Justin R. LesterFounder & AI-Ministry Strategist, TheoXTech · Pastor. Professor. AI Strategist.

Less than 1% of pastors are on TikTok.

8 Aug 2025 · 1 min

Watch on YouTube

0:51

Short YouTube conversation (Justin R. Lester and another speaker) about the underrepresentation of pastors on TikTok and the platform’s importance as a search engine for Gen Z. The speakers argue Gen Z uses TikTok to seek faith-related information (definitions of Trinity, communion, propitiation) rather than experiential ‘seeker’ church formats, and recommend pastors/ministries use TikTok to reach that generation.

Chapters

I give you sermons clips. Right. Because sermon clips get to other Christians. These questions get to. So TikTok is the number one search engine for Gen Z. So a lot of our leaders are not on there. So.
Yes.
Yeah.
No pastors. It's less than 1% of pastors on TikTok.
Exactly.
Probably can't even spell it.
But that's the number one search engine.
Wow.
For Gen Z. And so if we're trying to reach a whole different generation, that's where they're going to search for like, what do I buy next?
Right.
I'm sitting here just like, let's use that.
And so that's what Gen Z is the generation that is actually looking to connect with faith.
And truth.
And truth.
They don't want experiences like my generation did. Like that's where we were. Sexy church. So we turned the lights.
Off and.
We on the altar and we crying and losing lashes. This generation wants to know if it's the Holy Trinity. What the heck does that mean?
Wow.
Why? What does communion mean? What does propitiation?
Right.
What is you. So this church says it's the body and blood of Christ that says representation. What's the difference?