Why your church members can't tell you your vision statement even though they know your name and you
In this brief monologue, Justin R. Lester argues that a church’s vision and mission statements only stick when leaders are literally exhausted from constantly repeating them. He points out a common paradox: congregants readily know the pastor’s name, the church’s address, and service times, yet they are often clueless about what the church actually stands for. Lester suggests that the church’s culture should pre‑emptively answer the “what do we stand for?” question, and he mentions using gamification during services as a practical way to embed the vision into the community’s everyday experience.
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