Draymond GreenForward, Golden State Warriors

Steph Curry Is Leaving Under Armour... Imagine If He Stayed At Nike?!?!

14 Nov 2025 · 1 min

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In this monologue, Draymond Green reflects on Steph Curry's departure from Under Armour, praising the basketball star for building a highly successful sneaker line that elevated the brand's visibility beyond its traditional football focus. Green notes that Curry's shoes have become a cultural staple, with fans wearing them as a status symbol. He then shifts to a speculative scenario: if Curry had remained with Nike, Green imagines that Curry could have launched a "Curry Brand" under Nike's umbrella, potentially reaching a scale comparable to the iconic Jordan Brand and the contemporary LeBron and Kevin Durant lines. The commentary blends admiration for Curry's actual achievements with an enthusiastic, hypothetical projection of what his business empire might look like under a different partnership.

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that he was building at Nike, it may be as big as Jordan brand. Steph Curry is no longer with Under Armour. Steph is moving on. A job well done. Built an incredible brand, an incredible line. Had people wearing Under Armour like they were cool. No one was wearing Under Armour basketball. You only saw Under Armour on the football field. For me, at least, someone who kind of understands a little bit of the shoe business, it makes you take a step back and wonder, What would his business be today had he stayed with Nike, right? Like if Steph Curry stayed with Nike and became the Steph Curry that he was going to become regardless of what shoe brand he was in, and he was building Curry Brand under Nike à la Jordan, à la LeBron James, à la Kevin Durant. I mean, I'll go out on a limb and say if he was building at Nike, it may be as big as Jordan Brand. Woo!