Three ways to run a creator business: scattered and chaotic, linear with repeatable processes in SOPs, or a flywheel where each step feeds into the next for compounding improvements. The flywheel model scales best.
The 3 ways of doing things in your business. So the first way is scattered. So scattered is when you're just jumping around and you're doing all kinds of things. This is the way that most creators run their business. The next way of doing things that's a bit of a step up is linear. So linear is where you take the tasks that you know you need to do and you put them in a predictable format where you can do them over and over again. You document them. This is the standard operating procedure, the SOP, it's how many professionals use to run their business. As this is so much better than scattered, it's still not the optimal way to run your business. The optimal way, the flywheel. This is where we take our linear process and we put it in a loop, but it's a lot more than just bending it around or writing the exact same thing in a circle. What it actually is, is making it so that every time you go through this, it closes perfectly. Each step flows smoothly from one into the next. And when you do things like this, you can do the same activities over and over again and get much better results.
