Justin R. Lester explains that effective use of ChatGPT for marketing requires framing the AI with a clear role (e.g., 'marketing strategist'), specifying the audience, goals, format, and relevant constraints. He emphasizes that context is 'currency'—providing industry, audience, style, tools, and deadlines transforms generic outputs into useful, tailored responses.
Chapters
Because it's thinking like a marketing strategist. So now it's not only going to research marketing, it's going to research strategies to research culture, it's going to research coffee, it's going to research sustainability, it's going to research scalability, it's going to think about social media, it's going to think about all the tools that coffee we get on that work with social media. It's going to think about the people you're trying to reach, it's going to do all of that. And now you're cooking. Because the first instruction tells it the role, who you're talking to, what the goal is and the format. And ChatGPT can work magic with good bones. Number two, the second thing ChatGPT wanted me to make sure we all knew is context is currency. So imagine meeting someone for the first time, you never talked to them before, and you tell them, write my autobiography, and they don't know anything about you, right? If you go into your chat and it doesn't know anything about you, you're wasting your time. So if you tell it, if you tell it your industry and your audience and your style and your preferred tools and even your deadlines, the answer jumps from a generic tone to a good one. So think about it like this. If you go into your chat and you make sure you tell it, hey, listen, this is the group I'm always talking to.