Gen Alpha wants to be content creators.
12 Aug 2025 · 1 min

0:30
Justin R. Lester remarks that Generation Alpha (his son's generation) aspires to be content creators according to a survey, contrasting this with different aspirations elsewhere (e.g., doctors/warriors in China). He frames a leadership question: how to be a Christian content creator who can sell products while upholding sound morals, ethics, and effective on-screen communication.










