Short YouTube monologue by Justin R. Lester arguing that creators should pursue "micro virality"—targeted posts that reach a specific niche/audience—rather than mass virality. He explains micro virality benefits (more influence and monetization within your niche), offers a paid/linked "viral post kit", and includes direct CTAs (comment a keyword, visit toolkit page, like/follow).
Chapters
Everybody's chasing viral. But let me tell you what you really need to be chasing. It's called micro virality. See, a million views and 10 million views is what people want. But want to tell you the truth, you don't need to go viral. You need to go micro viral. One post in your exact niche, the people the parents in your city, the pastors in your network, the people you're called to serve, that's being micro viral and that's actually what grows your influence. So stop stressing over being a mass, having a mass appeal and focus on the audience that God gave you. Listen, I put together a viral post kit that shows you exactly how to do this, how you can trend Jack, how you can do smart commenting and how you can time your comment for the right people. Comment the word toolkits. Right now it's on my toolkit page where you'll get some ways where you can go micro viral instead of trying to go massively viral. Promise you micro viral is going to make you more money than going viral with a whole bunch of other people. All right, like and follow for more.