A short monologue arguing for moving clients onto a retainer model to secure payment and ensure clients are emotionally and financially invested in producing content. The speaker describes charging or holding funds ("clipping funds") so clients prioritize delivering videos and suggests converting retainers into content deliverables at the end of a four‑week cycle.
At the end of the day, like, get through that. Everything is like this, right? So, sure, some clients might be better than others, but. And I'm gonna figure out how we can make and get, like, better clients. And the clients are great. They're definitely. They have the budgets to pay, but we just need to get the content. If you could charge, then they definitely would do it, because they'd be like, oh, yeah, I'm getting ripped if I don't do the content. But I think the next client we do is we go retainer around, and at the end of the four weeks, you get it back, or we just transfer into content. Clipping stuff. Like clipping funds. Right? But I want to have money on the table so that they're actually, like, mental in the. Like, emotionally in the. So that they're not just going to say, you know what? I don't want to do it. You know, whatever. Like, losing clients. We're definitely not losing clients, but it's just the clients take a lot of time to get the videos to us because they're not, like, invested, right?
Video Editing, Client COVID, and Getting New Clients - TikTok Strategy #shorts
