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Nathan Barry explains how to use anchoring to boost sales. Put a high price next to an even higher one, and your mid-range product suddenly looks like a bargain. A $40 wine bottle feels cheap next to a $200 bottle.
Nathan Barry explains how to use anchoring to boost sales. Put a high price next to an even higher one, and your mid-range product suddenly looks like a bargain. A $40 wine bottle feels cheap next to a $200 bottle.
Where's the best place to sell a $3,000 watch? Next to a $20,000 watch. Yeah. Anyone who's followed my work for a long time knows I love multiple packages and pricing. Yeah. We've got two packages. Yeah. It's like seeing different wine listed on a menu. Yeah, yeah, yeah. Yeah. If you're like, oh, there's a $25 bottle or $40. Right. Oh, $40 is so expensive. But if it's $40 and $200, you're like, $40 sounds good.
