This is a YouTube video titled "Negotiate Like a Pro: Winning Real Estate Deals" containing a monologue or talk focused on negotiation strategies in real estate transactions, specifically discussing cash offers, maturity dates, and making sellers feel like winners. The speaker is a single individual explaining negotiation tactics, recorded in July 2025.
So what happens when you get, you give 40%, right? I start out with 40% cash to seller. Just saying. I start out with 10 year maturity date on my balloon knowing that I'm willing to come knowing that I'm willing to come down to seven years, eight years, I mean if I can get nine years, that's great. But I start off at 10. Giving the seller room to come down. Giving the seller room to come down. It's all about the art of negotiation. I want to make them feel like they are winning. You want to make sure the seller feels like they're winning. So when you're constantly conceding in terms, you know, lowering the maturity date, increasing cash, a seller adjusting a monthly payment terms, all of that stuff is giving them wins, wins, wins, wins, wins, right. So when you go back to the table and you ask for that really low monthly payment, they're willing to give it to you because you have been negotiating the entire time. 40%. Yeah, 40% cash to seller. That's your starting point. And if they balk at your low monthly payment, that's when you can go and renegotiate and say, hey, how about I give you more cash to seller and I'll give you 50%. Let's take the delta between your monthly payment of what you wanted and your $100 monthly payment. And how about I give that to you up front, pack closing all while you were already willing to give that 50% in the beginning, you just didn't start at that point.
