Justin R. Lester (speaker) addresses common pain points for people running online ministry: low engagement, inconsistency in posting/volunteer momentum, and overwhelm from many apps/logins. He advises a simple, community-centered approach: use tools like Perplexity to learn what the community wants, post in a way and frequency the congregation prefers (rather than blindly following scheduling tools like Buffer or Hootsuite), and avoid overcomplicating the digital side of ministry.
Chapters
You're going to want to stop scrolling for this one. Those of you who run online ministry for your church know that it's hard. And let me tell you some ways you can fix your online ministry. Three struggles I remember feeling and still feel in online ministry is one. Low engagement. You're posting faithfully on your social media pages and it seems like nobody cares and becomes nothing more than an announcement page number. 2. You see inconsistency, you go strong for a month, you get a couple of good volunteers, then it falls off a couple months later or your content falls off. Or thirdly, it's just overwhelming. All the tools to keep up with, all the trends to keep up with all the things to do. Apps, logins, platforms, volunteers. You don't know where, which way is up. Here's the good news. It's not that complicated. Using Perplexity, you can search and see exactly what the people in your community want. Make sure that you're posting consistently and not just because Buffer says do it or hootsuite says do it or your Facebook page says do it. Don't drown in the digital side of ministry. I want you to see it like this. How would you want to be communicated and how often do you want to see your church do that? That's it. Nothing complicated. I ain't sending you nothing. How do you want to be told about what's going on at your church? Do that. Don't get overwhelmed by this. It's not that serious.