Molly McPherson criticizes the Patriots for dodging accountability in a controversy involving a coach and a woman who lost her job. Instead of the coach facing it directly, the team sent Drake May to defend him. McPherson teaches leaders that evasion during a crisis destroys trust.
Oh no, no, no, no, no, no, no, no, no, no, no! We are not blaming the woman who lost her job. The curse Patriots—you sent Drake May out to defend a coach who could have easily just taken accountability on his own. Here is a crisis management tip that I tell all my managers, CEOs, anyone who's at the center of a crisis. You never want to get around a crisis; you want to get through it. And how you get through it. Is show strength. And how you show strength is accountability. Weak people dodge. Weak people say that he had difficult conversations and then, uh, they go to counseling, uh, the day of the draft, the weekend of the draft. That's a weak move. And when your coach is weak, you lose faith in the entire team, the institution. Not her.
