Nathan Barry argues movements need a leader who declares the old system broken and offers a bold alternative. He used this with ClickFunnels, dismissing traditional websites and positioning funnels as the future of online presence.
the way that governments and even businesses work. Like you start at this level and you slowly start sending up and you start moving to better positions over time. That's not how movements are born. The movement comes when the guide comes in and basically says, this doesn't work anymore, it's over. Like, here's the new thing. And that's what gets people to move and to mobilize. There's something new. Like when we came to ClickFunnels and we launched it, I wasn't coming back and like, here's a better way to build a website. Here's a faster way to make a website. I was like, websites are the worst thing in the world. They're dead to me. This is the future. It's called a funnel. Yeah.
