Michelin, the tire company, created the Michelin Guide to restaurants as a marketing trick. More travel meant more driving, more tire wear, and more tire sales. The guide wasn't about food—it was about selling tires.
Fine dining. What did this tire company know about quality dining? Right. So Michelin Tire Company was trying to find a way to get people to wear out their tires. Basically, they want people to replace their tires more often. And in order to do so, people have to actually leave their homes. And so they decided to start reading this list of restaurants that are Michelin-starred restaurants, which means restaurants that you want to go to. And the whole idea behind it is just for people to drive more, wear wear down their tires, have to replace their tires more. And now where do we all want to go? Where do we want to eat for like the best meals? Michelin-starred restaurants.
