Follower counts don't matter. Email is how you turn an audience into customers. The speakers argue creators should build a monetizable niche of people who actually pay attention, not chase vanity metrics.
It's really important for creators to not just be obsessed with social media follower accounts. We've worked with at least two pretty prominent creators, and it's been interesting to see how they make money from their social media list. And so I think obviously don't sleep on email marketing. Even our clients that are not creators get so much benefit out of that. But I think just remembering that like you're building a business, you're not just building an audience. And I loved what you said recently at the K.I.T.T. conference about, are you building just a following or are you truly being a thought leader? In your space. You can remind me exactly what you said, but I thought that was compelling.
Yeah, something that I talk about a lot is building an audience rather than a crowd. Yeah, a crowd is just a lot of people. Audience is the right people paying attention.
