Before you cold call, write down what you're actually offering and why it matters to them. The video covers planning calls to customers, structuring an event agenda that has real value, and using live filming at a shop to show customers something worth their time.
And then start cold calling customers next week and just like, get them in here for that event. Do free DOT or whatever we decide that we want to do. That way we're not just calling them. Be like, hey, let's do your maintenance so we actually have something that we can provide value to them. I'll post this video once it's done into there. If we can actually come up with some sort of, like, actual valuable agenda. I'm not opposed to going live. I'll film for, like, three hours, just live straight. We'll just go in the shop, talk to, text or do whatever. But I want to have a structure and a program around it.
