Russell Brunson built ClickFunnels to 100,000 users by creating a movement, not just a product. He says every movement needs three things: a charismatic leader, a new opportunity that breaks from the old way, and customers who see themselves as part of something bigger. His annual live events draw 5,000 fans, some with the brand tattooed on them.
Again, blows my mind. If anyone ever got this, that would be a huge success. Russell is the co-founder of ClickFunnels, which grew to over 100,000 users without a dollar
of outside funding. Movement comes when the guide comes in and basically says, this doesn't work anymore. It's over. Like, here's the new thing. That's what gets people to move and to mobilize for something
new. Russell Brunson spent years studying every major movement in history, religion, politics, and corporate. 5,000 of them show up to his live events every year, some with his logo tattooed on their arm.
Every single one of the movements, they We all have 3 core things that were essential for the movement to actually happen. The first is there's a person, a guide, and I call this like the attractive character. Number 2, the guide offered people what I call new opportunity. And the third thing is— Yeah,
I love that. In this episode, Russell walks through the framework that he used to build the movement that makes people stop thinking of themselves as customers and start thinking of themselves as part of something bigger.
This is one of the things like I wish that somebody would've told me this when I first got started in my business. If I could start from scratch now, I would not have—
