Steven Bartlett's team gives an Experimenter of the Week trophy to anyone who tries something new, win or lose. A colleague named Steve sends encouraging messages to people experimenting. The point: failures are part of learning, and the team celebrates the attempt.
We have an Experimenter of the Week trophy. So it's this big trophy and a voucher that someone gets for sharing an experiment. It doesn't matter whether it succeeded or failed, but it's the awareness in the team that this is what we celebrate. We celebrate someone trying, and they have got this for this week because they did something. The other side is Steve, he just really cares about our team. If he sees someone experimenting, trying, even failing, he'll drop a message, and it's so nice that he cares. It's not like we go, "Woo, we failed, yes!" Like, that's not it. "We didn't hit any of our goals!" Yeah, yeah. We don't go, "Oh, we are going to fail." We want to succeed, but we know there's going to be failures along the way.
