Kelly Clarkson & Art of Publicity Play
In this YouTube commentary, Molly McPherson reflects on a recent television interview she gave about Kelly Clarkson’s controversial tweet. She argues that Clarkson likely drafted the tweet before even crossing the street, interpreting the rapid posting as a crisis‑management move driven by contempt. McPherson notes the public’s generally positive perception of Clarkson and suggests the tweet was a defensive reaction. She connects the incident to a broader discussion she hosted on Substack Live, where the community examined the “small‑business” narrative initially presented by Clarkson’s team as a blend of explanation and advertisement—a classic publicity play. McPherson concludes that subsequent statements framing Clarkson as being in danger are further attempts to leverage the situation for publicity, illustrating the art of the publicity play in modern media.
