Jefferson Fisher's law practice grew dramatically after he stopped making legal-focused videos and started posting authentic content instead. He got more phone calls and emails from across the country, with prospective clients asking to hire him or switch attorneys.
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When my videos started growing and more people started commenting, it started leading to more phone calls to my law firm because people were just seeing my videos, decided, hey, I like this guy. I didn't even talk about law in my, my videos. If you're making good content, they will want to know about you. They'll know about where you are, what you do. So I just had a lot more phone calls all over the states. I mean, emails from all over asking if I could handle their case and people asking, can I fire my attorney and hire you? Just weird stuff, right? Simply because of the communication videos that they saw and they say, hey, you seem like a nice guy. They're so used to attorneys not being genuine, not being nice. You know, there's— we don't have the best reputation out there.