You're not freaked out because you know who you are.

Yes.

That that person, the young person, doesn't know who they are. They don't even know what it is that technology is going to replace.

Right.

And. And so, I mean, our brains are.

Not fully formed till 24.

Yes.

We don't have, you know, so. So my sense is.

That the, you know, I mean, the ultimate thing is that there's going to be teamwork between really skilled humans and powerful AI programs.

And.

So but what's been added over 30 years of your experience.

You as an individual with a team can now outperform a major corporation. And you couldn't do that 30 years ago.

No, no question about it. Some of it is having frameworks and mindsets. In my case, I found that I can solve any problem, any reinvention challenge with a framework of six steps. You know, it's just like a plug and play, but there's a million variations there and there's deep psychology. What I've learned here's the biggest distinction, the, the number one thing that happens is we focus on, you know, like what are your non negotiable mindsets, which is very Dan like.

That are that you demand from yourself, from your brand and from the people you wish to work with. And then knowing who you're, who you know, who your market is. In Dan language, it's who do you want to be a hero to? Then there's the model, which is a lifestyle compatible soul compatible business model and a brand promise you make.

And then there's the message, the story, and then there's the media you send people through. And then finally there's multipliers. It's what are all the ways you're going to get the message out there and make people want you? But the, the central key working element here is for a brand, whether it's Apple Computer or the founder Steve Jobs, you need an identity that believes that it has value and can deliver on that promise. And that your identity is a character in a movie that you can live into. You can actually become that when you are packaged and positioned properly. In other words, what's the difference between a Rolls Royce and a Honda Civic? They're both cars, they're both will get you to where you want to go. Yeah, there's a lot of engineering behind the scenes, but it's the packaging, right? It's the positioning, it's the perception of its value that gives it immense.

Well, it's got an experience value. One of them's got an experience value that is.

Infinitely bigger than the other one. Okay. So nobody buys a really.

Classy luxury car for the car they buy. The experience of being seen driving around in that car.

Yeah, right. Yep. So that's the experience that you're selling. Again, I look at it, we all live inside a Hero's Journey movie. And you're either Luke Skywalker or you're the wizard or the man in the forest. Right. But you're Yoda or you're Luke. And are you going to be the hero or are you going to make your customer the hero? And I think a great brand is.

Is the wizard, it's the Yoda.

And they, well, I think there's magic in what you do. In other words, all those intentional humans coming together in a time constraint environment and they've got to produce a product in three days.

That's magic. Yeah, but that's human magic. That's not technological magic. I mean you're using technology wherever it's useful. Yeah, but I mean it's, I don't see any difference between AI in 2022 as complete electrification in 1890.

Our entire, our entire workplace is completely electrified. Electrified. You know, and it's, it's no, nobody has absolute advantage. They just have relative advantage.

Yes.

So it's, it's nobody else, nobody else can do it in three days.

To the best of my knowledge. Everyone, everyone's coming in and their usual re reaction is I've been thinking about this for three years and I've never been able to communicate it and get results or you know, we got more done in three days than I could have possibly done with my whole team and all my outsourcers in nine months. So that, that is true.

I think what I'm. One thing that you just said about electricity.

It really is what capabilities are. But we're always upgrading our little operating systems. We're always upgrading our capabilities and our willingness to install new operating systems multiplies our innovation capabilities.

And that's where the value is. When I think about like, what is Dan Sullivan, what is Street Strategic Coach? It's innovative tools that are constantly replicating, self modifying and making better. There's a, there's a, there's no doubt that who, not how or the gap and the gain or any other tool you have. You, if you look at something from 10 years ago, not all of them, but, but a lot of them, you see an evolutionary multiplier effect. But what I know after spending, know knowing you as long as I have, spending as much time as I have in Strategic Coach, I carry around a Dan Sullivan operating system. Now it's, it's, I try to make it better all the time, but it's, it's like not only what would Dan do? How can I use a tool to innovate my way out of this, this box?

But back to your Luke Skywalker analogy. I, I think that the big change in our, our world is not that you're becoming a fictional character, but it's just the essence of Mike Koenigs amplified.

I think what you've done is that you've gone through, to use the title of our podcast here, there was capabilities there, but.

The ability to amplify your capabilities compared to what you were able to do 25 years ago has changed remarkably.

Yeah.

And some of that is self knowledge. And the other part is that there's technologies that if you've got something that you're sure about in yourself, you can amplify this out into the world.

Yes. Yeah.

I mean, we have a new free zoner, Mark Lachance, and he's got. He's probably got the. He's the 800 pound gorilla of TikTok in North America. Okay. And so he was sitting in a breakout session with Stephen Poulter, who's an IVF doctor from, you know, Long island. And he's considered top of his trade.

You know, he helps other men's wives get pregnant. Yeah.

He says sometimes five, five times before breakfast. Yeah. And so he was. Mark was just telling him that TikTok, you just have to understand what the algorithms do. And he said, well, he says, can I try it out? And there was a thing that came through on the Internet from Joe Polish to Stephen, and it was something about getting pregnant, getting, you know, how it actually happens. And it was completely wrong. It was completely wrong. And so what Stephen did is that he just took an actual film that he made with an infrared camera of a sperm actually impregnating the egg. Yeah. Okay. And he had a little video and he showed it for about 20 seconds. And. And he said, I've been doing this for 25 years, five to 10 times a day. 25 years. And what I've saying that this news on the Internet is complete garbage. This is how it's actually done. And this. And it was like a 32nd, 62nd tick tock.

Yeah.

It was one of the most explicitly sexual videos I've ever seen in my life.

Really?

Yeah. Well, no, it's a sperm going into.

Oh, yeah. I was just, I was just going to say it's not like he was doing it. And it's not always his sperm.

No, no.

I kid.

And what he did is he used a red camera to actually catch it. This was an actual thing of what actually happens. Okay. And he did, you know, red created this camera. And he said, I wonder, I wonder what it would do for IVF. And he brought the technology in. Okay. In six minutes he had 20,000 responses. And now he's put out. Now he's put out three or four and he's got a following now of 45 million on TikTok.

You're kidding me. Holy cow.

He'll talk about. Mark will be there on Monday and Stephen will be there on Monday. Just talk about it. So I think it's actually you, Mike, amplified, after 30 years of R and D.

Hmm.

No. So me, strategic coaches, Dan, Amplified.

Yeah.

You know, I have 16 other coaches. That's an amplification, you know, and, you know, we've got a whole team that does a lot of things that I used to do on my own when I was a one on one coach. Okay. But I had the instinct back then that there was something really special here. Yeah. And I had enough of it that I could survive out on my own as an entrepreneur, but I couldn't amplify myself. Okay. So there's two ways you amplify through teamwork. You amplify. That's what you've done originally in putting your team together for the three. The three day team. I'll call them the three day team. Yeah. That's a massive amplification because you have. You used to have to do all the steps.

Yes. And I. And I broke, you know, because I, I. My follow through, I got. I'm a one. Follow through.

Hey, this is Mike Koenigs. Sorry to interrupt the podcast, but if you're an action taker and ready to transform and reinvent yourself and your business, go to connecttomike.com to learn more and book a conversation with me right now. All right, back to the episode.

Yeah, yeah. Well, I lord it over you. I'm a two.

Don't talk to him. Talk to. Thank you. Oh, yeah, I know, I know. Follow through. I got twice as much follow through.

Man. Man, you're the best.

So what do you think about that? I think it's just you amplified. That's what's going on there. All your skills, all your experience is just amplified through teamwork and technology. In three days, you know, I can make that. You're choosy about who you do this with.

Yeah, I'm very. I found that.

8, 9, and 10 quick starts are my ideal. I'll occasionally take a 7, but they've got to be an 8, 9, or 10. And they have to fit some very, very specific mindset rules. You know, one of my, One of my mindsets that I've been sharing lately, it's. It's called no homework. We never do homework. We get it all done all at once. There's no homework to do. That's what Three days are for. And. And I've found founders who resonate with that. They're like, hallelujah. Because what I don't want is a whole bunch of ideas. And then I got no team and no way of communicating the vision to someone. And then I'm frustrated that nothing got done.

And then I have to fill in a 200 question questionnaire online.

We do it together, we talk about it. This is a dialogue. It's. It's like us. Is it? So creation, Socrates, you know, sitting around having a dialogue. I think it was him.

Yep.

Socratic.

Socratic method. There you go. It's a conversation and we have a dialogue. And then the way we prototype is by having a conversation in the background, my team's actually making it. You know, they're building all the decks and all the everything. And in fact, they're working with someone right now while I'm recording this with you. So I've got them on AI autopilot at the moment, but here, I'll run this.

But the thing is that we don't have to go and become a fantasy character. We're just taking what's essential at the center.

Yes.

And anything that's not essential has moved into the skills of other people or technology. And that amplifies who you are.

Yep. So I could get you amplified.com, by the way, what I was going to do for my next book. So I have your next act, which so far it's kind of passing the people like the title I had, my big signature book was going to be reinvent you or you reinvented. But maybe you amplified would be a better. Well brand. What do you think?

Well, yeah, it's yours. It's yours.

Okay.

Yeah, it's yours. I mean it's, you know, I mean you're describing. We're talking about your three day thing and I think that. But it's catchy. I think you Amplified is catchy. Okay. And the people are self selected because they've already been successful at one thing and they're pondering what's next. So they're self selecting. And even there they have to pass your test of whether it's worth. There's a filter called Colby that says, look, if you're not an 8, 9 or 10, you're not going to like this. You're going to resist this.

Yeah.

If you're an 8, 9 or 10, quick start. You're going to love it because it's all new and you don't have to do any homework.

Yeah.

Not only do you not have to do any homework before? You don't have to do any homework after? Yep.

Yeah, that's the, that's their favorite part.

Like, this is a compound. This is the compelling offer. This is not a convincing argument. It's a compelling offer.

That's I. That is. Ah, man. Great hook.

Yeah.

No, I think that. Yeah. And then you can explain what amplified. And you can use test. You know, you can use what happened to this person. He got amplified. And the reason is that when you're out there amplified, you're confident.

Yes.

It's new. No one has thought about this before. You know, you got everything going because mostly people tell their history when they make. You're not telling your history. You're talking about the exciting present and exciting future.

It is the way I frame it. I asked the R Factor question, the Dan Sullivan question, and the way I frame it now are three questions.

You can answer any one of these three. So one of them would be if you could spend 99% of your time in your unique ability, superpower, or zone of genius. I use. Because that's. Those are kind of the phrases I hear or answer this question. What I really want to do is. Or the reason I'm doing what I'm doing is so that I can.

Answer any one of those three. And what the whole business model. The you amplified is a business you'll love for the rest of your life that allows you to be a hundred percent in your zone of genius or your unique ability. And that is a positive moving future. And then when I show them the way we get there and they see the examples, that's when the lights turn on and they're. And they're. They get past the suspension of disbelief because, you know, how can that possibly happen in three days?

Comments?

Yeah, no, I think, I think that's the thing because.

You know, you're talking with a very, very small percentage of even entrepreneurs.

Yeah.

You know, even entrepreneurs. This is a particular.

Entrepreneur at a point of transition from everything they've already created.

Yep.

And they've. They've assembled a wish list that never has been written down. It's never been documented. They've never put it into a presentation of what they're doing. And I would say that the reason why they're getting these huge sales is that they're showing up as amplified.

Totally.

And again, my language I use is you showed up in a new identity.

Yeah. But it's them with all the unnecessary stuff.

Yep. And when you've got a great name and A really good looking presentation deck. You know, it's a logo, it's identity, it's. You know, you basically have a Rolls Royce sitting on top of a new mindset. And you don't have any doubt as to whether or not you can deliver on this promise because it's all about you. It's. It is you amplified. Damn, Dan, you branding machine, you.

No, no, I was just thinking about you because I don't think you're. You're becoming another character. You're just becoming who Mike really is. Yeah, but, you know, it's like what they say, movies are just like real life with all the boring parts left out.

It's just Mike, it's just, it's, it's just, it's just Mike Koenigs showing up without all the stories, why things didn't work.

Yeah, yeah, yeah. You have a couple. Yeah. You have the moment of authentic bonding to get past that hump as to whether or not, you know, like or, or trust the character. But then, yeah, you get on to all the jizzy.

I mean, you just see this in certain performers. I think my favorite, my favorite over the last couple years of watching YouTube videos is just Dave Chappelle, you know, and Dave Chappelle just walks out on stage and, you know, he just takes his time. He walks out and. Unbelievable. You know.

You know, I want to tell a story about.

A famous Frenchman, Jesse Smollet. Jesse Smollett. He said, I want to talk about this French. Not only a famous actor, but a great, great Frenchman.

It's. And the audience just fell apart. They just fell apart. Well, who's got the guts to actually do that? That's so, it's so politically incorrect. And the thing is that he knows where the line is of what he can get away with being politically incorrect.

Yeah, he, I.

That's him. That's not him. That's not. You know, he's done a lot of research about what you can get away with while being politically incorrect. It's just who he is.

Absolutely.

He, he.

I say he. He's the. I think he's the best comedian alive right now and the best storytelling comedian. And he's easily on par with Carlin, who still is arguably him and Prior. Yeah, I think Hicks is another great one. You know, there are. But unfortunately they're dead.

You know, and if he had stuck to his genius. Eddie Izzard.

Eddie, yeah, he was very talented guy. Yeah.

But then he tried straight actor, but he's not a. Yeah, I mean, he's talented enough to be a actor in a film, but it's not his genius.

Yep. Sometimes it'll be.

One costume change can ruin a brand. And. And that is. Yeah, he's an example of that. It's. It's crazy. Well, this has been.

Very interesting. I did not expect this to go anywhere. Although, like all the. All the episodes we do, the. They go on and strange. Strange directions. Any. Any closing thoughts before we wrap?

No. I think, you know, I think you can build. You can build, you know, you can build a book, you can build a video series around you, amplified and, you know, and it's the real problem of modern life. First of all, there's a lot of us that are all competing for the same space. Okay. And. And you're taking directions from other people's examples about who you should be, but.

There'S only one person you can actually be, and that's you. It's like Oscar Wilde. He said, be yourself because everyone else is taken.

And I think a lot of presentation and training to make presentations is forcing you to not be yourself so that you can please. What market research has said people are pleased with and what I think is happening. You're just getting them so that they're pleased with who they are and just who they're happy to be for the rest of their life. But it's all just based on who they are. Yeah. And they've had too much advice on being someone else.

Oh, man.

Yes.

That. On, like.

You can't say that. Well, watch me. Like, I have a team member who's just got the foulest language. It's a woman, and she can just get away with it. And it's funny. If I ever tried that.

It would destroy my brand.

But she, you know, I mean, it's. It's. I mean, and everybody sits there and laughs when she talks this way because she. Because it's consistent with who she is.

Right.

Yep.

Just add Joe Polish. I got. I got scolded by someone you. You know and I know very well for using a little potty language. I was speaking. I spoke at an event last week, and. Yeah, I'm better off not doing it.

No, no, I gotta stay right within the framework of acceptable social. Acceptable social language.

Yeah, we got. We got the fat cran line on where the F word. Where you can fall on the F word. So. Yeah, I get it.

Yeah. It just never works. It just never works. Okay. And the reason is I'm a serious thinker. You know, my, My. You know, my, My general image is that I'm A serious thinker. Well, that doesn't go along with potty language.

No, that's good.

I shouldn't need it. Yep.

Yeah, that's right. And sometimes it's effective. You know, it's the Tony Robbins thing. He'll say he's got a reason for it and it works. Although for him, he's been doing it so long, it's. It doesn't have its charm any longer. Impact, in my opinion. But I've known him so long too. But I get it.

Yeah. Yeah. So it's. Anyway. But I think this is huge and.

It gets more and more interesting and we'll talk.

Yeah.

I.

What?

I.

In a further conversation. So I don't think. Feel the need to scale this. However, I'd like to find a way to.

Provide the model for more people because it's so transformative.

Well, here's the thing. I haven't scaled. If you notice me right from the beginning, I haven't scaled.

Yep.

Okay. And the reason is I always want to go to a higher level.

Yes.

Of relationship. A higher level of purpose.

I completely agree with that.

A year from now, you'll be doing things at a much higher level of relationship and a higher level of purpose. And.

The word will spread.

Yeah.

And you're the buyer now, you're not the seller.

Yes. It's been happening more and more where I'll walk in and someone will say, hey, someone told me I need to talk to you. And I had someone do that not long ago. And it was a very substantial deal. And he just said, I'm all in for everything, you know, so it's. It wasn't a conversation about what the investment was. They knew what the deliverable was and they had seen evidence. And I've probably shown you this one before. This is like one of our best brands. We created Lifestyle Investor. And this guy, he's. I can publicly say it because he says it public. He. When I met him, he had an eight figure net worth. Now he has a nine figure net worth in three years because the system works so well. And I know of people who've been through his programs who've quadrupled their own net worth. They doubled it and doubled it again within two years because he's just good. Including some people in coach, you know, so.

Yeah.

And reputation matters most. Right. Referrals matter most. How do you create a conversation that should be another episode. We do.

Well, the other thing is that you've got your hobby compound in Mexico that you want to spend time on.

Yeah.

And you don't want to get tied down to some scaling operation where you're spending most of your time in meetings with people you never wanted to meet.

Yeah. So the rule. This is another rule, a mindset rule, which is.

If we're not making forward progress on a reinvention or I guess a U amplify, then we don't do it. I just say no to everything that isn't a creative expression.

That looks like a repetition.

Yeah, yeah, yeah.

And that's for me too. That's for me. That's why every couple years I put a deadline on what I'm doing and say after this, I'm not. I'm going to another level.

Brilliant.

Yeah.

And down, down there, right next to our compound that we're building, they just broke ground on a private airfield airstrip.

Yep. So you get one of those little Vera jets and you're all one of those.

A little Honda. That's exactly, exactly.

This is a Vera jet. That's the one that's beautiful.

That. Yeah. That Peter has.

Yeah. And it's neat. It's. You know, it seats four. It's got a pilot plus four. Yeah.

You know, it's about 600 mile range. Is that good for you?

Let me see. I got to look. Probably.

Yeah, probably. Yeah. I'll. I'll do the. Can't. I can't remember, but I'll. I'll look. But yeah. Is it only 600 miles? I thought it would learn a little bit further than that.

The ones we've had. That was, you know, I did it last year from Boston in New York, and then I did it from Oakland to.

Where I go for my clinic. It's California.

Yep.

Yeah.

And says 800 miles. Is it 800 from me to, to there? Yeah. Yeah, maybe. Well, that's, that's driving, though. I'm sure if we flew. It's. It's straight. Yeah. It's probably curvy enough. I can see. I'm looking at the path right now. I'll do a little research, but. Yeah, that's the ticket.

Yeah. Yeah. And it's really nice. It's like a very, very roomy luxury car inside. And it's got a parachute. It's got a parachute. It's genius. And if something happens to pilot, you just press a button and air traffic control takes over and it lands the plane at the nearest.

Useful airport and lands and parks. Got it.

Okay. I just looked it up. 1300 nautical miles. Oh, yep.

Oh, that's, that's, that's more than. That's. That's really good. Yeah.

Yeah, that's plenty.

Yeah.

Because the little Honda jet, I think, is like 1575. So it's well within that range.

It's really quiet. It's really quiet. And there's absolutely no turbulence whatsoever. It's great. You know, and we noticed it coming in. You know, we. They kind of went out over the ocean. We went over Catalina on the way down. Oh, yeah. And then they came in over. What's the name? That's the next place. That's where we go for our clinic when we come down.

Not Long beach, but Carlsbad.

Carlsbad. Carlsbad, yeah. And they came into the jet airport at Carlsbad. The private airport. Yeah.

So, anyway, I'm sold that. That. That'll be the.

The.

Level up.

Yeah. It's a sign of amplification.

Good job. All right, Dan, well, let's wrap this episode up. This has been an absolute blast and we're going to do another one. So for you watching at home, you've enjoyed this. Share it with anyone you know. This is Capability Amplifier. This is my friend Dan Sullivan, and make sure you leave some comments.

Thank you, M.