What spending threshold defines the previous customers to target?

Name: How you Can Re-Engage Previous Customers for More Revenue
Uploaded: 2025-10-09T17:55:37Z
Channel: Mundo Sanchez
Description: The speaker (Mundo Sanchez) reviews previously active customers who spent at least $20,000 in a year but are not currently active and discusses…

Mundo SanchezAward-winning CFO, Forbes-featured entrepreneur, and creative finance expert helping entrepreneurs achieve their goals.

How you Can Re-Engage Previous Customers for More Revenue

9 Oct 2025

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The speaker (Mundo Sanchez) reviews previously active customers who spent at least $20,000 in a year but are not currently active and discusses prioritizing re-engagement efforts by identifying high-value targets and optimizing calendar time so no minute is wasted.

Questions this video answers

At least $20,000 in a year.

I did a recap last night with my partner, and we kind of went over the potential customers. So I have the customers that we've identified where we've spent money or they've spent money with us historically, and that's been at least $20,000 in a year that we're not currently doing business with. So as I look at my calendar, we have to figure out what is the most effective use of my time. There can't be a single minute that I'm wasting throughout this day.