Your Church Website Isn’t for Members—Here’s Why!

Your website is the first thing people see. So why does it look like the bulletin board from 2005? See, most of our churches are stuck in the past because your website looks like it's only for your members. Real talk. If your website is full of member updates, membership flyers and ministry flyers, you're missing your point. Because let me tell you, your website is not for your members. It's for the people who haven't walked through your doors yet. Here's what every guest needs to see within 10 seconds of coming to your website. Number one, where you're located, number two when you meet and number three what to expect when they come to church. Save it. That's it. Don't put the choir anniversary in the usher anniversary on the website. That's the details that need to go into your membership for me. So you want to take your church to the next level? Here's some stuff to do this Add a short video showing people what they're going to expect when they come to church. Add a video of your pastor welcoming guests to your church. Put a plan, your visit button on your church so people can RSVP so you get their information. Make it easy, make it clear, make it personal. That's where you get started. Make your church outward facing because you want people to come that are.