A brand strategy is the vision for how you want people to see your company. Speaker B distills it into three traits—bold, expert, sincere—and uses them to filter every decision, knowing you can influence but never fully control what sticks in people's minds.
Okay, brand strategy. I've heard those two words put together, but like, what does that actually mean in practice?
Yeah, the brand strategy is your like vision for the reputation you wanna build, the like personality you're trying to craft with your brand. Because a brand is a funny thing. It's not really what you say it is. It's the impression you leave in someone else's mind. And so you have to make decisions to try and like leave that impression with them when they interact with your brand. It's not really up to you at the end of the day what it ends up being, but you can make choices to try help get there. And so that's what we've done with our brand strategy. And I keep coming back to these 3 words because you want to have something easy to remember. So the personality traits is bold, expert, sincere. And so everything we do, we can run it through those 3 words. That's really helped us make the right decisions along the way.
