A CEO shares his weekly practice of publicly stating the company's vision to reach one million women by 2030. Mentioning it on stage once led a Verizon employee to propose a partnership that generated three contracts in a year. Repeating the vision helps employees internalize and spread the message.
One of my KPIs as a CEO is how many times a week do I say publicly what our vision is, which is to reach a million women by 2030. I was speaking on stage and I said that, and employee from Verizon was there and they came up afterward and said, that's our vision too. We should partner. And I thought, huh, Verizon. Yeah, right. And, you know, here we are a year later coming up on our third contract. I said it last night at dinner. I'll say it on here and people remember it. The amount of times that people repeat it back to me. And my students, they say to me all the time, I'm one of them. I get to be a part of that.
